The concept of attitude was put forward by Mr. Tang Yan, who just took over as the editor-in-chief of the website department, as the deputy editor-in-chief and was recognized by the company's top management. In Tang Yan's original words, it is: "It is only a clearer summary of Netease's long-standing adherence to the news concept of' having an attitude' to interpret and define our portal news business for the first time. Netease's news business has always been very firm on the road of practicing journalism professionalism. " I believe that people who care about Netease will also be a little impressed by this plan: one thing I need to correct the questioner is that it is not only news that has an attitude, but also non-current political content such as finance, sports and entertainment. However, compared with the comprehensive news that can attract the public's attention and participate in the agenda setting, the other three kinds of information are really not noticeable in terms of attitude. This is a fact, but it cannot be treated separately.

keso once commented on Netease's attitude strategy:

Now, this attitude has further developed into an "attitude portal", which is equivalent to announcing a complete farewell to the news supermarket model pioneered by Sina, and turning the online news from the pursuit of quantity to the grasp and intervention of social emotional context.

to be honest, this judgment is incorrect. The model pioneered by Sina is not so much a news supermarket as a way to open up a news agency that is not a party media propaganda organization such as Xinhua News Agency, but its carrier is mainly the Internet. As latecomers, Netease, Sohu and Tencent can't get away from this model. The birth of attitude is just outside the Sina model, improving the disadvantages that have been discovered and taking Netease's own identifiable model. But its essence does not mean to subvert the former. From a macro point of view, having an attitude can be related to market positioning, fighting for the right to speak, spreading values and many other aspects, but for an editor or netizen, having an attitude is characterized by more details: being committed to satisfying the public's right to know; Supervise and restrict public power; I believe in democracy, rule of law, small government, big market, free economy and so on, which have a lot to do with the propaganda institutions of the party and state, but they are promising.

conclusion: having an attitude is actually a group of young people doing an idealistic experiment.