E-commerce business plan template
1.0 Business points
This e-commerce plan aims to establish an online comprehensive trading company (Yilian mbillion.com) to engage in international Trading, operating steel, chemicals, textiles, machinery, electronics, IT products, etc., gradually replacing the functions of traditional comprehensive trading companies. In other words, use an online virtual general trading company to replace the overseas offices of a physical general trading company. First, it starts with China-Korea and China-Japan trade, where comprehensive trading companies are prevalent; and then gradually expands to China-US, China-Europe
, China-Russia and other (China-foreign) trade. The focus is first on promoting foreign trading companies, factories and their products, as a trade portal for domestic companies to obtain first-hand information on overseas markets after China joins the WTO, and then further develops into a trade portal between foreign businessmen and Chinese companies. Portal Passage
. Finally, a global interactive trade portal is realized.
2.0 Company Profile
2.1 Background/History
Currently, Yealink (mbillion.com) was launched as a personal website in Shanghai at the end of 1999 and started The establishment of an online comprehensive trading company has now basically taken shape
The prototype of China-South Korea trade. For details, please visit
Founder’s background: Hyosung Corp., one of the famous general trading companies in Korea, has accumulated a lot of progress in his career as an international trade director for more than 6 years
First-hand information from exporters (including factories), rich experience in international and domestic trade practices, and very familiar with the traditional offline (OFF
LINE) transaction process. In 1999, the transaction volume reached USD30 million.
3.0 Products/Services
The strategic goal of Yealink (mbillion.com) is to become an international trade portal that also functions as an online platform for direct sales by importers and exporters
Yes. Mbillion.com will act as an information intermediary to provide business information content services and business services to buyers and sellers. The short-term goal is to serve as an information intermediary and replace the China office with a website.
3.1 Business Model
The business model of Yealink (mbillion.com) is "B-B-B", where: the first B represents the seller (such as a foreign factory or trading company); /p>
The three Bs represent the buyer (such as a domestic enterprise or importer); the second B represents Yealink (mbillion.com), which is actually Yealink
(mbillion.com) It uses the role of information intermediary to replace traditional trade middlemen. Specifically, it uses websites to replace the huge overseas office functions of multinational companies. This allows these companies to save a lot of investment in overseas offices and subsequently With the growing influence
, it also saves a lot of marketing expenses; at the same time, for buyers, they can obtain the latest and most competitive
as quickly as possible. Quotations or information.
The profit of the website will come from:
1) Commission income after the order is completed;
2) Advertising income;
3) Paid information income;
4) Membership dues income.
Due to the high volume of commodities, commission income cannot be underestimated. Buyers and sellers realize paperless trade through this website, and the payment method adopts internationally accepted letters of credit. There are no security risks caused by the use of credit cards in online retail.
Special note: The theoretical basis for the "B-B-B" business model I propose here is from the book "Network Value" (McKinsy&
John Hagel III & Mark Singer). I think: The B-C or B-B model should be more suitable for the online marketing of oligopolistic enterprises, such as Dell's computer direct sales network. As a consumer C or the latter B, he (she) does not There is no choice
only to purchase goods through the previous B, and the online marketing at this time can be considered to be fully utilized for the seller (the first B)
The advantages of the Internet and cost savings also provide tangible benefits to consumers.
For monopolistic competition companies or industries,
consumers naturally have to shop around when purchasing goods. At this time, if the seller (factory) establishes its own direct sales online platform, in a certain process
To a certain extent, it can be said to be more convenient for consumers or buyers. There is a misunderstanding here that what buyers get through factory direct sales should be the lowest price.
But this is only one of several companies in this industry. The lowest cost price of one does not represent the lowest price or the most reasonable price in the industry! Just imagine: If the buyer obtains quotations through each seller's direct sales platform and compares them himself, the cost is obviously relatively high, and the buyer may not know all the sellers. , in other words, the results obtained at great cost are still lacking! And this lack is the reason why the "B-B-B" model exists
! In the "B-B-B" model, the middle B is the role of the information intermediary. Her function is to provide the third B (buyer) with all sellers (or most sellers), that is, the first B. Comprehensive information (such as price, quality, delivery time, etc.) and through the search and comparison function of the website
, the buyer (the third B) can immediately know which company has the lowest quotation and the best quality Which company has the fastest delivery time? By setting the weight parameters and comparing and calculating, you can get the product or service that best suits your requirements.
At the same time, the seller (the first B) can also obtain the latest needs of the target market or target customers through the information intermediary (the second B),
and face the buyer's market to the maximum extent.
In a nutshell: Yealink mbillion.com will adopt the B-B-B model to give both buyers and sellers the opportunity to obtain the most satisfactory product or product at the lowest cost and fastest speed
service, and all this is achieved through the comparison function provided by the second B.
In fact, this model can be clearly found in the real economy, the most obvious one being the functions of Japanese and Korean comprehensive trading companies.
3.2 Website positioning
A portal for international trade, replacing physical overseas branches with an online trading platform and allowing buyers and sellers to meet directly. Through
mbillion.com's powerful search function and rich buying and selling information, buyers can compare and select the prices and services of multiple sellers (factories
of the same product) and choose the most suitable one. own products with the best price-performance ratio; and sellers can also find target customers very conveniently.
