The "Shanghai Action Plan for Accelerating Economic Recovery and Revitalization" was released a few days ago, proposing 50 policy measures. Among them, "vigorously promoting consumption recovery" is an important link, including four aspects: taking mass consumption as the starting point to stimulate consumption, improving the consumption supply security system, taking festivals as an opportunity to promote consumption, supporting cultural and creative tourism and the development of sports industry.
In any case, we need strong financial support. As the flagship financial enterprise in Shanghai, Shanghai Pudong Development Bank took credit card business as an important breakthrough point, and launched a series of preferential activities and policy measures to boost consumption with a positive attitude and quick response, bringing more fireworks back to Shanghai.
Respond to macroeconomic recovery and speed up the docking of supply and demand.
The Great Shanghai Defence War is not only a war to prevent and control the epidemic, but also a tough battle to ensure the orderly operation of the city, the strong economic recovery and the recovery of social confidence. At present, the test is not over yet.
Running out to accelerate economic recovery and revitalization is one of the unsolved problems in Shanghai. The epidemic has brought unprecedented impact to Shanghai's economic and social development, and the confidence of the market needs to be boosted and repaired.
Consumption is undoubtedly the first driving force of economic growth, and stabilizing consumption plays an important role in stabilizing the macroeconomic market. When the momentum of the consumer market is weak, it is particularly necessary to give it a little stimulation and vitality to stimulate potential consumer demand.
Shanghai is prosperous because of business. Under pressure, when restarting, consumption needs to play a more active leading role.
At the beginning of 2023, the work report of the Shanghai Municipal Government proposed that this year Shanghai should speed up the construction of an international consumption center city, deepen the pilot of cultural tourism consumption, enlarge and strengthen the entrepreneurial economy, night economy, tax-free economy and brand economy, promote the continuous improvement of the format and functions of world-class business districts, and accelerate the construction of new sections of international tourist resorts, legoland resorts and cruise tourist resorts.
Now that the epidemic has been effectively controlled, the construction of an international consumption center city naturally needs to be accelerated. Shanghai should seize the lost time and make up for the losses caused by the epidemic.
Citizens have left their homes and enterprises have returned to work. At the same time, how to make good use of the power of finance, promote consumption supplement, and even reach a new level is a problem that the Credit Card Center of Shanghai Pudong Development Bank is thinking about.
The time is ripe. In terms of consumption, Shanghai has huge consumer demand and is recovering strongly; On the supply side, most businesses are eagerly looking forward to the return of customers after returning to work. June will undoubtedly become an important time window.
At this time, if financial institutions can strengthen consumer financial support, help the supply and demand sides to connect, stimulate consumer demand through consumption promotion activities, and build a platform to help businesses return to work and resume production, it will undoubtedly accelerate the upgrading and expansion of consumption in Shanghai and boost market confidence in an all-round way.
In view of this, PUFA Credit Card proactively planned a number of activities. In addition to continuing the previous Pratt & Whitney activities, Pudong Credit Card has made targeted adjustments and deployments in response to the changing market environment in Shanghai this year, mobilizing various resource advantages, providing more support for the recovery and growth of the real economy, bringing cardholders a better consumption experience and promoting the overall consumption recovery.
For example, Shanghai Pudong Credit Card, in conjunction with major e-commerce platforms, seized the opportunity of the 6 18 consumption structure change and scene, adjusted its marketing strategy in time, and launched a series of activities, such as card-tied consumption discount based on Taobao and JD.COM, "Full 6 red envelopes" and full reduction of RMB cards of Shanghai Pudong American Express.
With the blessing of the activity, the inventory began to digest gradually and the cash flow began to return to blood.
On the one hand, increase online and offline subsidies and continue to benefit consumers. Cooperate with e-commerce, catering, retail and other businesses. And provide various preferential measures such as consumption reduction, credit card red envelope, transaction cash back. Promote the rapid recovery of transactions. On the other hand, we will increase preferential policies such as customer drainage and fee reduction to solve problems for merchants under the impact of the epidemic and join hands with merchants to tide over the difficulties.
Specifically, compared with the Shanghai Action Plan for Accelerating Economic Recovery and Revitalization, PUFA credit cards focus on catering, retail, cultural tourism and other fields with strong demand after the epidemic, with a clear purpose, one by one.
In addition, there are super 666 activities that link online and offline consumption scenes. Successfully registered for the "Super 6 Points" activity. During the transaction statistics period, you can enjoy 6 times points by using Pudong Development Credit Card and Express Payment, and you can get up to 66,666 extra points; Even those who spend more than 6 days have a chance to get the maximum payment from 66 yuan's credit card, and the "inflated red envelope" has a chance to get double rewards.
"It is foreseeable that the event will bring back more fireworks to Shanghai, and will also restore the vitality of offline businesses and further consolidate the confidence of Shanghai's consumption." Some insiders commented on this.
It can be seen that Pudong Credit Card, as an important local financial institution in Shanghai, is responding to 50 policies and measures in Shanghai with practical actions, effectively stimulating the consumption enthusiasm of Shanghai citizens with direct and immediate discounts, boosting the business confidence of the majority of merchants and adding more energy to the city's restart.
"I hope that through our efforts, we can resonate with consumers and businesses at the same frequency and help Shanghai's economy recover as soon as possible." The person in charge of Pufa Credit Card said.
Related Q&A: How can I complain about Shanghai Pudong Development Bank Credit Card Center? Personal strength is negligible.
If you complain to the banking regulatory bureau or the People's Bank where your credit card center is located, it will play a certain role.