1. Introduction of DLS Sweden: Founded in 1979 and headquartered in Gothenburg, Sweden, DLS Sweden has been providing high-quality audio products for pure music lovers for many years. Product description: mainly speaker amplifier, diverse styles, prices ranging from 3-1. Is the world's top speaker manufacturer. Advantages of SWOT analysis: it has a long history, strong technical strength and excellent product quality, and is a high-end brand recognized by consumers. Disadvantages: Compared with domestic brands, the price is high. Opportunity: With the improvement of domestic consumption level, fever audio has a broad market. Threats: Threats from brands such as JBL, FOCAL, hivi and Ou Long.
2. Introduction of ALPINE Japan: Alpine Japan Co., Ltd. is a professional automotive electronic enterprise that mainly produces automotive audio and automotive communication system products, and has more than 3 overseas enterprises in more than ten countries around the world. ALPINE products not only appear under Alpine trademark, but also provide OEM products to famous automobile manufacturers all over the world. Product introduction: Alpine's main products are vehicle-mounted power amplifier, vehicle-mounted display equipment, vehicle-mounted speaker, vehicle-mounted host and so on. The sound quality of the host is outstanding, and the power amplifier and speaker belong to middle and high-grade products. Advantages of SWOT analysis: the host has great advantages, pure and natural sound quality, fine workmanship and beautiful appearance. It has been recognized by many domestic consumers. Disadvantages: Its high-end AV products are expensive and the sales volume is not large. Opportunity: With professional automotive electronic technology, you can take advantage of integration. Threat: Domestic high-end AV products dedicated to private cars are occupied by domestic enterprises, and the low-end products compete with JVC and Pioneer, which are equally powerful. As CD is constantly replaced by high-end, its host advantage will gradually lose. In addition, there are many knockoffs that are also a threat.
3. Introduction of Dynaudio Danner Company in Denmark: Dynaudio Company was founded in 1977 by a group of electroacoustic engineers such as WilfriedEhrenholz, and its headquarters is in Hamburg, Germany, but its production base is in Skanderborg, Denmark, which combines the rigorous science of Germany with the pursuit of the ultimate spirit of Danish handicrafts. It is the top fever audio brand in Denmark. Product introduction: Dana's products are mainly speakers, creating many firsts in the industry. Among them, the sound system of Volvo limousine is tailor-made by Dana. The large voice coil bass unit is a masterpiece of Dana. Its usual MSP diaphragm, oversized 75mm voice coil, short stroke design, internal magnetic design and symmetrical magnetic circuit are unique. The design of large voice coil can better control the movement of diaphragm, bear more power without distortion, and restore and release more details. Advantages of SWOT analysis: speaker technology and reputation in the industry are unparalleled. It is never advertised in the industry, mainly low-key and introverted, with excellent quality and reasonable price. Disadvantages: Dana's speaker needs a good power amplifier to promote it. Many people don't know how to choose a power amplifier. The power amplifier and the previous stage determine its credibility in the eyes of consumers. Opportunity: Dana not only makes car horns, but also makes home audio systems, which is destined to enhance its brand position in the hearts of consumers. Threat: Faced with the competition from hivi, Ou Long, Rambler and Ou Long, foreign world brands also compete with FOCAL, JBL and DSL.
4. introduction of Hivi HiVi company: hivi was established in Zhuhai in 1991. after 24 years of rapid development, hivi hivi has become the world's top multinational manufacturer of loudspeakers and sound boxes. Product Description: The world's top multinational speaker and speaker manufacturer, the first audio manufacturer specializing in manufacturing advanced speakers in China, with top-notch speaker technology. Advantages of SWOT analysis: the position of speaker technology in domestic brands is unparalleled. Excellent quality and reasonable price. Disadvantages: Facing the squeeze of imported car audio market. Opportunity: the brand position in consumers' minds is improved. Threat: Facing the competition from domestic Ou Long and rambler, foreign world brands also compete with FOCAL, JBL and DSL.
5. Introduction of Oulong OLOM Company: Oulong OLOM is a professional car HIFI brand (hi-fi car audio) launched by Fengshun Peiying Electro-acoustic Company. Founded in 1979, it is a professional car audio manufacturer with more than 2,5 skilled workers and more than 1 R&D technicians, with more than 3 patents and trademarks. In 23, it established the first "Guangdong car audio engineering technology research and development" with the theme of car audio. Product analysis: With 35 years of professional car audio manufacturing experience, the company focuses on the research and development of high-fidelity car audio combinations, targeting young car owners who pursue individuality and fashion, and becoming the first choice for young car owners to modify car audio. Advantages of SWOT analysis: a number of national patented technologies, innovative thinking, cooperation with EMMA international judges, 35 years of experience in automobile audio production and export, excellent quality and high cost performance. Disadvantages: Facing the long-term competition of imported car audio. Opportunity: Young people's first car, HiFi, has a young brand positioning and is destined to increase its brand position among consumers. Threat: Facing the competition from domestic hivi and rambler, foreign world brands also compete with FOCAL, JBL and DSL.
6. Introduction of rambler EDIFIER Company: rambler enterprise was founded in Beijing in 1996. On February 5, 21, rambler successfully landed in the A-share market, becoming the first self-owned brand multimedia audio enterprise listed on the A-share market in China with stock code 2351. Product introduction: For many years, it has been focusing on the research and development of audio technology and product application. Multimedia audio and home audio are the core products, and it is a high-tech enterprise and industry leading brand famous for its exquisite electro-acoustic technology, well-known brands, refined management, excellent manufacturing technology and product quality. Advantages of SWOT analysis: audio technology, multimedia audio and home audio are its advantages. Disadvantages: lack of ultra-thin subwoofer and other products. Opportunity: Dana not only makes car horns, but also makes home audio systems, which is destined to enhance its brand position in the hearts of consumers. Threat: Facing the competition from hivi and Ou Long, foreign world brands also compete with FOCAL, JBL and DSL.