The news that "Antarctic people only sell tags" spread in the domestic market as early as several years ago. Once Antarctic people, with good product quality and crazy advertising, really became a well-known brand in China. However, since 2008, Antarctic people have begun to transform. He directly cut off factories and distributors and began to do only "brand authorization" business.
Antarctic people began to stop doing a series of businesses such as R&D and sales, but directly cooperated with factories. The factory can use the brand trademark of Antarctic people, and the money earned by the factory will be directly distributed to Antarctic people. what can I say? This is a "brand selling" business.
Because "Antarctic people" have established a certain reputation in the domestic market, naturally many consumers will listen to the brand "pay the bill". You have to say that the "Antarctic" goods of those factories are fake, but the factories did spend money to buy the right to use the trademarks. If you say that the "Antarctic" goods in these factories are real, but these goods are not from the real "Antarctic"!