The model text of the bank's marketing plan is as follows:

In order to cooperate with the Bank's marketing activities for the Spring Festival and seize the marketing opportunity of the new year bank card in Suzhou, the Bank Card Department of the branch has designed a marketing plan for the 2xx annual bank card in the Spring Festival. The period from December 2th, 2xx to March 2th, 2xx lasted for three months, as follows:

1. Overview of the activities

This activity was implemented by adopting the 2+1 scheme based on the principle of combining points with surfaces: 2 refers to "surfaces" and implemented two major activities during the whole activity: the card issuance marketing activity of BOC Metropolitan Card "You handle the card, I recharge it"; And BOC Credit Card's activity of "unlimited credit card swiping, winning the prize and sending it to the computer". 1 refers to the "point", which is a local activity carried out by the branch headquarters and five county branches during the activity period.

II. Activity Contents

The theme of the marketing activity of BOC Metropolitan Card Issuance (province-wide) is "Happiness is about you and me"

"You get the card, I get the value". For customers who successfully applied for BOC Metropolitan Card from December 2th to March 2th, 2xx, paid the annual fee for the first year, and spent five times by swiping the card before April 3th, 2xx, Jiangsu Branch of Bank of China will recharge the mobile phone bill to the mobile phone number filled in the application form in the middle of May 2th, and exempt the annual fee for the next year. Through the feedback of card opening ceremony, customers' resistance to the annual fee of BOC Metropolitan Card will be dispelled, a large number of potential young customers in the market will be transformed into effective cardholders of BOC Metropolitan Card, the age structure of cardholders will be adjusted, and the brand image of young ethnic cards will be established.

iii. event promotion

the promotion of this event is divided into various publicity channels according to the promotion theme, and the card department of the branch is responsible for organizing all publicity work in Suzhou city. Five county branches must make use of their own publicity and marketing channels according to the schedule. The credit card department of the branch will subsidize the activity marketing expenses (gift expenses) of each branch according to the degree of activity promotion of each branch.

IV. About the activity goal

In the first quarter of p>2xx, 1, BOC Metropolitan Cards will be issued.

The main types of banks

Banks are one of the financial institutions. Banks are divided into central banks, policy banks, commercial banks, franchisees, investment banks and the World Bank, and their responsibilities are different.

Central Bank: The People's Bank of China is the central bank of China.

State-owned policy banks: including The Export-Import Bank of China, China Agricultural Development Bank and China Development Bank.

State-owned commercial banks: including China Industrial and Commercial Bank, China Agricultural Bank, China Bank, China Construction Bank, China Postal Savings Bank and Bank of Communications.

franchise institution: refers to an institution established by a commercial bank for a specific field of business of the bank, which is different from traditional branches.

investment banks: including Goldman Sachs, Morgan Stanley, Citigroup, Wells Fargo, UBS Group AG, Societe Generale, etc.

World Bank: It is used to help countries overcome poverty, and various institutions play a unique role in the mission of alleviating poverty and improving living standards.