sleep card will be cleaned up
sleep card will be cleaned up. Since last year, many banks, such as China Everbright Bank and China CITIC Bank, have issued notices to clean up substandard "sleep accounts" and "excess accounts" under the same customer name. "sleep card" clean-up efforts will be intensified. The clean-up of "sleep card" will be intensified. 1
From scale warfare to intensive cultivation, a rectification work for "Sleep" credit cards is being carried out.
The reporter of China Business News noticed that the Postal Savings Bank of China (hereinafter referred to as "Postal Savings Bank") has recently issued an announcement aimed at adjusting the maximum number of credit cards held by customers in the bank. Insiders pointed out that in the future, it is expected that banks may intensify their efforts to clean up "sleep card" or enhance the activity of "sleep card".
In December, 221, China Banking and Insurance Regulatory Commission issued the Notice on Further Promoting the Standardized and Healthy Development of Credit Card Business (Draft for Comment) (hereinafter referred to as the Notice), which required that banks should not directly or indirectly take the number of cards issued, the number of customers, market share or market ranking as single or main assessment indicators.
Dong Zheng, a senior expert in credit card research, said that in the era of intensive cultivation, banks are faced with a "narrow market" with increasingly subdivided preferences. Expanding customers may increase the cost of banks, which requires banks to accurately meet high-frequency and high-activity customers and enhance product returns.
Cleaning up sleep card
Recently, the Postal Savings Bank announced that in order to better protect the safety of customers' credit cards, it is planned to make the following adjustments to the number of credit cards held by the same customer from February 16, 222: the maximum number of valid credit cards held by the bank is five (including five). If the maximum number has been reached, it will be impossible to successfully apply for a new card, and customers can cancel their cards.
Postal Savings Bank is not the first bank to limit the number of credit cards held by the same customer in its own bank.
"holding too many credit cards in the same bank will not only increase the redundancy in the bank management process, but also bring potential fraud and credit risk." Li Yulin, a postdoctoral fellow at China Banking Research Institute, told the reporter that from the bank's perspective, issuing multiple credit cards or debit-credit cards to customers in pursuit of card issuance not only wastes resources, but also generates unnecessary management costs, which may also increase the computational burden for the huge bank back-office management system; Too many cards increase the possibility of being used by criminals, and the potential risk of credit card fraud increases; In addition, the possibility of credit card funds flowing to improper areas also increases.
"In the past, when banks designed credit card products, they often took a pat on the head. It is a good choice to pay attention to the fan effect and combine some hot IP co-branded cards, but not all hot spots and themes can be chased. " Dong Zheng believes that when designing products, some banks carry out "take it for granted" innovation, which sometimes does not meet the actual needs of customers, and issue theme cards to customers who do not have the time and ability to spend, so there has been extensive card issuance.
in view of some banks' blind pursuit of scale effect and market share, and the problem of excessive card issuance and repeated card issuance, which leads to disorderly competition and waste of resources, the Notice requires that the proportion of long-term sleep credit cards with no active transaction by customers for more than 18 consecutive months and zero current overdraft balance and overpayment shall not exceed 2% of the total card issuance of the institution at any time, and banks exceeding this proportion shall not issue new cards.
In answering a reporter's question, the person in charge of the relevant departments in China Banking and Insurance Regulatory Commission said that in the future, the limit standard of long-term sleep credit cards will be lowered dynamically, and the industry will be constantly urged to reduce the sleep card ratio to a lower level.
"In fact, the concept of intensive cultivation has been put forward in banks for many years." A person from the credit card center of a city commercial bank told the reporter that in the past, there were many gaps in the consumer market and weak supervision in some areas. The combination of the past economic growth model and the characteristics of the banking exhibition industry made banks pay more attention to the expansion of scale, and paid less attention to the improvement of deep mining, product business capabilities and comprehensive service capabilities. Nowadays, while consumers' demand for credit products is increasing, the demand for service level is increasing. Under the concept of extensive management, high growth is unsustainable, and the credit card industry will surely turn into a high-quality development track.
"In addition, in recent years, in order to seize the huge personal credit consumption market, banks are pursuing the scale of issuing cards. Extensive development has led to weak subsequent growth of credit card scale and declining asset quality. " Li Yulin pointed out that according to estimates, the growth rate of card issuance in use nationwide in 221 decreased by more than 2 percentage points compared with that in 217, and the total outstanding credit of credit cards overdue for half a year exceeded the level at the end of 22, which was seriously affected by the epidemic.
