At present, there is not a professional, authoritative and unanimously recognized brand value evaluation institution in China. Generally, the so-called brand value evaluation is jointly evaluated by major media and research groups in various industries, and the evaluation standards and scope are very small. If your company wants to do brand value evaluation, it is recommended to find research institutions in related industries or related brand consulting companies. Of course, it is best to hire an internationally renowned brand value assessment agency.

Interbrand, brand finance, future brand, Young & ampRubicam and World Brand Lab (WBL) are five international brand value evaluation institutions.

1. "World Brand Lab" is an authoritative brand evaluation institution and an international brand value research institution that pursues the principle of "independence and fairness", which has set off one storm after another to establish brand awareness in China business circles. The World Brand Lab, chaired by Professor robert mundell, the winner of the 1999 Nobel Prize in Economics and the "father of the euro", is currently considered as one of the three major brand value evaluation institutions in the world. In 2004 and 2005, the list of "Top 500 Most Valuable Brands in China" and "Top 500 Brands in the World" was successfully released twice.

2. The Wall Street Telegraph was founded by Dr. robert mundell, the "father of the euro", a professor at Columbia University in the United States and the winner of the 1999 Nobel Prize in Economics, and served as its chairman. Wall Street Telecom is the world's leading data analysis, financial news and commercial media company. Headquartered in new york, it has branches or offices in Hongkong, Beijing, Shanghai and Shenzhen, and is committed to becoming the most authoritative and respected financial multimedia group. At present, there are 30 channels on Wall Street Telecom, including stocks, futures, bonds, foreign exchange, real estate, blogs, insurance, wealth management and automobiles, covering all aspects of business and finance. It also publishes seven kinds of financial electronic newspapers, such as Journal, Finance, Life, Business, Stanford, Management, Washington (Current Affairs) and Capitalist (People), and produces Wall Street TV. It has information products such as wall street trading (financial games), wall street supermarket (e-commerce), China investors (stock market review), wall street communication (information platform) and wall street blog (blog hosting).

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