Happy Mid-Autumn Festival themed planning activity plan

In order to ensure that things or work are carried out with high quality and high level, it is often necessary to formulate a plan in advance according to the specific situation. The plan is a written plan with strong operability. How should the plan be formulated? The following is a happy Mid-Autumn Festival theme planning activity plan that I have compiled for you. It is for reference only. I hope it can help you. Happy Mid-Autumn Festival themed planning activity plan 1

1. Activity background

The Mid-Autumn Festival is one of the traditional Chinese festivals, symbolizing the beauty of reunion, but most of us in college will Due to time and distance, we were unable to return to our hometown to spend this wonderful festival with our relatives. After careful organization and planning by the class committee and the strong support of the classmates, we will miss you more during this festive season. On the night of the wedding, we held a happy Mid-Autumn Festival party to let every student in the class feel the joy of the festival and the warmth of the class.

2. Purpose and significance of the activity

The students were somewhat disappointed and lonely because they were unable to spend the Mid-Autumn Festival with their loved ones. Therefore, in order to let the students feel the joyful atmosphere of the festival, the warmth of the class, and the care among classmates, the class committee decided to organize a family-friendly party on the night before the Mid-Autumn Festival.

In the party, students can participate in carefully selected programs in any combination, and there are also several emotionally communicative programs interspersed in the party, which can allow students to participate in a warm and soft atmosphere. Express your true views on the class as well as its outlook on life and values, so that the positive and optimistic spirit can be maintained and promoted among the students. At the same time, it can also enrich the students' extracurricular life, enhance the friendship between classmates, and strengthen the class of unity.

3. Activity personnel

Organizer: Class committee of x college × class

Participants: All students of x class of x college

Special guests: some teachers, ministers and chairmen of the student union

Estimated number of participants: x people

Personnel division: host, two performers x people

4. Event Time

September 24, 20xx (Mid-Autumn Festival) 18:00-21:30

5. Event Location

x College x Classroom

6. Activity Theme

I have a home in "" is the theme to enhance students' love for the class and school.

7. Purpose of the activity

1. To make students feel the warmth of home and not feel lonely on such a reunion day;

2. To enhance The emotions between classmates enable students to have further understanding;

3. Exercise students’ ability to express themselves, so that students dare to express themselves;

4. Strengthen the class Cohesion and lay a solid foundation for the next step of class work.

8. Preparation for the event

1. Borrow the college’s equipment;

2. Unify the students’ time and choose the most appropriate time to hold the party;

3. The class committee uniformly purchases mooncakes and other food;

4. Arranges the party scene;

5. Allows students to freely form program teams, formulate program lists, and standardize procedures. .

9. Activities carried out

The party officially started at 18:00. According to the program list, the students performed in sequence, interspersed with various mini-games.

10. Features of the event

1. Invite sophomores and juniors to celebrate with us, which adds to the feeling of home;

2. The event emphasizes " Everyone participates, and I am also the organizer”;

3. Three collective projects were added to the activity, which will help increase class cohesion;

4. The activity is well-organized.

11. Budget

1. Moon cakes 2. Apples 3. Snacks Happy Mid-Autumn Festival themed planning activity plan 2

1. Purpose of the activity.

The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions. It is also an opportunity to stimulate consumers and drive consumption. This activity is to obtain better profits on the one hand, and to strengthen the external image of the restaurant on the other. Deepen the impression of the restaurant in the minds of consumers.

2. The theme of the activity

"Joy the Mid-Autumn Festival, and the gifts will never stop"

3. Objects of the activity

Targeted at high school, middle school and low school students Different groups of people carry out different Mid-Autumn Festival promotion activities to effectively cater to different groups of people.

4. Activity time

x month x day - x month x day

5. Activity form

Discount; gift; Lucky Draw

6. Specific content of the event

1. During the promotion period, anyone who dines in our restaurant and spends over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

Personnel transfer, hotel layout, etc. must be arranged in advance and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare. Mid-Autumn Festival happy theme planning activity plan 3

1. Purpose of the activity

To gather popularity and stimulate consumption through Mid-Autumn Festival promotional activities and advertising, in order to increase sales revenue and profits. The purpose, on the other hand, is to leave a good impression among consumers, strengthen the confidence of consumers and corporate employees in xx restaurant, enhance brand awareness and reputation, and influence consumer brand loyalty.

2. Activity theme

"On the Mid-Autumn Festival night when the moon is full, the world is at the end of the world at this time", xx will help you connect with your family

3. Activity time

The specific time is to be determined

4. Activity content

1. On-site riddle guessing activity

There is a dedicated lantern riddle area with riddles hanging at the event site. colorful lantern (red lantern) cage. All lantern riddles are regardless of difficulty. Anyone who guesses correctly will receive x yuan of consumer coupons.

During the event, 10 lantern riddles can be displayed every day, and 20 lantern riddles can be displayed during the Mid-Autumn Festival.

The lantern riddle cards are small wood-carved cards, about the same size as amulets, with a simple appearance and great collection value. One side is the xx restaurant logo, and the other side is the lantern riddle. If the guest guesses correctly, they can take it off and send it to the prize collection area. The lantern riddle plate is wrapped in a red sachet and given to the guest. (The outside of the sachet is also printed with the xx logo)

2. Giant mooncake

Make a 2-meter-diameter mooncake and place it in the hall for publicity on August 15th. Give a big gift to each guest at the venue.

Prepare cameras and printers. If guests want to take photos with giant mooncakes or themed areas, we can provide services. Guests who spend more than xx yuan can take photos for free, other guests will be charged x yuan each time.

Contact the giant mooncake manufacturer in advance. If the restaurant cannot make it, you can contact other places to use it as a promotional selling point.

Giant mooncakes should have an auspicious name. The specific name can be collected from the society and hyped by newspapers. Confirmed adopters can get a table for the August 15th reunion banquet provided by xx, worth xx yuan.

After 7pm on August 15th, guests who spend money in the restaurant can participate in the giant mooncake tasting event. The restaurant executives, employees and guests held a cake-cutting ceremony together and delivered it to the customers. The cake-cutting guests can also wait for the honor of personally delivering the cakes they cut to their family and friends to express their deep affection.

3. Send peace

Set up a Mid-Autumn themed area in the dining hall, decorated with themes such as the moon, rabbit, Chang'e, Wu Gang, osmanthus, etc., and the production materials are foam, etc. Items are enclosed by a courtesy fence and cannot be approached.

Hang the peace charm on the laurel tree used for decoration in the hall, symbolizing peace, reunion and preciousness. The peace symbols are made of red silk and small wooden plaques, each of which is novel and unique. Guests who spend money in the restaurant can choose a peace charm they like and give it to their family and friends to wish them peace and happiness.

Each table will receive one peace talisman. If necessary, each can be sold for x yuan.

4. Family portrait reunion banquet

The head chef will launch the August 15th family portrait reunion banquet set menu, ranging from xx yuan to xxx (can be determined according to the actual situation of the restaurant) .

During the event, all guests who book a reunion banquet package with a meal reservation of less than xx yuan will receive a free fruit plate, free photos with the scenery in the restaurant, and free lantern riddles.

During the event, guests who book a reunion banquet package of more than xx yuan in catering will receive a free deluxe fruit plate, a deluxe xx mooncake gift box, free photos with the scenery in the restaurant, free lantern riddle guessing, and handwriting Pray for a Kongming Lantern.

5. Couple’s Banquet

The head chef will launch a set menu for the August 15th Couple’s Banquet, ranging from xx yuan to xx (can be determined according to the actual situation of the restaurant).

Guests who book a couple's banquet package will receive a free fruit plate, take photos with the scenery for free in the restaurant, and guess lantern riddles for free. Mid-Autumn Festival happy theme planning activity plan 4

1. Activity goals

1. Through activities, let children have a preliminary understanding of the origin of the Mid-Autumn Festival and know that the Mid-Autumn Festival is my country's traditional reunion festival.

2. Experience the joy of celebrating the holidays with fellow teachers.

2. Activity preparation

Encourage children to bring their own fruits and moon cakes

3. Activity process

Introduce the festival--appreciate the story- -Talk and taste

4. Activity process

1. Introduce the festival Introduce the origin of the Mid-Autumn Festival to children and let them know that the Mid-Autumn Festival falls on the 15th day of the eighth lunar month.

