Throughout the credit card market, credit card products with female themes are common, but the products are focused on the concept of "girlfriends" for the first time. In the era of explosive social relations, the relationship between girlfriends plays an important role in women's purchase decision. "Best friend" not only has emotion, interaction and trust, but also has its own communication attribute. This social consumer economy undoubtedly contains huge market value. Based on the trend of "she" economy, as another masterpiece to explore the segmentation field of female customers, Bank of Communications once again chose a unique perspective as the starting point to make up for the vacancy in the scene of "girlfriends" and took the lead in integrating the concept of "girlfriends" into the daily card use scene, and the Bank of Communications Honey Card Platinum Credit Card came into being.
it is understood that mika covers the rights and interests in various consumption scenarios, creating diversified and high-style exclusive rights and interests, and is also the best "n+1 girlfriend" to adapt to and meet the changing consumer demand of women.
In the future, Bank of Communications Credit Card will continue to focus on female customers, continue to polish the product vitality in terms of rights and interests, continuously tap the growing diversified consumer demand of female groups, provide a more convenient and personalized card experience, and empower women in the new era.