Hello, a brand of Tmall has two application opportunities. The same brand, the same company, if it fails to settle in twice in a row, it will enter a 90-day restriction period and will not be able to settle in again in a short time. Because it takes some time to accumulate your own experience and ability in brand management and store operation and enhance brand influence, it is recommended to apply three months after the first submission time.

Merchants who are unsuccessful for the first time can choose to change their business licenses or brands. Trademark is also an important content to pay attention to. When an enterprise applies for establishing a brand, it shall receive a Trademark Registration Certificate or a Trademark Acceptance Notice issued by the State Trademark Office (except for some categories of imported goods). It should be noted that Tmall does not accept applications for pure graphic trademarks. These are all things that merchants should keep in mind when they settle in. The success of settling in depends on the merchants themselves.