Potential customers of CCB are those who enter CCB to handle business for the first time, or who have never done business with CCB.
Potential customers refer to people who have demand for what a company or seller sells and who have purchasing power. Ordinary users of CCB are usually customers who are using the services provided by CCB or have already handled CCB business.
Customers to be developed who have demand for a certain type of product (or service) and have the ability to purchase, there are sales cooperation opportunities between these customers and the enterprise. Through the efforts of enterprises and sales staff, potential customers can be transformed into actual customers.
Extended information
For "cost-conscious" banks, college students are potential golden customers.
It is impossible to make much profit by issuing credit cards on campus. The main purpose is to maintain customer relationships and capture the mainstream consumer groups in the future society. In addition, the risk of credit cards for college students is not as high as imagined.
Potential customers and actual customers can transform into each other under certain conditions. Here, the phenomenon of converting potential customers into actual customers is called forward conversion that is beneficial to corporate marketing, while the phenomenon of converting actual customers into potential customers is called reverse conversion that is not conducive to corporate marketing.
In fact, this points out the direction of marketing work for enterprises and salespeople, that is, to strengthen the maintenance and retention of actual customers and prevent reverse conversion; to accelerate the discovery and development of potential customers and promote forward conversion.
By doing this, companies can gain greater customer benefits. Otherwise, once reverse transformation occurs, especially the reverse transformation of large customers and the loss of large customers, the business operations will be severely damaged.
Baidu Encyclopedia-Potential Customers