Financial Knowledge Publicity Month strengthens the publicity and education of financial knowledge to the public, and improves the public's awareness of risk prevention and the use of formal financial services. I have compiled a summary of the activities of the Financial Knowledge Promotion Month. Welcome to appreciate and learn from it. Summary of Financial Knowledge Publicity Month Activities 1:
(1) As an important manifestation of implementing the requirements of learning and education activities, serving people's livelihood, and connecting with the masses, this event adheres to the public welfare nature of publicity activities and fully demonstrates the Bank of Communications' protection of consumer rights and interests. commitment and determination.
(2) Based on the focus of this publicity activity, innovate publicity forms, enrich publicity content, and uniformly use the "Banking Industry Consumer Rights Protection" logo to improve the unity and recognition of industry-wide publicity activities. . During the event, each branch will popularize financial knowledge to the public through various publicity methods such as lectures, road shows, and special events to ensure coverage and audience size, and enhance financial consumers' awareness and ability to protect their property security.
(3) Provincial branches actively assume the main responsibility for consumer publicity and education, make full use of new media such as WeChat and Weibo, and conduct publicity through various channels such as self-service equipment, online banking, mobile banking, and media advertising. , enhance the fun, interactivity, audience coverage and influence of the activities, help consumers improve their awareness and ability to prevent risks and use formal financial services, build a harmonious banking industry consumption environment, and fully fulfill the banking industry's social responsibilities.
(4) Pay attention to customer satisfaction in publicity activities, maintain the Bank of Communications' high-quality service brand image, and carry out various forms of publicity activities based on the characteristics of the Bank. During the event, the good service spirit, excellent service soft skills, and professional financial knowledge reserves of Bank of Communications employees were demonstrated, and a good corporate image was established among the public.
(5) During the preparation period, we actively responded to the relevant arrangements of the local banking regulatory bureau for this event and made various preparations for the event. For this event, the head office will uniformly design the main picture and stickers for promotion, and the provincial branches will scroll and play the main picture on the electronic screen. Each branch must make full use of the public education area of ??the branch to conduct publicity and education, and the content must comprehensively cover personal loans, credit cards, debit cards, bank financing, self-service equipment, electronic channels, agency sales, banknote identification, and illegal fund-raising. During the event, promotional text for the event will be played on the LED scrolling screens of all outlets.
(6) Through the publicity of this event, customers have a certain understanding of financial knowledge, have a preventive awareness of telecommunications network fraud and campus "toxic" loans, and can identify some frauds used by criminals. , do a good job in information return and feedback, enhance customers' understanding of financial knowledge, improve customers' risk awareness, do a good job in risk prevention, effectively protect their legal assets from damage, help customers correctly identify the risks of financial products, and participate rationally Financial consumption promotes the enhancement of consumers’ ability to protect their own property security. Summary 2 of Financial Knowledge Publicity Month activities:
In response to the publicity call for the 201x “Financial Knowledge into Thousands of Households” campaign, Bank of Communications Danzhou Branch held the “Popularization of Financial Knowledge for Thousands of Miles” in strict accordance with the branch’s unified deployment work requirements. In August, a financial knowledge publicity and service activity with the theme of “Preventing Telecommunications Network Fraud” was launched.
Danzhou City is the hardest hit area for telecommunications network fraud under the supervision of the State Council. Our branch takes full advantage of the large flow of people and wide publicity in the western urban area, adopts "positional warfare" and "guerrilla warfare" methods to actively expand Promote the audience: "Positional Warfare" relies on the resources of our bank's physical outlets to promote by pulling banners, setting up booths, handing out foldouts, posting posters, broadcasting short videos, etc. "Guerrilla Warfare" combines the community branches, corporate branches of our branches, etc. Go out to carry out anti-telecom fraud knowledge to communities and enterprises, and organize senior account managers, tellers, and lobby managers to carry out on-site publicity. The main contents include "preventing telecom fraud and ensuring property safety" and "safe card use". , pay with confidence” etc.
