As a dominant business of China Guangfa Bank, retail business revenue currently accounts for half of the bank’s operating revenue. Among them, CGB's credit card business has been operating continuously for 25 years, with more than 95 million cards issued and a credit card loan balance of more than 400 billion yuan, making it the first echelon in the joint-stock industry. During the "14th Five-Year Plan" period, China Guangfa Bank will further highlight retail transformation, concentrate on promoting the development of personal currency and credit card retail sectors, become a leader in future profit growth and business transformation, and create a new situation of high-quality development.
Since this year, CGB Credit Card Center has resolutely implemented the head office’s strategy of highlighting retail transformation, taking customer value as the pivot, making breakthroughs in three aspects: business structure, customer management model, and display model, and is committed to shortening the service radius and improving Service quality and improved customer experience. Serving the new development pattern reflects the main role of the credit card business in CGB's retail transformation.
Keep up with consumption hot spots and continuously optimize the business structure.
As one of the retail financial terminal products with the richest customer acquisition channels and the most frequently used by customers, the credit card business is undoubtedly a major starting point for retail transformation. Since this year, GF Credit Card has launched innovative products such as Doli Card, Li Tiantian Card, Cultural and Creative Theme Card, and GF Huawei Card based on consumption hot spots, either focusing on monetizing daily high-frequency consumption scenarios, or by launching national fashion cards to cater to the aesthetics of post-95s customers. Or keep up with the development of smart technology and integrate into the mobile Internet ecosystem.
Take Dolica as an example. This card, positioned as the "God Card for Food, Drink, Play and Entertainment", understands the needs of young users and launches dual benefits for consumption at big-name merchants and payment platforms. It also cooperates with well-known brands such as Starbucks through scene-based deep linking to create cross-border rights and interests. Interest points of young consumers.
These card products are based on insights into consumer trends and make the product matrix in the credit card field increasingly three-dimensional by meeting the needs of different groups, especially young customers. It can be seen that in the process of implementing the retail transformation strategy, Guangfa Credit Card, on the basis of maintaining steady business development, has increased the optimization and adjustment of the business structure, enriched the product structure, created value for customers, and also contributed to the development of China Guangfa Bank. Long-term, steady and sustainable development has created conditions and laid a solid foundation.
Strengthen data drive and create a customer growth value chain.
For existing customers, discovering pain points and activating value is the key to customer management. GF Credit Card is based on big data technology to optimize batch marketing and real-time marketing decision-making engines. Through rapid linkage of marketing data and strategies and accurate customer marketing portraits, more than 44 activity indicators are monitored to effectively improve the operational efficiency and success rate of marketing activities. For example, after analyzing and optimizing the "Weekly Brush" activity, the number of registered customers increased by 1.6 times, and the number of customers increased by 1.7 times.
GDB combines the customer life cycle, strengthens data-driven, comprehensively uses products, rights services, marketing activities, brand communication, fission marketing and other means to promote customer hierarchical and classified management, establishes a customer growth value chain, and enhances customer stickiness. , and gradually achieve stable customer growth.
While increasing business scale and innovating products, Guangfa Credit Card Center also adheres to the concept of steady development, firmly adheres to the bottom line of risk, and implements credit card business pre-lending, lending and other financial technologies with the help of big data, artificial intelligence and other financial technologies. Refined risk management throughout the entire loan life cycle. As of the end of March 2021, the non-performing asset ratio of CGB credit cards was lower than the industry average, and the non-performing ratio control level ranked first in the industry.
Embrace financial technology and organically integrate online and offline exhibition industries.
As the last link in the three major transformation directions of "customer management, digital drive, and ecological construction", Guangfa Credit Card Owner Horse related questions and answers: