in recent years, relying on the development of internet communication channels and diversified social platforms, the number of online celebrity has exploded sharply, further promoting the development of "online celebrity economy". As a diversified and fashionable credit card brand, Guangfa Credit Card is actively embracing the changes of the times and catering to the economic development of online celebrity. It is understood that Guangfa Credit Card is committed to building the Bank of online celebrity, and pioneered the three-dimensional realization mode of online celebrity traffic and the online celebrity probe system in the industry, so as to deeply understand young people's individual consumption ideas in a fashion technology way and meet young people's needs for fashion consumption experience.
The data shows that the total number of fans in online celebrity, China has exceeded 6 million in 218, up by 25% year-on-year. The number of online celebrities with more than 1, fans has continued to grow, up by 51% compared with last year. The number of online celebrity and the number of fans have shown a rapid growth trend, and online celebrity in emerging fields such as food, beauty, fitness, mother and baby is rising rapidly. According to the prediction of relevant institutions, the economic scale of online celebrity will exceed 2 trillion yuan in 218. With the professional image in a certain field, online celebrity became the "opinion leader" of fans' consumption. Through the scene marketing of products, he formed a connection with fans' consumption scenes, thus guiding fans to purchase. As a member of the consumer finance field, Guangfa Credit Card's consumer demand is also closely related to the scene. For example, the sub-brand of Guangfa Credit Card "Heart of the City" has penetrated into the major business districts of 85 cities across the country, and the number of online merchants has reached tens of thousands. With a credit card, the last mile of the connection between APP and offline consumption scenes has been successfully opened; In addition, CGB Credit Card is integrated with leading brands in Amazon, JD.COM, Didi and other industries to create diversified online consumption scenes and bring rich and convenient consumption experiences to young people.
guangfa credit card combines the consumption pattern of online celebrity scene with the economic development trend of online celebrity, builds an intercommunication bridge between online celebrity and consumer finance, and aggregates various resources such as online celebrity merchants, online celebrity products and online celebrity communication to build a "online celebrity" bank, realizing the three-dimensional realization of online celebrity traffic and providing more benefits and diversified all-round service experience for young people. For example, online black tea, which is deeply sought after by young consumers and can only be drunk in love for several hours, has a super flow effect in the field of food. Guangfa Credit Card and Xicha jointly launched a 5% discount activity, which detonated the fans of Xicha and achieved a win-win situation for online celebrity brand and Guangfa Credit Card. "online celebrity" Bank explored the traffic realization mode from the perspective of online celebrity and consumers, taking into account the interests of online celebrity, fans and consumers.
in order to comprehensively cover users' consumption scenes, Guangfa Credit Card has taken the lead in setting up online and offline consumption scenes in the industry, continuously expanding and innovating scene services to guide and satisfy consumers' experience, and has fully covered retail, transportation, communication, tourism, catering, entertainment and other fields. In the future, relying on the interaction between online celebrity Bank's traffic realization and online celebrity probe system, Guangfa Credit Card will build a "traffic-consumption" closed-loop model from online celebrity traffic to traffic realization and then to update traffic. In this closed-loop model, the consumption scene created by online celebrity will be continuously updated to the existing consumption scene layout of Guangfa Credit Card, providing users with a richer, diversified, fashionable and convenient scene service experience, and truly, Guangfa Credit Card will be available wherever there are young people.
Guangfa Credit Card meets the needs of young consumers, and makes use of online celebrity's economy to realize the credit card business leap again.
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