The reasons for the reform of credit card retail are as follows:

1. Technological development: With the continuous advancement of technology, new payment methods such as mobile payment, electronic payment, and virtual currency continue to emerge, providing Consumers are provided with more convenient payment methods. These new payment methods have challenged the status of traditional credit cards to a great extent, causing the credit card industry to face pressure for transformation and change.

2. Changes in consumer demand: Changes in consumer demand are also one of the reasons for the transformation of credit card retail. Modern consumers pay attention to personalized, diversified and affordable consumption experiences, and hope that credit cards can provide more discounts, rewards and value-added services to meet their consumption needs.

3. Adjustments to policies and regulations: Adjustments to policies and regulations may also have an impact on credit card retail sales. For example, some countries and regions have taken measures to limit credit card interest rates and fees, or have strengthened supervision of the credit card industry. These adjustments to policies and regulations have also promoted changes and innovations in the credit card industry.

4. Competitive pressure: Competition in the credit card market is becoming increasingly fierce, and competition between banks and credit card institutions is intensifying. In order to gain an advantage in the competition, these institutions need to continue to innovate and provide more attractive credit card products and services to meet the needs of consumers.