Through the large amount of information mastered by mbillion.com, an information intermediary, sellers can learn about competitors’ quotations and other situations at any time. . Of course
This is achieved on the basis of full respect for the privacy rights of customers.
3.3 Benefits available to consumers
Since the purpose of Yealink mbillion.com is to establish an international trade platform for factory direct sales, the offers customers receive will be real and
p>
Full of competitiveness, buyers can avoid the aimless inquiries in the past through the round-the-clock and transparent quotation system of this site, and get the quotation
after several The situation occurs at the hands of middlemen; for sellers, they can also grasp the supply status (price/
quantity, etc.) of each factory, while reducing the cost of setting up overseas offices and saving considerable time. Marketing expenses can be used to conduct transactions with many potential customers that are impossible to contact under traditional trade marketing
methods. This enables both buyers and sellers to minimize operating costs, maintain market order, avoid information asymmetry, and improve the effectiveness and timeliness of transactions.
In view of the powerful information intermediary function of Yealink mbillion.com, coupled with the complete search comparison service function, both buyers and sellers obtain the same information
after comparing enough buying (selling) ) information based on real and useful information. Fast time, lots of information, and scientific decision-making. Intuitively speaking,
is to change the traditional international trade inquiry or offer (note: the "four" here is also quite limited) into mbillion.com
Powerful search comparison function to achieve. Since the upstream and downstream information is quite abundant, the benefits obtained by both buyers and sellers are obvious.
4.0 Market Analysis
4.1 Scale
Take South Korea’s export to China in 1999 as an example. The trade volume reached through the offices of the seven major comprehensive trading companies is approximately 2 billion US dollars, involving industries such as automobiles, home appliances, light industry, petrochemicals, textiles, machinery, electronics, etc., with fixed customers in each office At least 100 or more, the total number of customers
is about 3,000-5,000, and the number of customers with regular contact is as many as 30,000-50,000. The cost to support the operation of a major office for one year is approximately
$600,000, with annual sales of approximately $100 million.
In 1999, mainland China's total import and export volume was approximately USD360 billion. If 1% of this amount was traded online, there would be a market size of USD3.6 billion.
According to estimates by the United Nations Trade Commission, in the near future, the volume of trade concluded online will account for 10% of traditional channels.
Therefore, in the short term (within 1 year), we will be able to achieve an annual turnover of 200 million US dollars; in the medium term (about 3 years), we are expected to reach
50 -The size of the $10 billion deal.
The purpose of the Yealink mbillion.com e-commerce website is not to create a number of clicks or customer traffic, but to establish BTOBTOB’s international reputation through establishing the brand of the international trade portal
The new trade model uses brand awareness to attract buyers and sellers, and has become the only way for buyers and sellers to conduct international trade. With the establishment of the ultimate goal-a global trade network, the market size is currently incalculable.
4.2 Development
With China's accession to the WTO, the structure of a global unified market will gradually take shape, the industrial division of labor will be re-established, and the import and export volume will increase accordingly
< p>Rise. This will enable more and more domestic companies to export their products to overseas markets, and at the same time, more and more overseas products will inevitably enter the Chinese market.This will undoubtedly bring huge impetus to the development of the website. As domestic enterprises accelerate the pace of accessing the Internet, an excellent international trade portal will surely attract more and more customers to visit.
The expansion of the global unified market will make the market share of online international trade larger and larger.
4.3 Consumer Profile
Our target customers or service targets include both buyers and sellers, spread across all walks of life, and are very familiar with international trade.
In terms of information, apart from understanding a few suppliers (or demanders), there is a lack of overall understanding of the entire supplier group or potential demand group
In other words, Lack of a more comprehensive understanding.
In terms of transaction methods, both parties are familiar with international trade practices, such as L/C payment, etc.
Through the services of the website, the information asymmetry between buyers and sellers is eliminated.
4.4 Market development strategy
Entry strategy: Use the website instead of the foreign commercial office in China as the entry point (that is, use import as the starting point for entry), and the website is positioned as a letter
Information intermediaries replace the high cost of setting up offices with the low cost of website construction, and replace the decentralized single and difficult comparison of traditional channels with rich and centralized comparability of content
At the same time, we are seeking one or two comprehensive trading companies in relevant countries as partners to utilize their existing resources and save development costs.
4.4.1 Website promotion
Continuously enhance the attractiveness of the website by promoting the website to target customers, and attract more and more customers due to the price advantage
Had to retreat from the original channel and conduct transactions through mbillion.com.
4.4.2 Advertising promotion
1. Advertise widely in various professional classified industry magazines;
2. Place advertisements in traditional media;
3. Portal websites place advertisements.
4.4.3 Personal promotion
Through personnel sending supply and demand information to target customers, buyers and sellers can quickly become attracted to each other.
4.4.4 After-sales service agent
Equip specialized personnel to assist manufacturers in handling trade disputes or quality objections.
4.4.5 Alliance
Form alliances with foreign traditional comprehensive trading companies to take advantage of their existing resources and advantages.
5.0 Competition Analysis
5.1 Existing Competition
Mainly competition in traditional trade channels. Taking China-South Korea trade as an example, most transactions are conducted through general trading companies, and each general trading company has formed a monopoly.
But there are also some OFFER companies that still exist and are maintained by commission. This is the entry point or basis for mbillion.com to survive
And a large number of companies can also be integrated through the Internet Small OFFER company.
5.2 Substitutes/Services