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On the Amazon platform, there are many sellers who have accidents due to Generic trademark infringement, and the sellers have tried their best to unfreeze their accounts according to the situation. Hugo. com has sorted out the email templates of sellers' successful complaints at present, and learned the latest information from Amazon's investment manager, hoping to help everyone.

The development of the Generic incident has been sorted out on the Internet:

Taking the American station as an example, the first round of cleaning took place on January 24th and 25th, and this round of cleaning basically consisted of individual sellers' accounts that had not been opened for more than six months, and the number of cleaning in this round was relatively large. It is understood that the first posting for help involves the seller, and the posting time is January 24-New Year's Day 27;

The second round took place on February 1st-4th, and this batch of accounts were cleaned up, which performed well, including global stores and some large ones with high sales volume.

after that, the third round of cleaning started on February 6th. According to industry statistics, the number of blocked accounts in this round is very large. Before February 4, there were more than 5 people in a complaint group, but from February 6 to the afternoon of February 7, the number of group members increased by more than 3, and most sellers were eager to find a complaint method.

Amazon's email to the seller

Dear customer:

Hello!

I regret to inform you that we have suspended your sales rights and temporarily frozen your funds. Because the following goods or brands you sell are suspected of violating Amazon's policy:

Intellectual property protection policy: Amazon's website prohibits publishing any goods or other information that infringe the intellectual property rights of third parties. Amazon respects the intellectual property rights of others and is committed to preventing our buyers from receiving infringing goods.

..... (omit the relevant information of commodity SKU here)

Please submit all the following documents at one time within 5 working days and send them back to:

pq-review@amazon.com, please give the documents proper English names according to their contents.

1. any supporting documents that can prove the origin of the goods, including invoices, receipts, purchase contracts, invoices, etc. Please provide valid documents that can reflect your inventory quantity within 9 days.

2. your supplier information, including: name, telephone number, address, website and other information.

3. If you are not the owner of the brand, please provide the trademark registration certificate of the brand owner and the complete authorization chain certificate from the brand owner to the account (authorization certificate within the validity period).

4. If you are the owner of the brand, please provide the brand registration certificate, company business license or personal ID card.

5. Any other proof you want to provide.

Important

1. If your product is actually a white brand, or the brand is not registered in the local market (such as North America and Europe), please change your product details (name, brand and description) to a white brand. For example: "generic cell phone case for iPhone 5 black".

2. Please be careful not to cover any part of the documents you submitted, and all materials must be clear and legible.

3. If you violate the rules again, your account may be closed.

Seller's complaint and email template

According to Amazon's email, sellers have started to write complaint emails to Amazon, and the sellers who posted for help on January 24th have successfully appealed. He received an email that Amazon temporarily canceled its sales rights, but all the products he sold were brand-free, and "GENERIC" was written in the title, description and brand. After that, he sent an email directly to pq-review@amazon.com (without providing any invoice, receipt or authorization certificate), instead of directly appealing through the backstage. He said that it is recommended not to open a case, because all cases are forwarded, and Amazon will basically not reply. At the same time, he deleted all generic products before sending emails.

his email is as follows:

hello, thank you for your reply. first of all, the three products are generic (no brand! ),or the brand(s) is not registered in the local market ? selling to, for example North America and Europe, my listings (title, brand and description) as “generic”. absolutely compatible products, you can get it from their title, brand, and product description.What we sale are generic,If you insist! Please let me know which brand and intellectual property rights these products involved.

At present, I have checked all the stock of goods, other goods do not have any problems. Look forward to your reply more information, let me check and solve,and provide relevant information. thank you very much。

On the basis of this email, another seller added a paragraph: And we fill the "generic" as the brand name cause on your site it said "If you are not listing a branded product, use "Generic" in the brand attribute". Even on the uspto/trademark , ? After the "Generic" brand is also dead.

, it only took half a day for the seller to complain and be unsealed. The seller's account was new, and there was no invoice in the email. Before the email complaint, the seller also deleted several generic listing involved.

It is suggested that the sellers involved can refer to the contents of these emails and combine their own situations. Provide and cooperate with suppliers' invoices, receipts, copies of contracts or delivery orders required by Amazon as much as possible.

Amazon's investment manager suggested that "as long as seller's product is really neutral, it can be appealed."

Related to Amazon trademark filing

It is understood that the information required for Amazon trademark filing is as follows:

1. Product information: including product name, product photo, product packaging picture, etc.

second, the trademark brand website: it needs an English website, the domain name of the website should be the same as the brand, and the website should have relevant product information, both for shopping and display. This kind of website can cost several hundred yuan to buy a template website;

third, corporate email: corporate email with the same brand name.

it is reported that once the materials are prepared, they can be submitted in the Amazon background according to the filing process, and after approval, they can be uploaded in batches to release products with GCID.

it's very important to register trademarks on Amazon platform. Because there is no trademark registration for Listing, even if you add your own trademark, it can't be well protected by Amazon. What's more fatal is that because the Listing ownership of Amazon platform belongs to Amazon, if you don't make a trademark registration, the platform will transfer the editing right of Listing to the seller who sells well according to the weight factors such as sales volume, favorable comments and short-term sales volume (with the seller following the seller). In this way, there will be a situation that your self-built Listing has been tampered with, and other sellers have modified the title or added their own trademarks.