This month’s theme publicity month activity introduces financial knowledge to the public through the distribution of promotional materials, explanations and other methods, and answers public questions on-site to publicize the dangers of online telecommunications fraud, thereby correctly guiding the public to science Reasonably understand network telecommunications and enhance consumers’ awareness and ability to protect the safety of their own funds and property. In addition to the daily publicity activities at the outlets, this theme publicity activity organized 2 community activities and distributed more than 100 publicity materials in total, making financial knowledge once again reach thousands of households and effectively promoting the in-depth promotion of financial knowledge. , systematic and sustainable, and gradually establish a long-term mechanism for the Bank of Communications' public education services.
The "Publicization of Financial Knowledge" campaign is not only of great significance in guiding the public to enhance their awareness of financial rights protection, but is also of great significance in building a harmonious financial ecological environment and safeguarding the reputation of banks. Summary of Financial Knowledge Publicity Month Activities Three:
After receiving the notice about launching financial services publicity month activities for small and micro enterprises, our bank leaders attached great importance to it and promptly made arrangements and deployments as required by the notice, in order to achieve the goal of responding to the bank's financial services publicity month activities. The multiple effects of the supervision department’s call to serve small and micro enterprises and develop our bank’s business. We now report on the relevant work of our bank in the Small and Micro Enterprise Financial Services Publicity Month activities as follows:
1. Attach great importance and study in depth. After receiving the notice, the relevant personnel studied the notice to launch the small and micro enterprise financial services publicity month activity, and understood the requirements and significance of this activity. The branch leadership team attached great importance to it and fully understood that the publicity work is important for further promoting small and micro enterprises. In view of the importance of financial services, we will take the opportunity of this Small and Micro Enterprise Financial Services Promotion Month event to further promote our bank’s financial services promotion work for small and micro enterprises.
2. Set up a team and organize leadership. In terms of event organization, a small and micro enterprise financial services publicity month leading group was established immediately, with ※※ as the leader and ※※ as a member. The main responsibilities of the leading group are to be responsible for the arrangement and deployment of this event, supervise the preparation and implementation of the event throughout the entire process, and coordinate with the government and relevant functional departments on major events of the event.
3. Implementation and organization. The city branch held a meeting of county presidents to arrange and implement the activities of the Small and Micro Enterprise Financial Services Promotion Month and formally issued specific requirements to each county and city branch and the business department of the city branch to implement them in a timely manner and as required.
(1) Publicity content: Policies to promote financial services for small and micro enterprises, focusing on national support policies for small and micro enterprises; our bank’s special products serving micro and small enterprises, etc.
(2) Publicity methods
1. The LED screens of business outlets display slogans such as "Small and Micro Enterprise Financial Services Promotion Month".
2. Combined with daily business promotion, carry out the "Send Finance to the Rural Areas" campaign. When going to the countryside for promotion, use a publicity vehicle to go to various villages for one-on-one promotion.
3. Extensively carry out bank-enterprise docking activities for small and micro enterprises. All units actively contact local governments, small and medium-sized enterprise bureaus, industry associations and other departments to carry out bank-enterprise docking activities and promote our bank's small and micro enterprise financial products. and service features, and targeted visits to small and micro enterprises in the county.
4. Media publicity. All units should increase the advertising efforts of our bank's small and micro enterprise financial services. As of now, outdoor small business loan promotion boards have been set up for the first time, using local TV stations, radio stations, newspapers and magazines, business letters, the Internet and other mainstream The media promoted our bank’s financial services to small and micro enterprises, including issuing ※※※ copies of business letters.
IV. The effect is significant
After various forms of publicity some time ago, our bank’s loan products related to small and micro enterprises have been well publicized, and the business of some customers is in progress. . Our bank will continue to comprehensively promote the small and micro enterprise financial services publicity month activities to strive for maximum publicity and practical effects. Our bank’s determination and specific measures to fully serve small and micro enterprises will continue to be strengthened and deepened, striving to provide the greatest assistance to the development of ※※※※ small and micro enterprises.
