The great difference between gadgets and other gadgets is that many gadgets are "new species". In the past, they did not exist in App, subscription number or service number, but only existed in the applet ecology.

For example: WeChat Pay Smart New Life, Group Impression, WeChat Invoice Assistant, Group Application, Baoyou Say, Small Punch, Star Rice Circle, Group Notification, Small Sign-in, Load Together and other small programs.

Tools can be further subdivided into: utility tools, system tools, information services, testing tools, photography tools, leaderboards, reward tools and so on.

Case:

"WeChat Invoice Assistant" supports the editing, sharing and saving of invoice information, which is convenient for future invoice filling.

"Morning and Evening Calendar" intelligent time assistant, press and hold the Add key to add the schedule by voice.

"Kung Fu Printing" can quickly print photos on offline photo printing devices.

The artificial intelligence technology of "Flower Help Master Know Flowers" focuses on plant identification.

In addition, some gadgets and applets with entertainment and social attributes are also worthy of attention. Because simple tool-based products often encounter problems such as intensified industry competition, low user stickiness and unclear business model in the later stage after acquiring users at low cost. So social and entertaining users are necessary.

Case:

One-click "package" to generate all kinds of packaged pictures and send them to friends circle.

"Yearning for the New Year" small circle shares photos, providing fast photo exchange and sharing services for intimate small circles.

"Kava Music Album" can make photos into dynamic albums with one click, with many templates, music libraries, pictures and words, which can be made into a dynamic album in one minute.

"Bi Artifact" can generate all kinds of pictures needed by friends with one click.

The main function of the black card camera is to provide special effects for pictures and short videos, including eight tools such as Van Gogh starry sky, art filter, magic sky, talking cat and hey expression. Its applet ushered in a wave of explosive user growth on New Year's Day and Spring Festival this year. From 2 million users at the time of publication to 20 million users and then to 65.438+0.2 billion users, the daily activity increased from 200,000 to 6 million now. The market valuation is about USD 80 million, and the A+ round of financing of USD10 million has been completed, with Qi Mingchuang as the lead investor and GGV ggv Capital as the follower.

2. Enterprise applet

That is, a small program with enterprises as the main body. Most of them are auxiliary to a certain service of the enterprise, which improves the efficiency of the original service of the enterprise.

Internet companies have many small programs, such as: cat's eye movies, take-out of the US group, life of the US group, Didi Chuxing, bus inquiry of Didi, official transfer, life of 58 cities, etc.

There are also enterprises in traditional industries that have their own small programs. For example: I McDonald's, Starbucks Star, KFC+,Pudong Credit Card, China Mobile 10086, CAR Inc. Go, China Southern Airlines E-Line, Qucheng E-Card, Zhou Heiya Official Mall, Wal-Mart Card Package, etc.

3. Retail and life service applet

It can be subdivided into vertical e-commerce, comprehensive e-commerce, express delivery, group purchase, life service, classified information, communication service, idle transaction, drinks and so on.

Case:

"Rolling discount" selects high-quality discounted goods.

"Mutual Mall" online mall.

"Big Department Store" online shopping mall.

An extension of the "official honey bud group" mother-infant e-commerce honey bud.

In fact, for more than a year, retail applets have continued to rise. On the one hand, thanks to the strong social attributes of WeChat itself, mutual trust between acquaintances has promoted the growth of social shopping, and small program e-commerce is more in line with the spread fission of strong social relations; On the other hand, the inherent trading attributes of applets can also adapt well to the links needed for commercial services and currency transactions, and finally form a closed loop.

4. Content, pan-entertainment applet

Common ones are video, information, content payment, reading, ticketing and media platforms, such as Tencent News Elite Edition, watching videos one by one, poisonous tongue movie community, listening to night talk together, cat's eye movies and so on.

In the past, the official WeChat account solved the problems of content production, content publishing and content reading. After solving the above problems, the applet will also establish the relationship between information and people in the group, as well as the relationship between people.

Case:

"Friends Guess" is a social tool applet based on movie preferences.

"Draw a picture and guess" is similar to your drawing and guess.

"99 Square Dance Video" popular square dance online video viewing, high-definition video teaching.

"Real-time NBA" basketball information applet.

"Car Master Q&A" car service applet.

"Best Jeb lite" hilarious short video and pictures.

One-stop service for karaoke, reservation, supermarket and membership card.

5. The business of "selling water"

Of course, helping others to do small programs has also become a great opportunity.