"From the consumer's point of view, in the absence of a long-term supervision mechanism for credit card business, repeated card issuance, excessive credit granting and other industry chaos may lead to the infringement of consumers' rights and interests, and even damage personal credit, which requires urgent supervision and rectification. According to the statistics of the Consumer Protection Bureau of China Banking and Insurance Regulatory Commission, more than 5% of the problems reflected in the complaints about banking consumption received by China Banking and Insurance Regulatory Commission and its agencies are concentrated in the credit card business. On the one hand, the increase in complaints about credit card business reflects the enhancement of consumers' personal credit awareness, on the other hand, it reflects that the development of credit card business is not standardized. " Li Yulin said.
accurately expand the "narrow crowd" market
"In the past, banks liked' big customers', and a big customer could even' eat' some banks for a year or two." The above-mentioned person from the credit card center of the city commercial bank said, "Now we must not only ensure risk management under the premise of compliance, but also meet the various financial needs raised by customers, upgrade customer experience and protect consumer rights."
Li Yelin also pointed out that at present, the banking industry generally regards the retail business as the starting point to cope with market competition and change the traditional business model, and the credit card business is an important part of it. In the next step, it will continue to strengthen the economic attributes of the service entity and pursue refined and high-quality development.
Li Yelin believes that in the next step, banks should constantly improve their business norms, reverse the development model of excessive card issuance and credit granting, and establish a scientific and long-term compliance development strategy and internal assessment system from the perspectives of banks, customers and social credit management systems; Improve the transparency of credit card interest and fees, and promote the reasonable decline of interest and fees on the basis of bridging the degree of information asymmetry; Strengthen interaction with the overall retail line of the bank to enhance the richness of consumption scenes and customer activity; Set the cooling-off period of business appropriately, prevent excessive consumption, and improve transaction health and consumer satisfaction.
A person from a bank's credit card center told the reporter that in the era of intensive cultivation, banks need to make breakthroughs in customer acquisition, customer management, and China-Taiwan construction. "In terms of customer acquisition, it is necessary to strengthen the group acquisition of young high-quality customers, high-net-worth customers and business travelers, strengthen scene acquisition and multi-channel collaboration; In customer management, it is necessary to re-engineer the process centered on customer experience, and operate customers, scenarios, data and services in a closed loop; In terms of refined management with the construction of China-Taiwan as the core, it is necessary to strengthen data-driven and scenario management, and build a digital business middle platform and a data middle platform to lay a solid foundation for further improving the degree of refined management and decision-making efficiency. "
"Nowadays, especially the preferences of young customers are becoming more and more segmented, and each segment corresponding to interest will be allocated less and less. In the future, credit card customers will face a' narrow' market." Dong Zheng said, "The expansion of the' narrow crowd' market may increase the cost of banks, but' all-inclusive' means nothing. In the narrow market, the bank's products must bring high returns, which requires ensuring the high-frequency and high-activity characteristics of customers. Clean-up of "sleep card" will be intensified. 2
Have you ever been unable to pay for something recently, and your bank card status is abnormal when transferring money? If yes, your bank card may be included in the clearance scope. On the 8th, the reporter learned that the Industrial and Commercial Bank of China announced that it would gradually implement account function adjustment for personal bank accounts such as long-term immobility. In the past, a zero account balance may be attributed to a sleep account, but this clean-up stipulates that an account balance lower than that of 1 yuan may also be included in a sleep account. Since last year, many banks, such as China Everbright Bank and China CITIC Bank, have issued notices to clean up "sleep accounts" that do not meet the standards and "excess accounts" under the same customer name.
The announcement issued by ICBC shows that as of January 1th, 222, there has been no active customer transaction for more than three consecutive years (including three years), the balance of current account is lower than that of 1 yuan, and accounts that have not signed credit card, personal loan repayment and other collection and payment agreements have been included in the scope of this investigation and clearance by ICBC.
in addition, if an individual opens more than one settlement account and holds more than four Class I personal settlement accounts under the same customer's name, and the use of multiple accounts is not justified at the ICBC business outlets, the account function will be adjusted to only accept and not pay. If the user's account is within the scope of "long-term inactive" bank account investigation and wants to continue to use it, an active account transfer transaction must be completed before January 1, 222, which is regarded as an activated account. For accounts that are not activated within the time limit, the account function will be adjusted to only accept and not pay.
The definition of "long-term immobile" personal bank account by Bank of Communications is close to that of ICBC. Personal bank accounts with no account transfer transactions for more than three consecutive years (including three years), account balance of 1 yuan (inclusive) or below, and no credit card, personal loan repayment and other collection and payment agreements have been signed, including transfer, withdrawal, consumption and online payment, will be suspended.
since last year, many banks have issued announcements to clean up sleep accounts, and Ping An Bank and Industrial Bank have also issued announcements to clean up existing accounts, including "one person with multiple accounts" and "long-term immobile accounts". Recently, Anshan Rural Commercial Bank, Haicheng Rural Commercial Bank, Xiuyan Rural Commercial Bank, Taian Rural Credit Cooperative and other financial institutions have started the work of cleaning up one person and multiple Class I households in accordance with the work arrangements of Liaoning Rural Credit Cooperatives.