Summary Four of Financial Knowledge Publicity Month Activities:
In order to further strengthen public financial knowledge education services, publicize and popularize financial knowledge, and further promote the construction of a new socialist countryside, Heihe Rural Commercial Bank will give full play to the role of Heihe Rural Commercial Bank in improving public financial literacy and promoting financial literacy. In order to play an important role in ecological construction, serving people's lives and building a new countryside, Heihe Rural Commercial Bank has actively carried out relevant launch and publicity activities in accordance with the relevant requirements of the "Thousand Miles of Financial Knowledge Popularization" activity carried out by the China Banking Association, and has been well received by the general public. The welcome has won the trust of urban and rural customers.
In order to ensure the orderly advancement and effective results of the "Thousand-mile Journey to Popularize Financial Knowledge" series of activities, the leaders of our bank attached great importance to them, made strict arrangements, and launched them in a timely manner. They established an activity leadership group and formulated specific activity plans. A special meeting was held to study and arrange the specific work at each stage of the entire activity. All employees of the bank were required to fully realize the importance and necessity of carrying out the series of activities of "Popularizing Financial Knowledge", and effectively implement the propaganda caliber, Information submission and other aspects of work tasks, and effectively fulfill the responsibilities and obligations of popularizing public financial knowledge and safeguarding the rights and interests of financial consumers.
(1) August 13th to 19th is the financial knowledge promotion week. Our bank has 17 sub-branches and 6 branches. Focusing on the theme of this event, we carefully organized and carried out the "Thousand Miles of Financial Knowledge Popularization" series of activities through multiple channels. The person in charge of each business outlet personally organized and participated. Establish a special area for activities, hang banners or slogans, or use lintel LED screens, electronic displays and other media equipment for publicity, post promotional posters on display racks, and set up a "Popular Financial Knowledge Journey" publicity platform. Promotional leaflets are arranged neatly, and business backbones with rich business experience and strong communication skills serve as publicity personnel, actively popularizing financial knowledge to the public, answering questions, and providing information on different financial products such as crane cards, personal loans, and small and medium-sized enterprise loans, and Its policies provide answers. Financial knowledge such as money-saving tips has been focused on publicity, and the risk points in card security, self-service terminal use, ATM machines, POS machines, etc. have been fully publicized and revealed, and efforts have been made to promote financial knowledge to the general public. At the same time, it also organized employees to "go on the streets", "go deep into communities" and "enter shopping malls" to set up stalls to provide consultation to the general public, actively expand the popularization of financial knowledge and improve the effectiveness of the activities. During the event, our bank requires all business outlets to actively maintain the order of the event, especially to ensure that the processes of "taking to the streets," "going into the community," and "entering the shopping mall" are safe, orderly, and smooth, and that all emergency measures are in place. .
(2) September 3rd to 9th is the financial consumer questionnaire survey activity week. Our bank has 17 branches and 6 branches under its jurisdiction, and conducts extensive service surveys to the public. The survey content should include the following three major aspects: First, it is to investigate what financial knowledge the masses need to know most at present; second, it is to investigate how Heihe Rural Commercial Bank needs to improve financial services;
Third, it is to investigate what financial knowledge the masses need Problems that the business firm helps solve. There are 15 survey items in total, among which the questionnaire rate for farmers is not less than 10 of the total number of local farmers; the questionnaire rate for individual industrial and commercial households is not less than 20; the questionnaire rate for small and medium-sized enterprises reaches 100; and the questionnaire rate for key customers is not less than 10. A printed copy of the questionnaire was obtained. After investigation, the remaining pieces of various feedback information were collected, laying a solid foundation for better improving the services of Heihe Rural Commercial Bank.
In the following activity stages, our bank will carry out financial knowledge into the community and youth financial management education activities according to the themes of each stage of the "Publishing Financial Knowledge" campaign, so as to gain a broad understanding of financial consumers' opinions on financial knowledge. Demand points, in-depth analysis of the key points of public education service work, and gradually promote the regularization and standardization of public financial popularization work. Summary of Financial Knowledge Publicity Month Activities Five:
Popularizing financial knowledge is a long-term and continuous work. Based on the summary of the work in May, our bank will fully evaluate the progress of the publicity work and the effectiveness of the activities, and further Strengthen public education services.
