Summary: Chairman of Zhejiang Wufangzhai Group, leader of the top ten Zongzi brand enterprises.

Introduction to Li Jianping:

After Deng Xiaoping's southern talk was published, Li Jianping, who was then the executive deputy director of Jiaxing Public Security Bureau and had a smooth career, unexpectedly decided to go into business. Li Jianping said: "My first bucket of gold was trading in coal and oil, and I quickly completed the original basic accumulation."

With the start-up capital, Li Jianping thinks that running an industry is a long-term solution. He turned his attention to Wufangzhai with a history of 100 years.

Wufangzhai Industrial Park with a total investment of1.300 million yuan and an area of 1.6 mu was completed and put into operation. Reach the annual production capacity of 300 million zongzi and 3000 tons of series food. Wufangzhai's sales of zongzi alone reached 300 million yuan.

In 2004, Li Jianping successfully established Zhejiang Wufangzhai Group, with 16 subsidiaries, covering agricultural and sideline products circulation, food processing, real estate development, international trade and other fields, with more than 3,000 employees and annual sales income of 600 million yuan. Wufangzhai was also rated as "National Key Leading Enterprise of Agricultural Industrialization" by eight ministries including the Ministry of Agriculture.

Wen Shang, whom I met in Jiaxing, said that Li Jianping was helpful. Usually, if the member companies have any difficulties, Li Jianping always helps them enthusiastically. In the interview, when hearing that children in some poor mountainous areas in Wenzhou have difficulty in going to school, Li Jianping immediately expressed his willingness to build schools for poor children in his hometown. "If you have the ability to help others, helping students is the best charity." Li Jianping said.

Now, Li Jianping, who makes and tastes zongzi, has begun to consider the development of the upstream and downstream of the industrial chain. Considering that the local glutinous rice planting in Jiaxing is becoming less and less, Wufangzhai has established a rice production base with a scale of 260,000 mu in Wuchang, Heilongjiang. Besides glutinous rice, the base also produces rice. In addition to supplying Wufangzhai's own needs, it can also be provided to some wineries and other rice products enterprises. Wufangzhai rice has even entered some supermarkets in Jiaxing and is very popular.

Li Jianping has two dreams. The first is to build a well-known rice product manufacturer in China. In the future, in addition to producing zongzi, he will also produce rice products such as rice cakes and rice noodles. The second is to build a famous Chinese fast food chain brand in China.

In order to realize this dream, Wufangzhai began to carry out national layout. Not long ago, Wufangzhai invested 30 million yuan in Chengdu and established a production base of 10 mu. "Next, we will open factories in Wuhan, Changsha, Guangzhou and Beijing. With our own processing base as a guarantee, if we want to be our distinctive Wufangzhai Chinese fast food chain, we will have a more realistic foundation. "

By the end of 2008, the sales revenue was 654.38+0.2 billion yuan and the profits and taxes were 654.38+0.3 billion yuan. Jiaxing, Zhejiang, the headquarters of the group, is located between Shanghai, Hangzhou and the Soviet Union, and is one of the important central cities in the Yangtze River Delta. Zhejiang Wufangzhai Industrial Co., Ltd., with a history of one hundred years, is the leader of the food industry of the group, a well-known enterprise with a time-honored brand in China, a national key leading enterprise in agricultural industrialization, the largest zongzi production and marketing enterprise in China, and a top 100 enterprise in the national food manufacturing industry to pay taxes.

Li Jianping, Chairman of Zhejiang Wufangzhai Group. In 2002, Li Jianping bought 60% of the shares in Wufangzhai and entered Wufangzhai.

In 2004, Li Jianping successfully established Zhejiang Wufangzhai Group, making it a private enterprise group with three industrial chains: food processing and agricultural and sideline products sales, real estate, advertising decoration and property management, and international trade. The group has 18 subsidiaries and more than 3,000 employees. At the end of 2006, the total assets were 820 million yuan, the sales income was 750 million yuan, and the profits and taxes were 82 million yuan. Zhejiang Wufangzhai Industrial Co., Ltd. is one of the core subsidiaries of the group, a time-honored enterprise in Jiangnan, the largest zongzi production enterprise in China, and a national key leading enterprise in industrialization of the Ministry of Agriculture. Wufangzhai trademark is a well-known trademark in China recognized by the State Trademark Office.