For enterprises and merchants, how to improve conversion rates and user activity is a common pain point. In the context of increasingly expensive advertising traffic fees, how to convert free users into paying customers? How to activate dormant customers? In addition to content, community operations and simple cash subsidies, building a user points system and operating it effectively may be the best way.

Using a points operation system to manage the life cycle of customers has achieved great success in many industries such as airlines, hotels, and credit cards. Many companies and merchants have also tried to build a points system to improve conversion rates and The purpose of core indicators such as activity.

However, in the actual operation process, the operation of the points system seems to have a low input-output ratio. The main reasons are:

It requires certain IT and operational capabilities, which is difficult for small merchants. There is a certain threshold.

The points feedback rate is low, users have low awareness of points, and points become "useless".

The liquidity of points is poor, and users do not feel that points have "value (or price)" in their minds.

Based on this current situation, as a mature points marketing solution provider, Very Affordable (mini program) uses points-led operation methods to help merchants achieve user conversion and activation, and achieve a win-win situation for merchants and customers. .

If the points module is developed and put into operation in a traditional way, the merchant will need to invest at least a team of 7 people for a two-week construction period in the early stage of development. After it is launched, it will generally require 1 to 2 people to be responsible for full-time operations. This kind of development and operation method consumes a lot of resources and is inefficient for small and medium-sized businesses. However, through modular customization, it can save development costs for merchants, or even develop for free. The operation experience accumulated by Very Affordable can also provide merchants with a systematic points operation plan, including operating tools, mini-games, prize libraries, etc. Configured by merchants themselves, merchants can operate points in a low-cost manner, breaking through the IT and operational capability bottlenecks of small and medium-sized merchants.

In order to solve the problem of "useless" points, Jijieyi cooperates with Pinduoduo Mall to allow users to purchase goods at low prices by using points, and users can intuitively perceive the point price (use value). In addition, Very Affordable has also introduced a variety of points and cash methods to redeem goods, points to purchase goods for 0 yuan and other gameplay methods, guiding users to obtain more points by completing tasks and other behaviors, thereby obtaining rewarded goods or discounts.

For users, users can not only clearly perceive the benefits brought by points, but also understand that points in this system actually contain more possibilities for gameplay, rather than in The "tasteless" existence in other places stimulates users' interest in exploring points gameplay.

For cooperative merchants, the Very Affordable Points Mall mini program allows users to actively explore, which cleverly and smoothly solves the problem of mutual diversion between merchants, forming a benign and efficient cross-industry cooperation. Let merchants enjoy user resources.

Not only that, Very Affordable will also introduce a points exchange mechanism, allowing users to exchange their points with other point holders when they need certain types of points, making the points liquid. During the swap, the points swap exchange rate is reached by the parties participating in the swap through market principles of equality and voluntariness. This mechanism draws on the logic of stock trading. When traders have high demand for a certain type of points or are optimistic about a certain type of points, the price of points will rise due to demand. On the contrary, the price of points will fall. Of course, like the stock market, irrationality and other factors also affect the points trading exchange rate. This uncertainty also increases the charm of the points swap game. Users can intuitively perceive the price and redemption value of points, and users' expectations for points can also be quickly established.

By lowering the threshold for corporate points operation and innovating how to play points, the Very Affordable Mall assists companies in activating users, improves points and user operation efficiency, and allows points to play a more important role in corporate operations and users' lives.

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