Lin Qingxuan believes that the red camellia series products launched by Chanel constitute unfair commercial competition and infringe on the value of Lin Qingxuan’s red camellia brand. 1. Chanel launched red camellia skin care products. Lin Qingxuan believed that this was an act of unfair competition.

Chanel will release a series of red camellia skin care products on January 3, 2022. Lin Qingxuan believes that Chanel has unfair competition, which is the focus of the dispute between the two. Because Lin Qingxuan has been deeply involved in the field of red camellia for many years, he is a leading company in the red camellia industry, and enjoys "dozens of invention patents" in terms of red camellia skin care products and technology research and development. Chanel suddenly launched red camellia products, which are highly overlapped with Lin Qingxuan's existing products. This behavior will have a certain impact on the sales of Lin Qingxuan's products. Therefore, Lin Qingxuan will promptly condemn and stop this unfair competition. 2. Lin Qingxuan believes that Chanel is suspected of infringing on Lin Qingxuan’s brand value.

As early as 2012, Chanel launched products containing camellia ingredients, and white camellia is also an important element of Chanel's brand design. Lin Qingxuan began to invest a lot of manpower and material resources in 2016 to develop a series of red camellia skin care products. Lin Qingxuan believes that Chanel's launch of a red camellia product with the same name is suspected of imitating Lin Qingxuan's brand and taking advantage of its brand popularity and popularity, which may easily damage Lin Qingxuan's commercial interests. Therefore, Lin Qingxuan issued an official statement, accusing Chanel of infringing on Lin Qingxuan's brand value. 3. Lin Qingxuan accused Chanel of trying to protect the brand value of its red camellia.

It is understandable that Chanel launches skin care products containing red camellia ingredients, and the raw materials are completely produced independently. If Chanel uses the red camellia brand as its main product, it will easily arouse Lin Qingxuan's anxiety about protecting the brand value and maintaining product advantages. Therefore, Lin Qingxuan chose to speak out in time to prevent brand rights from being infringed. Summary

Lin Qingxuan confronts Chanel head-on on red camellia products in order to protect his own brand value from being infringed. This is also a manifestation of Lin Qingxuan's domestic products going abroad, opening up overseas markets, and participating in international competition.