Overall, this ad is very well done. Regardless of whether someone sheds tears or scolds, we must first understand the purpose of this video that is flooding the screen.
Its purpose is marketing, selling its products and letting more people know about China Merchants Bank or China Merchants Bank Credit Card. If everyone has the same opinion, praises or scolds, then the advertising effect will disappear immediately. However, if we can get everyone's active discussion, the event will continue to hit the screen. This will invisibly increase the advertising power of China Merchants Bank. From this perspective, China Merchants Bank’s advertising is very good. It hurts the hearts of those overseas travelers and touches the hearts of parents all over the world. When your children are away from home, no matter how small it is, it is a big deal to your parents. No matter when you have difficulties, they will come immediately to support you. Especially when I saw the video of parents getting up in the middle of the night to teach their children how to make scrambled eggs with tomatoes. I couldn’t help crying because of such efforts. Living in society, who can do this for you? Even couples probably can’t. Overall, this advertisement promotes Chinese culture and guides a positive virtue.
But no matter what, it is advertising, and it has its own tricks. Every routine has its flaws. As a mama’s boy, I can’t even make scrambled eggs with tomatoes, and I can’t even beat eggs! Of course it will be criticized by everyone. As a parent, how can you spoil your children like this! How could you get up at two or three in the middle of the night and worry about the little things about your child? If you search for a child, you will find it. How do you grow up like this? How do you grow up?
In addition, China Merchants Bank’s advertisements are inserted very bluntly. There is no point in the whole process that involves the need for overseas credit cards, and at the end, an advertisement is directly inserted, which seems very blunt. Of course everyone wants to criticize.
Generally speaking, this advertisement is a work of conscience. In recent years, Chinese advertisements can at least make people watch it and move people's hearts.
I hope that Chinese advertising will continue to work hard instead of saying: "If you don’t accept gifts during the holidays this year, you will receive melatonin for gifts!"