To start a business in 22, we can consider Internet content service industry, education and training industry, media industry, mobile Internet industry, pension industry, tourism industry, direct sellers and so on.
I. Internet content service industry
The Internet industry itself is a rapidly changing big industry, and the popularity of different sub-industries will also be related to the monopoly degree and development speed of the industry. Now, Internet finance, video, e-commerce and search are popular, so hot fields such as big data development, search, cloud computing and mobile Internet are also high-paying jobs.
Definition of Internet content service industry:
1. Life-oriented entertainment, leisure and games are "knowledge-intensive services", which are characterized by the dissemination of information resources, and provide multi-platform information services and interactions on catering, leisure, entertainment and shopping through online and offline media, so as to provide one-stop and multi-platform series of value-added content services for people and regional consumption services in a certain area.
2. According to gruber's classification standard of service object, service industry can be divided into three parts: consumer service industry, producer service industry and government service industry serving the society. The Internet information content service industry studied in this paper belongs to consumer service industry.
3. The Internet information content service industry mainly provides personalized service solutions for members who purchase information content resources through membership services, including: discounts on consumption alliances, information resource integration with personalized needs, members' recreational activities and so on. In the process of marketing, it is usually accompanied by the issuance of a large number of related member service cards as membership credentials.
ii. education and training industry
education and training is an institution or online learning system that has gradually emerged in recent years. Generally speaking, such institutions or websites will contain educational information from preschool education to universities, even doctors or going abroad.
there are also specialized websites or training institutions that provide educational resources and training information, including skills training for workers in current positions or laid-off workers.
Industry development status:
In p>212, the total value of education and training market in China has reached 96 billion yuan, with an average compound annual growth rate of 12%. While the total amount of education and training industry is expanding rapidly, Competition has also become more intense. Take Beijing as an example, there are more than 3 new education and training institutions in Beijing every year, and there are about 3 natural "deaths" in the same period.
III. Distributors
Distributors are people who have the ability to sell products to end users. The purpose of a series of distributor policies is to support distributors who can sell products to direct users to explore the retail market. According to the understanding of modern economic theory, direct selling is actually a business form that transfers part of the profits of products from agents, distributors and advertisers to direct sellers.
successful distributors are the goals of distributors, the soul of direct selling organizations and the important guarantee for the development of direct selling. Then, to be a successful distributor, you need to have the following qualities:
1. Success quality
In the direct selling business, there are many successful distributors, with different personalities, genders, ages, occupations, educational levels and social backgrounds. Nevertheless, there are many * * * identical elements in the success quality of direct distributors, which are manifested in all successful direct distributors.
2. Life has a dream
According to overseas direct selling industry statistics, almost all successful direct sellers are people with dreams. Their experience shows a truth: dreams are the driving force for starting a business, and those who have big dreams can create great things.
In real life, many people don't believe in dreams, and they often hear some people say, "I am very realistic." In fact, these people don't understand that reality is a dream to a certain extent. For many people, it is a dream to buy a house of their own, or to change a small house into a big one, to send their children to study abroad, to travel around the world, to retire earlier than others, and so on.
Some people don't have big dreams, but as long as they have them and want to realize them, taking the first step is the beginning of success, and their dreams can continue to grow in their careers. The American distributors mentioned above have become famous international distributors just because they want to buy a house for the house. Dare to think is the first step. If you dare not even think, there is nothing.
3. Choose Good Stubbornness
Dare to think is to choose good. Everyone yearns for good things and wants them. This is human nature. Success is what everyone yearns for, but why not see everyone succeed? It is because it is easier to choose good than to persist.
successful distributors have the same feature: they are all stubborn. They are very persistent in their choices and will never give up easily. The quality of such a successful person did not come later, but existed from the beginning when the goal was determined.
4. Do what you say
Self-change begins with mentality, and can be seen in action. Therefore, successful direct sellers have the characteristics of doing what they say. A successful distributor, when introducing his own successful experience and experience, said that the most important experience and experience is that "it is better to sit and talk than to get up."
people change in action, experience is accumulated in action, and success is gained in action. Whether in prosperity or adversity, action is the most important. Many successful direct sellers know that stepping up their actions when things are smooth will have a sweeping effect, so when they were sprinting to the goals of senior leaders, they never stopped.
At the same time, many successful distributors also know that only by redoubling their actions when encountering setbacks can they get out of the predicament. If they stop, they will often be devastated.
An outstanding American direct seller, when his subordinates cried to him that he had been rejected continuously, he didn't go to comfort or analyze the problem, but just asked her, "How many people were rejected?" The lower level replied, "Thirteen in a row!" So he said, "I have been rejected by 16 people in a row." The lower class stopped crying and went to action immediately.
There is a high-level direct seller, the more he goes to "sign" (sponsor) when things are not going well. On a typhoon day, he signed more than 3 people a day. Successful distributors are good at using their own actions to turn all unfavorable factors into favorable ones.
