Before opening AliExpress, you should first determine the annual cost of AliExpress, and then decide whether it is necessary to settle in! AliExpress worldwide, which could have been completely free, is gone now.
how much is the freight for AliExpress every year? Introduction to standardization
Now AliExpress is not completely free to settle in. 1) It is stipulated that enterprises can settle in, and no enterprise can't settle in, unlike Taobao, which can open its own physical store. 2) Most regions have the annual credit card fee of AliExpress.
total cost
production cost (buying a dress at the price of 2 yuan)
packaging cost (packaging, outer packaging box, clothes tag, after-sales card, packaging cost, for example, 5 yuan)
transportation cost (warehousing logistics+courier company, for example, 12 yuan, here it should be noted that the merchant said that this is not a "freight" and can not avoid mailing. But students,
for the whole process of customers buying goods, postage is unavoidable, and it is all a one-time payment, and the logistics cost of postage is also included.
Customers who can't avoid postage have to pay together with the courier fee, and if others take it out, it will be counted as a consumption. Therefore, AliExpress freight is a "hard cost")
tax (even if it is an average of 6%, it only takes up a little time at this stage, and the official website will immediately launch the mall system plan, so there is no escape, and the proceeds will reach the corporate account like Tmall Mall, that is, 3.6 yuan)
Five shooting and production expenses (businesses will attach great importance to this aspect, judging from the release of SKU parts, It's 3% less, so it's 1.8 yuan)
The variable cost in AliExpress's opening expenses mainly includes two aspects:
First, the labor cost.
The elite team who spend money to support their families to do e-commerce and support their families costs four people less, just like the outsourcing of design schemes (operation, design, online customer service, warehouse management ...).
Here we are dealing with the enterprise-run AliExpress merchants, whose employees' salaries are outsourced, social endowment insurance, and corporate office expenses are fully shared. Hangzhou, Shenzhen (Yiwu is likely to have much lower costs). Suppose that according to the above-mentioned "triple market sales", the monthly market sales of your store is 5, yuan, and the labor cost is 6%.
However, in fact, the labor cost of Tmall merchants in China can be controlled within 1%, which is very different.
second, advertising expenses.
the cost of marketing promotion is the cost of advertising and purchase flow, which is an indispensable expenditure of e-commerce. Generally speaking, the cost of marketing promotion is generally not less than 1% of total sales.
more than 2% of tmall merchants are also doing well. Based on the sales price of products in 6 yuan, the monthly market sales will reach 5, yuan, and 8,333 products must be sold in the market, with 277 products sold every day.
If the global average conversion rate of AliExpress is 2%, and the number of UVs introduced every day is 13,85, and the advertising volume accounts for 2% of the total daily traffic (UVs), then the marketing must introduce 2,77 people.
On the AliExpress platform, the key to marketing is various theme activities (such as group purchase price) of clean out treasure to train and the official website, assuming that each customer introduces one on average.
when they are added together, they are properly operated, accounting for about 2%-25% of the total sales.
According to statistics, AliExpress will reduce the threshold for businesses to open physical stores and operate in 22. If you are an individual enterprise, you are worried that the store must have time to do it.
You can choose the basic sales work plan for store management first, and then consider changing to a standardized sales work plan when the sales in the middle and late stages grow rapidly and do well.