2. Appreciate the story and listen to the story "The Moon Girl Makes Clothes" and understand that the moon is constantly changing.

Discussion: Why does Moon Girl always have trouble wearing her clothes?

3. Talk and taste

A. What to eat during the Mid-Autumn Festival?

B. Share ***, taste the mooncakes and fruits you brought, and talk about yourself Food brought.

Attachment: Short story "The Moon Girl Makes Clothes"

At night, the Moon Girl came out, thin and curved, like a little girl's eyebrows. The cool breeze made her a little cold, so she tore a piece of cloud and wrapped it around her body. Moon Girl thought: I'd better find a tailor to make some clothes.

The tailor took her measurements and asked her to pick them up in five days.

After five days, Moon Girl had gained a little weight and looked like a curved sickle. She came to get her clothes. The clothes were so beautifully made, but unfortunately they were too small and couldn't even be buttoned.

The tailor decided to make a new one for her, re-measured it, and asked her to pick it up in five days. Five days passed again, and Moon Girl gained a little weight again, and she was as curved as a boat. She came to get the clothes. The clothes were made more beautiful, but it was a pity that Moon Girl couldn't even put them on.

The tailor master blushed and said, "I had to redo it." Five days later, Moon Girl came to pick up the clothes. The tailor master saw that Moon Girl had become round and like a girl. A disc like that, he was surprised: "Ah, you have gained weight again!" The tailor master sighed and said to Moon Girl: "Oh! Your figure is not accurate, I can't make clothes for you. "It turns out that Moon Girl changes every day, so she still wears clothes that don't fit her. Father-in-law Sun came out during the day, but she was too embarrassed to come out, and only appeared quietly at night. Happy Mid-Autumn Festival themed planning activity plan 5

1. Theme

xx liquor, enjoy the Mid-Autumn Festival!

2. Activity background and purpose

August 15th is the annual traditional festival of our Chinese nation - the Mid-Autumn Festival. The Mid-Autumn Festival is a day for reunions. During this period, family gatherings, work dinners and formal banquets increase significantly compared to normal times. Liquor is the first choice for table drinks due to its formality, and consumption is relatively concentrated during the festival. In addition, with climate change, the peak sales season for beer is no longer available, and liquor consumption has increased. The performance of catering as a ready-to-drink channel is particularly outstanding.

After more than half a year of operation in the catering market, our company’s products have basically completed the layout stage in Baoding and entered the promotion and development stage. In addition, the company's increased investment in advertising has had a positive effect, making our products have a certain influence in the x market.

The sales volume of restaurants is directly related to the proactive promotion of waiters, so stimulating waiters is crucial to the sales of restaurants. Most consumers have a mentality when consuming in hotels: drink whichever wine is on sale, and if you are not satisfied, switch to other wines next time. Promotional activities can attract consumers' attention and increase their chances of consuming our company's products.

The purpose of this "XX Liquor, Enjoy the Mid-Autumn Festival" activity: 1. It is not only a test of the off-season terminal strategy, but also can improve the sales performance of the whole year. 2. It can stimulate consumption at the terminal, cultivate consumers who are loyal to us, and enhance brand image. 3. Can increase x product’s market share in x. 4. Accelerate sales through catering channels and speed up stocking up. 5. Improve relations with restaurants.

3. Activity time

From x, month x, 20xx to x, month x, 20xx

IV. Activity content

In The "Enjoy the Mid-Autumn Festival" promotion will be carried out during the dining time of the selected restaurant (determined according to the official entrance time of the specific store). Anyone who consumes this product during the event time of the event store can participate in the lottery.

(1) Activity 1

If the restaurant has sold a total of xx yuan of xx liquor series from x month x to x month x, the company can return xx liquor products to the restaurant x pieces or you can enjoy one National Day trip at the same price.

(2) Activity 2

During the period from x month x to x month x, restaurants can enjoy a cash rebate of xx yuan (or x pieces of fine products) for one-time cash purchases of x )

Note: The above two activities are not cumulative, and the products given are unlabeled and there is no box cover fee. If a restaurant requires cash back, it will be deducted directly from the payment.

