1. Observe the shoe labels. There are differences between the fake shoe labels and the genuine ones. For example, Nike, the hot stamping labels on genuine Nike shoes are soft and hollow, and can be pulled up in the middle. The computer inkjet code is clear and powerful, with hot-pressure bonding all around, while the fake shoes are fully ironed and blurry.

2. Anti-counterfeiting codes on shoe tags: Generally speaking, well-known brands of shoes have anti-counterfeiting codes, which are just like a person’s ID card and are unique. Just go to the official website to check.

3. Look at the soles: Take sports shoes as an example. The soles of real shoes are soft and elastic and will spring back to their original shape after being bent by hand on both sides. The soles of fake shoes are mostly hard.

4. Smell: The shoe glue of genuine shoes is the company's special glue. Genuine new shoes will have a light sandalwood scent. And fake shoes will smell very pungent.

5. Check the store: Generally, if you want to buy authentic products, you can go to a specialty store. The authentic stores have a wide range of products, including shoes, clothing, and accessories. They are all products of the same brand, and the products are updated quickly. . Nowadays, many brands adopt a futures system, and each season's products must be booked in advance, and there are tasks for ordering, including shoes, clothing, and accessories. Fake stores usually only have shoes, or they have shoes of various brands.

6. Look at the shoe type: The markings on genuine shoes are very dark and clear, while the markings on imitations are light in color and the writing is blurry. The flow lines of the authentic products at the counter are very good, and there will be no situation where one stitch is long or the other is short. However, the shoe shape of the imitation shoes is uneven, the upper is uneven, especially the shoe opening is very wide.

Extended information:

Shoe quality inspection

1. Upper (upper): The upper is one of the main components of the shoe. For smooth shoes, it depends on whether they are soft and plump. After pressing the upper with your hands, whether there is looseness. A good upper should be plump and soft, feel comfortable, have a uniform luster, and have no looseness. For the uppers of suede leather shoes, attention should be paid to check whether the pile is short and even, and the color tone should also be consistent. The lining is part of the shoe upper, which is used to reinforce the shoe upper, prevent the upper from stretching and deforming, and improve the feel of the foot. Therefore, good shoe lining materials (such as real leather shoe linings) should have good touch, breathability and moisture removal, and be difficult to discolor. In terms of sewing, there should be no wrinkles or fat edges in the shoes.

2. Insole: Usually men's shoes use the rear half of the insole or the heel pad. Women's shoes use full padding that covers the insole. The insole has the function of keeping the insole clean and covering the unevenness of the insole to improve the feel of the foot. Therefore, the insole should have good moisture absorption and drainage properties. In terms of workmanship, the insole should be flat and adhered to the insole without any hanging wrinkles.

3. Outsole: From the appearance point of view, the joint state around the outsole should be tightly bonded without gaps, and the bottom surface should be flat.

4． Heel: Whether it is a low heel or a high heel, the first thing to check is whether it fits naturally and flush with the shoe. For women's shoes with semi-heels and above. The following two points are more important: First, the heel should be firmly installed on the insole. Swinging back and forth and left and right should not sway; secondly, the palm surface should not be smaller than the bottom surface of the heel.

5. Insole: On the one hand, looking at the material of the insole, it is best to be genuine leather. On the other hand, you should press your waist firmly with your hands, which is equivalent to the instep when wearing shoes, so that it does not move at all. Under the action of this force, if the edge of the shoe is deformed, it indicates that there is a problem with the quality of the shoe.

6． Stability: Place the shoes on a flat surface and the shoes should stop immediately. Such shoes have good stability, which is also one of the basic conditions for high-quality shoes.

Reference: Baidu Encyclopedia - Shoe Quality Testing