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What is the difference between IP image design and anthropomorphic design?

The difference between IP image design and anthropomorphic design:

1. IP image is an anthropomorphic image that represents the enterprise. That is, if it is an anthropomorphic image, it needs to be given a personality, otherwise it will just be on the packaging bag. Humanoid trademark. To give character, you need characters, situations, and plots.

2. Anthropomorphic design is an abstract voice assistant.