(3) In-store promotions

1. Anyone who consumes one or more bottles of any product in the xx liquor box can participate in an on-site lottery with a winning rate of 100. The scope of implementation is in the store reported by the salesperson (every bottle consumed can be drawn once, which can be accumulated.

)

2. The waiter will get a lottery ticket (based on the box cover) for every bottle of treasure or 2 bottles of boutique sold. The prizes are cash in different amounts, and the winning rate is 100.

(4) Award setting and control principles

1. Lottery activities for consumers (at x stores reported by the salesperson)

This time Promotional activities include first, second, third prizes and participation awards

First prize: 1 bottle of xx liquor collection (20 pieces)

Second prize: 1 xx liquor product bottles (60 pcs)

Third prize: 1 bottle of xx white wine small red bottle (150 pcs)

Participation prize: 1 lighter (400 pcs)

2. Lottery activities (tickets) for service personnel

The lottery tickets are divided into 5 yuan (40), 7 yuan (20), 10 yuan (20), 15 yuan (10), 20 Yuan (8), 50 Yuan (2)

3. Prize control: The alcohol prizes drawn by consumers must be collected with tickets at the bar after checkout.

5. Activity execution details

(1) Selection conditions for restaurants

Choose hotels that have good cooperation with our company and have development potential.

1. The location of the restaurant: It is located in a gathering place of residential areas or in an area with a large number of market personnel, which can play an outdoor publicity role.

2. The restaurant’s midday customer flow can turn tables twice, which can play an in-store promotion role.

3. The restaurant is small and medium-sized, with 10-30 dining tables in the hall and 5-15 private rooms. There cannot be no private rooms.

4. Restaurants that have our products or agree to sell our products now can submit a written application and evaluation if they have special functions.

(2) Reporting procedures for restaurants

1. The restaurants participating in the event will be reported by the salesperson as needed, and the catering supervisor will evaluate and decide based on the daily performance of the catering terminal. whether they participate in the activity.

2. Relevant business personnel notified participating restaurants and requested that no other product activities be arranged during the event to ensure the safety and publicity effect of our company's activities.

3. The assessment results are reported to relevant business personnel for preparation. The preparation period shall be no less than 2 days.

4. One day after approval, the marketing department personnel will complete the preparation of promotional materials, and the promotion department personnel will complete the personnel preparation.

5. Meet with relevant personnel in the morning before the event to make arrangements: (1) Material inventory (2) Personnel clarify job requirements.

6. Collect related items.

(3) Basic process

1. Business report

2. Evaluation reply

3. Notify organization and coordination

4. Preliminary preparations

5. Organization and coordination final preparations

6. Implementation

7. Post-event summary

(4) Publicity arrangements for promotional activities

1. There is a display rack of our company at the entrance of the store for explanation.

2. The store bar has instructions for the lottery for our company’s small x display rack.

3. Catering event staff should wear overalls.

4. Place the reminder card (business card nature).

(5) Promotional materials and time arrangements

1. Promotional prizes (one purchase or approval must be made no later than x month x day after the promotion award is determined).

2. The x display frame screen will be printed on x month x day and will be completed on x month x day.

3. The reminder card will be confirmed on x month x day and printed on x month x day (the early design will be confirmed by a dedicated person).

4. The lottery box will be completed on x month x day.

(6) Catering personnel and responsibilities

1. Person in charge: xx

1 sales promoter and 1 business staff (responsible for early coordination and Store promotion activities)

2. 1 marketing department staff member (responsible for the preparation of promotional products in the early stage and supervision and coordination during the event)

6. Promotional copywriting and materials

1. x display rack: The uppermost side has the eye-catching title XX Liquor Enjoy the Mid-Autumn Festival; the middle part is the activity content; the picture below shows the display of high-quality and treasured products.

2. The content of the small x display rack is consistent with that of the large x display rack.

3. Prompt card: The front is our company's main Mid-Autumn Festival advertising screen with blessings, and the back is the event content.

4. Photos of external products in the lottery box.

7. Activity execution time process

1. Plan submission and review

2. Material preparation should be completed before x month x day

3. The execution date is tentatively scheduled from x, month x to x, month x

8. Execution report

Activity submission report

Single store material preparation table

Promotional items table

Sales table