5. Inclusive success
Inclusive success means inclusive success of others. Many people think that the most difficult thing to tolerate others is to tolerate shortcomings and mistakes. In fact, it is the most difficult thing to tolerate the strengths and successes of others.
Some direct sellers will say, "Never mind, he will come when he sees my success." The result is just the opposite. Ordinary people are still like this, and it is even harder for a leader to tolerate others' success. Direct selling is a win-win business for one person. It can't tolerate others' success, and it's hard for them to succeed. Therefore, successful direct sellers have the characteristics of inclusive success.
iv. Tourism industry
Tourism industry mainly refers to the fact that with the rapid development of China's tourism industry, the traditional elements of tourism industry are further expanded, and each element is intertwined to form a close tourism industry chain.
in the traditional sense, the elements of tourism industry are what people often refer to as "food, housing, travel, shopping and entertainment".
LAM Raymond, an expert in the tourism industry, believes that the elements of today's tourism industry have been expanded to "food, housing, transportation, travel, shopping, entertainment, physical (experience), meeting (meeting), health (health), media (media advertising), group (organization) and matching", and they are intertwined and combined to form the following nine categories.
2. Reception industry: travel agency, hotel, catering, conference, etc.
3. Transportation industry: including highway passenger transport, railway passenger transport, shipping, water transport, etc. outside the tourist area, as well as small traffic such as ropeways inside the scenic area;
4. commerce: shopping and leisure pedestrian streets, specialty shops, creative markets, etc. integrating shopping, viewing, leisure and entertainment;
5. Construction industry: landscaping, ecological restoration, facility construction, art decoration, etc.
6. Manufacturing industry: equipment manufacturing such as vehicle and boat transportation, amusement facilities, local products processing, tourism technology processing, tourism derivatives processing, information terminals and virtual tourism;
7. Marketing industry: tourism business industry (including e-commerce), tourism media advertising industry, exhibitions, festivals, etc.
8. Financial industry: traveler's checks, travel credit cards, travel investment and financing, travel insurance, travel derivative financial products, etc.
9. Tourism intelligence industry: consulting industry such as planning, planning, management, investment and financing, landscape architecture design and related education and training industries.
V. Pension industry
Pension industry is a service provided for various industries and research to realize long-term health and happiness of life; The pension industry must provide all-round targeted Unicom services to maintain and extend the vitality of life through various life research and development, scientific research and production applications.
with the deepening of the aging of the social population, the market size of China's pension industry will reach 3.4 trillion yuan in 22. According to the data of the National Office for Ageing, the population of 6-year-olds in China will reach 248 million in 22, and the aging level will be 17%. From 215 to 22, with the development of economy and the change of Chinese people's concept of providing for the aged, the consumption level of the elderly will also increase.
the status quo of the old-age care industry:
1. The population base of the elderly is large
The number of elderly people over p>6 has reached 22 million, accounting for 1/5 of the world's total elderly population and 1/2 of the total elderly population in Asia.
2. The elderly population is growing rapidly
By 245, the population over 6 in China will account for 3% of the total population. This process took developed countries 1 years.
3. The trend of aging is obvious
The number of elderly people over p>8 years old is 13 million, accounting for 9.7% of the total elderly population in China, and it is increasing by 4.7% every year. Population aging has become one of the most important livelihood issues facing China.
4. The service for the aged is relatively lagging behind
The development of the service for the aged in China is relatively lagging behind. Most of the facilities for the aged in urban and rural communities are insufficient, the comprehensive utilization rate of medical, cultural and sports facilities is low, the service coverage area and service population are limited, the service content is single, and the professional level of socialization is not high. On the whole, there is a big gap with the requirements of the central government and the growing needs of the elderly.
Precautions for starting a business:
1. Make active use of existing resources
Many on-the-job employees have chosen fields closely related to their work to start a business, and the experience and resources accumulated in their work are the greatest entrepreneurial wealth. We should make good use of these resources so as to gain the moon by being close to the water. Give priority to projects that can help you survive. Don't waste money on projects that can only improve your image or bring greater convenience.
Never misuse resources. An on-the-job boss can't confuse personal business with company business, and he can't be selfish. Otherwise, he will not only take moral risks, but also be punished by law. In their own territory, time, money and talent are at their disposal. However, if you mess around, your business will reverse.
2, their own business channels
Some office workers have investment funds or certain business channels, but they are too busy to do it, so they will choose a cooperative venture.
If you need a partner's money to start or maintain a business, or if this partner helps you design the idea of this business, or if he has the skills you need, or if you need him to trumpet for yourself, please invite him to join your own company.
Although this can make it easy for part-time bosses to go into battle, they should carefully choose their partners and strike a balance between hiring helpers and handling them themselves. First, we should be like-minded, and second, we should trust each other. Don't hire people who are suitable for the job but don't get along with themselves, and don't hire people who are not psychologically prepared to face the pressure of starting a new business.
in addition, the responsibilities, rights and interests with the partners must be clearly defined, and it is best to form a written text with the signatures of both partners and witnesses, so as to avoid empty talk when disputes arise.