Online merchant bank is an Internet bank controlled by Alibaba Group, which was approved by China Banking Regulatory Commission in 20 15. The online merchant bank is a legally registered financial institution with independent legal personality and business license, and its business scope includes deposits, loans, credit cards and wealth management. Therefore, the online merchant bank is a regular bank.

As an Internet bank, the business model of online merchant banks is different from that of traditional banks. Mainly through the Internet and mobile terminals to carry out business, to provide more convenient financial services.