The so-called e-commerce refers to the general term for a series of business activities conducted through electronic means. For more consumers, e-commerce mainly refers to commercial trade activities carried out using Internet communication means, which is what we usually call online shopping.

2 SWOT analysis

2.1 Strengths

Compared with traditional commerce, the advantages of e-commerce are mainly reflected in the following aspects: ① Low cost , high efficiency. Collecting information through the Internet can reduce the procurement steps of enterprises, reduce production costs, and reduce inventory and marketing expenses. At the same time, raw material procurement, product production, demand sales, bank exchange, cargo consignment and other links can be completed in the shortest time without staff intervention. ②Expand trading opportunities without being limited by time and space. E-commerce has shaped a truly global market, breaking through various barriers in time, space and circulation in traditional markets, and breaking through the boundaries of geographical space. Like large enterprises, small and medium-sized enterprises can grasp the market supply and demand situation in a timely manner through the Internet, and use various data to compete online together, creating more online job opportunities and profitable markets. ③Improved service quality. The biggest advantage of e-commerce is its interactivity, which enables it to provide customers with better services. Enterprises can provide detailed introductions of companies and products, picture displays, order inquiries, etc. online, so that customers can understand various information on their own. They can also communicate with customers through E-mail, QQ, MSN, FAQ, etc., and understand the market trends in a timely manner. feedback information, thereby greatly improving service quality. ④Convenient and extensive. Characteristics of e-commerce transactions around the clock. With the popularization and development of the Internet, the number of Internet users has increased rapidly, and people's understanding of e-commerce has gradually deepened. At the same time, due to the rich network information and the wide variety of online products, more and more people have joined the online shopping army. ⑤Personalized service. E-commerce can provide one-to-one transactions. Customers can customize products according to their own preferences. Merchants can also recommend products based on the customer's basic situation, and can also provide customers with personal information services. These advantages determine the important status and role of e-commerce in the development of today's society. The development of e-commerce not only drives global economic integration, but also drives the development of other industries (such as logistics), provides new employment opportunities, and the global economy development has also been profoundly affected.

2.2 Weaknesses

①Safety issues. Network security, especially payment security, is a bottleneck restricting the development of e-commerce. Ordinary people do not understand or understand computer security, electronic signature technology, and cryptography technology, and they have many concerns when shopping. In addition, issues such as the security of credit card information, data transmission security, and personal privacy all hinder the development of e-commerce. ②Conceptual constraints. Due to the constraints of traditional shopping habits and traditional thinking, many people have concerns about online shopping. People are accustomed to seeing is believing when shopping, and this habit limits the enthusiasm for online shopping. However, this cannot be done in online shopping, and coupled with personal privacy issues, it often makes people feel insecure. ③Legal disputes are difficult to resolve. At present, the domestic e-commerce legal and regulatory system is not mature, unified, standardized and perfect enough. Due to the cross-regional and cross-border characteristics of network information, once a dispute arises, it is difficult to arbitrate and resolve it. Although there are some relatively authoritative e-commerce legal systems in the world, there are still issues of Chineseization in specific applications. At present, my country's e-commerce is still in its infancy and requires industry self-discipline, local policy support, and legal constraints and regulations. ④Lack of professional talents. Although currently all domestic colleges and universities have set up e-commerce majors, there are many problems in cultivating e-commerce professionals. The training direction is not clear enough and the curriculum is similar. Students lack confidence, lack high-quality talents, lack corporate practice opportunities during their studies at school, and have poor operational abilities. As a new industry, e-commerce is restricted by the lack of professional talents, especially high-level talents, which restricts the development of e-commerce in my country. ⑤Logistics restrictions. Logistics and distribution are crucial to e-commerce, as it directly affects the final fulfillment of transactions. The current logistics and distribution system is imperfect and immature, which often affects people's enthusiasm for shopping, invisibly puts great pressure on e-commerce companies, and hinders the development of e-commerce. In addition, there are problems such as incomplete certification system, incomplete technology, and insufficient popular education and training.

2.3 Opportunities

Since the 2008 financial crisis, the purchasing power of consumers has dropped sharply, and the exports of domestic enterprises have decreased significantly. More consumers are choosing the convenient and cost-effective form of online shopping, and many companies are beginning to turn to online sales. In addition, the state has adopted a series of measures to guide the development of e-commerce and logistics to minimize the negative effects caused by the financial crisis. The opportunities this brings to the development of e-commerce are mainly reflected in the following aspects: ① Consumers’ online shopping. The global financial crisis has led to a decline in consumer purchasing power, and the low-cost advantages of online shopping have been highlighted. In the current economic environment, it has successfully attracted more consumers. ② Changes in corporate sales methods. The financial crisis has had a huge impact on traditional marketing of enterprises, especially foreign trade. The profits of traditional physical stores have decreased or even closed down, prompting companies to reconsider their sales direction to reduce losses caused by the financial crisis. E-commerce has become the only choice for these companies. ③Policy support. In order to respond to the financial crisis and reduce its harm to society, the government has introduced a series of policies to revitalize the economy, increase consumer purchasing power, and increase exports. The role of e-commerce is becoming increasingly obvious, and government support will promote the development of e-commerce.

2.4 Challenges

Although e-commerce is developing rapidly and is increasingly accepted by the public, its drawbacks are also becoming increasingly prominent. ① Due to security concerns, more and more netizens are choosing to shop online, which not only brings benefits to the market, but also gives opportunities for criminals to take advantage of. Some netizens have encountered counterfeit and shoddy goods during online shopping, and have even encountered threats from sellers because they gave negative reviews. ②Privacy issues Since online transactions require buyers to provide their real names, addresses, phone numbers and other detailed information, the protection of consumer privacy has also become a major issue faced by e-commerce. Many consumers’ personal information is stored without their knowledge. Being bought and sold. ③Talent demand issue Since e-commerce is a cross-cutting edge industry, in addition to e-commerce professional knowledge, it also requires a large number of talents in computer software, hardware, databases, logistics, economics and even management and other related disciplines, all of which need to be followed. development of the past era. ④ Policy and regulation issues: How to apply some policies in reality to the Internet is an issue that needs to be solved urgently. For example, online transaction taxes, online store registration, etc. There are still many gaps and blind spots in our country’s laws that need to be improved. The problems existing in e-commerce need to be solved well, otherwise it will definitely hinder the normal development of e-commerce.

3 Summary

The development of e-commerce requires government support, public supervision, talent cultivation, knowledge popularization and other coordination. The financial crisis has brought new opportunities to e-commerce. We must seize opportunities, respond to challenges, and make e-commerce develop faster, better, and stronger!