The perfect infrastructure of agricultural products circulation is a powerful guarantee for the efficient operation of agricultural products circulation system and determines the quality of circulation. Therefore, it is urgent to speed up the construction of rural roads and form a road network connecting residential areas, production areas and markets as soon as possible; Secondly, it is necessary to strengthen the construction of storage, cold storage, preservation, transportation and marketing facilities for fresh agricultural products such as vegetables and fruits, so as to minimize the decay and loss of fresh agricultural products during storage and transportation; Thirdly, strengthening the construction of wholesale markets for agricultural products, especially accelerating the construction of wholesale markets in major producing areas of famous and special agricultural products, can reduce farmers' information search costs and increase farmers' income; Finally, improve the construction of agricultural products inspection and testing facilities to ensure the circulation quality of agricultural products and food safety.
2. Vigorously cultivate and develop the main body of agricultural products market.
(1) Actively cultivate and develop farmers' cooperative economic organizations. Farmers' cooperative economic organization is an institutional arrangement to realize the effective connection between farmers' small production and big market, but the low degree of farmers' organization in China is not conducive to the development of modern agricultural products circulation. To this end, we must first speed up the market transformation of traditional supply and marketing cooperatives, give full play to the advantages of talents, equipment and sales networks all over the country formed in the long-term operation process, improve business vitality and market competitiveness, and promote the circulation of local agricultural products. Secondly, vigorously develop farmers' professional cooperatives. According to statistics, by the end of June of 20 1 1, there were 446,000 farmers' professional cooperatives registered in the industrial and commercial departments nationwide, and 30 million farmers joined the cooperatives, accounting for 12% of the total number of farmers in the country. Compared with the United States, German and other countries, almost all farmers have joined cooperatives, the degree of organization of farmers in China is still very low. Therefore, we must vigorously cultivate and standardize farmers' professional cooperatives to improve the organization of agricultural products circulation, enable agricultural products to be sold in batches and realize economies of scale.
(2) Accelerate the cultivation and expansion of the team of agricultural products brokers. The role of agricultural products brokers in invigorating circulation and promoting the adjustment of agricultural industrial structure cannot be underestimated. However, on the whole, the overall scale of agricultural products brokers is still small, with weak strength, low quality of employees and generally low education level. Therefore, effective measures must be taken to promote the growth of agricultural products brokers. For example, holding training courses for agricultural products brokers, strengthening legal discipline education, strengthening the training of commodity circulation theory, marketing and other knowledge, and improving the management quality and market development ability of brokers. At the same time, we should also guide farmers' brokers to take the road of alliance and improve the degree of organization.
(3) Develop and strengthen trade, industry, agriculture and integration organizations. Trade, industry, agriculture and integration organizations are generally jointly established by agricultural products processing and sales enterprises and farmers' cooperative organizations, and implement integrated management. Through the combination, we can not only ensure the reliable source of raw materials for agricultural products processing enterprises, but also ensure the stable sales of agricultural products produced by farmers, increase farmers' income and promote rural economic development. Therefore, the government should support the development of agricultural products processing and sales enterprises, especially leading enterprises, by adopting policies and measures such as credit support and fiscal and taxation support.
3. Strengthen the information construction of agricultural products market.
First of all, we should strengthen the information engineering construction of agricultural products market, speed up the establishment of authoritative, fast, accurate and efficient agricultural and sideline products information network, establish and improve the information collection and release system, and release the supply and demand information and price information of agricultural products to the society through newspapers, radio and television, the Internet and other media every day. Secondly, information intermediary organizations should be established to analyze and forecast the short-,medium-and long-term market information of agricultural and sideline products, and timely release accurate and practical information to farmers for guidance. Thirdly, develop modern trading methods such as e-commerce of agricultural products, constantly expand online sales of agricultural products, actively promote large farmers and farmers' professional cooperative organizations to make full use of the network, publish their own supply information of agricultural and sideline products online, and seek consumers or distributors to contact sales contracts, so as to broaden the sales channels of agricultural products, save circulation costs, explore new ways of agricultural products circulation such as credit transactions, entrust transactions and telephone transactions, and gradually promote the transformation of agricultural products market from spot transactions to long-term transactions, and reduce transaction costs.
