DM is the abbreviation of Direct Mail advertising in English, literally translated as "direct mail advertising", that is, promotional materials are delivered to consumers, homes or company locations through mailing, giving, etc. It is also described as Direct Magazine advertising.

DM is an abbreviation of Direct Mail advertising in English, literally translated as "direct mail advertising", that is, by mailing, giving away, etc., promotional materials are delivered to consumers' hands, homes or The company's location. It is also described as Direct Magazine advertising.

There is no essential difference between the two. It is generally believed that only advertising through the post office is acceptable. It may be called DM advertising. The National Advertising Professional Technical Qualification Training Textbook "Basic Knowledge of Advertising Professionals" published by the State Administration for Industry and Commerce in 1995 rigidly defines DM as Direct Market AD.

In addition to being delivered by mail, DM can also rely on other media, such as fax, magazine, TV, telephone, email and direct sales network, counter distribution, personal delivery, letter request, and delivery with product packaging, etc. < /p>

The biggest difference between DM and other media is that DM can directly deliver advertising information to the real audience, while other forms of advertising media can only deliver advertising information generally to all audiences, regardless of whether the audience is an advertisement. The real audience of the information.

There are broad and narrow forms of DM. In the broad sense, it includes advertising single pages, such as the familiar leaflets distributed in streets and shopping malls and supermarkets, and coupons for KFC and McDonald's. ; In a narrow sense, it only refers to a collection of advertising brochures bound into volumes, with pages ranging from more than 20 pages to more than 200 pages. For example, Jinhua's "Ying-Fashion Life Journal" has only 28 pages, while Jinan's "Exquisite Advertising" has more than 100 pages.

dm Advertising Classification

1. As a newspaper insert: Cooperate with newspapers, magazines or local post offices to use corporate advertisements as newspaper inserts. Insert pages are delivered to readers along with newspapers and periodicals. This method has been adopted by many companies.

2. Special mail delivery: For example, for bulk commodity transactions, especially from manufacturers to retailers, and from wholesale. Businesses can use customer lists to send orders to target customers.

3. Send them with regular service letters: For example, commercial banks target credit card customers. Send corresponding advertisements with the statement every month.

4. Employed personnel to deliver: The industry employs personnel to directly deliver DM advertisements to potential target customers or their residences and units as required. For example, large supermarkets target. Residents of nearby communities regularly deliver catalogs of preferential products, and real estate sellers hire people to deliver promotional materials. Community clubs hire property management personnel to deliver promotional letters, etc.