if the cardholder's settlement account is restricted from trading, he can go to any branch of the bank with his valid ID card and bank card (discount) to explain the rationality, downgrade and cancel the account. It is understood that cleaning up abnormal accounts can improve the efficiency of account resources, facilitate more refined management of banks and prevent fraud risks. For individual users, it can also prevent fraud by telecommunications and ensure the safety of funds. Clean-up of "sleep card" will be intensified. 3
Recently, Industrial and Commercial Bank of China issued a notice on the investigation of individual bank accounts such as "long-term immobility" and "one person with multiple households". Bank cards have now become an essential item for people, and many people have even opened multiple bank cards in different banks. The reporter learned that in order to facilitate cardholders to check their long-term unused bank cards and cancel their accounts in time, UnionPay United Commercial Bank has launched a "one-click card search" service based on the unified banking App China Unionpay Quick Pass, which is expected to be launched in Guangzhou this year.
Banks continue to clean up sleep card
According to the circular, ICBC will continue to check personal bank accounts (debit cards and current passbook) such as "long-term immobility" and "one person with multiple accounts". Among them, the scope of investigation is personal long-term immobile bank accounts. As of January 1, 222, there has been no active customer transaction for more than three consecutive years (including three years), the balance of current account is lower than that of 1 yuan, and no credit card, personal loan repayment and other collection and payment agreements have been signed. The account function is adjusted to only accept and not pay.
It is reported that individuals have opened multiple settlement accounts, held more than four Class I personal settlement accounts under the same customer name, and failed to explain the rationality of using multiple accounts at ICBC outlets, and their account functions have also been adjusted to only accept and not pay. ICBC said that the areas with high risk of telecom fraud can adjust the scope of investigation according to the needs of "card-breaking action" and make an announcement through business outlets and other channels according to local regulatory requirements. The investigation time will be from January 11, 222, and the account function adjustment will be gradually implemented according to the above investigation scope.
in order to ensure that the account held by the customer is not affected, if the customer's account is within the scope of "long-term inactive" bank account investigation and wants to continue to use it, it should complete an account transfer transaction (including deposit and withdrawal, remittance, transfer, consumption, payment and other active account transfer transactions, excluding interest settlement, inquiry, judicial freezing, judicial deduction and other non-active account transfer transactions, the same below) before January 1, 222. For accounts that have not been activated within the time limit, ICBC will adjust their account functions to only accept and not pay according to the contents of the notice. Customers can log in to mobile banking ("Account/My Account-More-Release Restrictions") or at the smart terminals and counters in any business outlets across the country to verify that their identities are correct, and then unlock the account handling function.
In addition to ICBC, the reporter learned that Bank of China also announced at the end of December 221 that it would investigate the accounts with no transactions in the past three years (inclusive) and the balance of less than or equal to 1 yuan (RMB), and open multiple settlement accounts for the same customer, that is, four or more Class I accounts held under its name, and suspend financial services for the above accounts according to regulatory regulations.
unionpay China Unionpay Quick Pass App can "check cards with one click"
bank cards have become an important item for people, and many people even open multiple bank cards in different banks. Many cardholders have such confusion. How many bank cards have been opened under their names? In which banks are they opened?
In order to make it easier for the public to directly grasp the information of personal bank cards, China UnionPay United Commercial Bank launched a "one-click card checking" service based on the unified banking App China Unionpay Quick Pass, which supports cardholders to check the opening and use status of their bank cards in many banks, so as to facilitate cardholders to check their long-term unused bank cards and cancel them in time, and prevent personal bank cards from being used by criminals for telecommunication network fraud or cross-border gambling and other illegal and criminal activities.
since December 2th, 221, China Unionpay Quick Pass App's "one-click card search" function has been opened to users in Shanghai and Yunnan. The first batch of 14 commercial banks, including Industrial and Commercial Bank of China, Agricultural Bank, Bank of China and China Construction Bank, participated in the "one-click card checking" pilot in China Unionpay Quick Pass. With the gradual improvement and promotion of the pilot, more commercial banks will join in the follow-up.
It is reported that users can query the number of bank cards, bank names, debit and credit attributes, the first four digits and the last four digits of the card number of each commercial bank under their name through the "one-click card search" service. At present, China Unionpay Quick Pass APP's "one-click card search" service is running well. By December 29th, 221, 11, bank card inquiry reports have been successfully generated. After the application is successful, China Unionpay Quick Pass App will generate an inquiry report within 24 hours according to the feedback results of commercial banks. After the report is generated, a short message will be sent to remind users to check it. Users can check the bank cards held under their names through the query page of China Unionpay Quick Pass App.
It is reported that the "one-click card search" function is expected to be launched in Guangzhou this year.