4. Improve the agricultural product market system.
To improve China's agricultural product market system, it is necessary to continuously cultivate and develop a "trinity" agricultural product market system including primary agricultural product market, advanced wholesale market and advanced futures market, and form a market network with complete structure and complementary functions based on primary agricultural product market, with wholesale market as the center and futures market as the direction.
(1) Continue to develop various forms of farmers' markets. The farmer's market is in a basic position in the agricultural product market system. At present, it is necessary to speed up the standardization construction and transformation of county and township farmers' markets, improve trading facilities and improve trading environment.
(2) Build a fully functional wholesale market for agricultural products. Wholesale market is the main distribution center of agricultural products circulation, the center of forming and guiding market prices, and must be the focus of market system construction. Therefore, first, according to the specialized division of labor and regional layout of agricultural production, establish and constantly improve various agricultural products wholesale markets, and pay attention to improving their market influence and radiation; Second, improve the management level of agricultural products wholesale market, and steadily promote the enterprise management and group development of the market; Third, improve the international competitiveness of agricultural products wholesale markets, actively carry out foreign trade relying on large-scale agricultural products wholesale markets, and push more excellent agricultural and sideline products to the international market. Shandong Shouguang Vegetable Wholesale Market was founded in 1984, and now covers an area of 600 mu with a total investment of 200 million yuan. The annual vegetable trade was/kloc-0.5 billion kg, with a turnover of 2.8 billion yuan. Perfect market facilities, complete supporting institutions, wide radiation range and strong driving ability. Its information system is networked with more than 20 cities across the country. More than 20 varieties of vegetables 120 are listed all the year round, which spread to more than 20 provinces, municipalities and autonomous regions in China and exported to Japan, South Korea, Russia and other countries and regions 10. It is the largest vegetable distribution center in China.
(3) Accelerate the development of agricultural futures market. Futures trading has two functions: price discovery and avoiding the risk of price fluctuation. In recent years, China's soybean, wheat, mung bean, corn, cotton and other agricultural futures varieties have played a good economic function. In the future, we should gradually introduce new trading varieties and give full play to the positive role of the futures market in guiding production and avoiding risks.
5. Accelerate the development of "agricultural supermarket docking" circulation mode.
"Agricultural supermarket docking" refers to the circulation mode in which farmers sign intentional agreements with merchants, and farmers directly supply agricultural products to supermarkets. The advantage of "connecting agriculture with supermarkets" is that fresh and high-quality agricultural products are directly supplied to supermarkets from the fields. With the help of supermarket outlets and developed distribution systems, agricultural products enter thousands of households at the fastest speed. This circulation mode constructs an integrated chain of production and marketing under the condition of market economy, which can minimize the circulation of agricultural products, reduce transaction costs, maximize the freshness of agricultural products, and achieve a win-win situation for merchants, farmers and consumers. In China, with the rapid development of large supermarket chains and farmers' professional cooperatives, some areas have already possessed the basic conditions for developing the circulation mode of "connecting agriculture with supermarkets".
6. Strengthen and improve the macro-control of agricultural products circulation.
The development of agricultural products circulation can not be separated from the government's public service and macro-control. The public services and macro-control provided by the government for the circulation of agricultural products mainly include: First, strengthening the legal system. On the basis of in-depth investigation and study, we should gradually establish and improve the laws and regulations on the circulation of agricultural products, and adjust and standardize the economic behavior of each subject in the circulation. The government should use legal means to supervise the circulation system of agricultural products, provide a good legal environment for the development of agricultural products circulation, and achieve the purpose of promoting the circulation of agricultural products and the development of rural economy. The second is to strengthen the quality supervision of agricultural products. It is necessary to speed up the establishment and improvement of the quality and safety standard system and inspection and testing system for agricultural products. The third is to establish and improve the supervision system of agricultural products circulation, especially to establish a market operation monitoring system and an important agricultural product reserve system to ensure the smooth operation of agricultural products circulation.