Ele.me overtakes Meituan: The Internet food delivery market has been subverted again

With the development of the Internet, the food delivery industry has also experienced explosive growth. In this industry, Ele.me and Meituan have always been competitors. However, recent data shows that Ele.me has successfully overtaken Meituan and become the leader in China’s Internet food delivery market. This news caused a sensation in the industry and made people re-examine the pattern of the Internet takeout market.

The steps for Ele.me to successfully overtake Meituan

So, how did Ele.me successfully overtake Meituan? The following are a few key steps:

1. Continuously expand market share

Ele.me has been continuously expanding its market share. In order to achieve this goal, they have adopted a variety of strategies, such as expanding service scope, increasing product types, increasing delivery speed, etc. The implementation of these strategies has allowed more users to choose Ele.me and allowed their market share to continue to increase.

2. Improve user experience

In the Internet takeout market, user experience is crucial. Ele.me has been committed to improving user experience, such as by optimizing the APP interface, improving the quality of delivery services, increasing discounts, etc. These measures not only make users more willing to use Ele.me, but also make it easier for them to leave positive reviews, thereby attracting more users.

3. Strengthen marketing and promotion

Marketing and promotion is an essential part of the takeaway industry. Ele.me has also done an excellent job in this regard. They use various methods, such as online advertising, offline activities, social media, etc., to strengthen their brand publicity and promotion. These measures not only let more users know about Ele.me, but also make them more willing to use Ele.me.

The Internet food delivery market structure has been subverted again

Through the above steps, Ele.me has successfully overtaken Meituan and become the leader of China's Internet food delivery market. This news is a major event for the entire food delivery industry. Because in this industry, the distribution of market share has always been a very sensitive topic. The success of Ele.me has also made people re-examine the pattern of the Internet food delivery market.

In this landscape, Ele.me has not only become the company with the largest market share, but also the industry leader. Meituan was forced to accept its failure and began to re-examine its strategy. All this shows that the pattern of the Internet takeout market has been subverted again.