In June, our bank will take the "Consumer Rights Protection Publicity Service Month" event as an opportunity to further standardize the process of marketing services and fully remind customers of product features, precautions, risk points, and consumer The rights and obligations we have; publicize our bank’s charging standards so that customers can make clear purchases; clearly state our bank’s complaint channels and complaint handling procedures; strengthen employee training and learning on consumer protection work, and enhance employees’ consumer protection awareness and service capabilities, improve our bank’s level and ability to serve the public, and create an honest, trustworthy, fair, just and open financial consumption environment.
With the theme of "Bringing Financial Knowledge to Ten Thousand Households - Combating Illegal Fund-raising and Improving Risk Prevention Awareness", Heilongjiang Branch carried out financial knowledge promotion in communities, shopping malls, universities and rural areas. The bank organized missionaries to go deep into remote areas and get close to farmers, and proactively provided door-to-door financial knowledge popularization services to farmers. At the same time, the bank used LED displays on the lintels of branches, ATM machine displays, LCD TVs, etc. to conduct continuous publicity and build momentum for the event.
The Shanghai Branch jointly organized telecom fraud prevention activities with the local public security bureau, streets and communities. The bank has set up information desks in streets and communities, and distributed "leaflets on preventing telecom fraud" and "comics on common types of telecom fraud cases" to the public, using pictures and texts to publicize relevant knowledge on preventing telecom fraud and expose common telecom fraud cases. Fraudulent tactics. The bank also requires employees to provide adequate risk warnings to customers who handle transfers, online banking and telephone banking to effectively prevent the occurrence of telecommunications fraud.
With the theme of "Reject the temptation of high profits and stay away from illegal fund-raising", Guangdong Branch has set up outdoor publicity sites to publicize the dangers of illegal fund-raising and let the public realize that illegal fund-raising is not protected by law and they need to bear the financial risks themselves. . The bank also introduced legal investment channels and financial management methods to guide the public to rational investment and legal financial management, which was unanimously welcomed by the public.
Sichuan Branch actively carries out publicity activities in streets, communities and enterprises, and sets up centralized publicity points in densely populated areas to conduct on-site publicity, demonstrations and guidance to ensure the coverage and publicity effect of the activities. In view of the characteristics of ethnic minorities living in concentrated areas within its jurisdiction, the bank also compiled Q&A materials and typical cases on financial risk prevention in Chinese and Yi languages, and conducted publicity in the areas where ethnic minorities live, ensuring the public welfare and popularization of the activities. and pertinence.
In the process of handling business and marketing customers, employees of the state branch proactively revealed to customers the common methods and harmful effects of illegal fund-raising. The bank also participated in the "5.15 Combat Economic Crimes" large-scale publicity event hosted by the local public security agency, and focused on publicizing the prevention of illegal fund-raising, telecommunications fraud, etc. Knowledge has attracted public attention and attention to financial risks and enhanced risk identification and prevention capabilities.
Chongqing Branch held a large-scale publicity event, focusing on the methods of identifying the authenticity of RMB, preventing bank card risks and telecommunications fraud, etc. By explaining real cases in which tellers successfully prevented financial fraud, the bank reminded the public that financial risks are all around them. This move not only won the public's trust, but also demonstrated our bank's "customer first" service philosophy.
Shanxi, Jiangsu, Jiangxi, Hunan, Xinjiang Corps and other branches dispatched a large number of missionary personnel to carry out a variety of theme activities and achieved good results. According to preliminary statistics, in May, our bank set up 6,463 propaganda outlets, dispatched more than 33,000 propaganda personnel, distributed more than 3.014 million copies of promotional materials, and reached a propaganda audience of more than 5.168 million people. Through this activity, the public's understanding of financial knowledge has been deepened, and financial security awareness and risk awareness have been strengthened.