(2)MAU: monthly active users.
(3) ARPU: (Average Revenue User) is the average income of each user, which is used to measure the business income of telecom operators and Internet companies.
(4)KPI: Key performance indicator method, which is one of the methods of enterprise performance evaluation, is characterized by selecting evaluation indicators around key performance areas.
(5)MOU: Average monthly call time per household (usage per minute)
(6) OTT: the abbreviation of "over the top" refers to providing various application services to users through the Internet. This application is different from the communication services provided by current operators. It only uses the operator's network, and the service is provided by a third party other than the operator. At present, typical OTT services include Internet TV service and Apple App Store.
(7)CPC: the most common form of advertising on the Internet. It is the abbreviation of the English word CostPerClick, which means pay-per-click advertising.
(8)CPM:CostPerMille, or CostperthousandCostPerimpressions, in the process of advertising, how much advertising cost does everyone who hears or sees an advertisement share?
(9) CPA: costeraction, that is, advertising is charged according to the actual effect of the advertisement, that is, it is charged according to the valid questionnaire or order replied, and the advertising amount is not limited. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees according to the clicks after the network users click on the banner advertisements and link to the advertisers' web pages.
(10) Cardiopulmonary Resuscitation: CostPerResponse, charged according to each reply of the viewer. This kind of advertising billing fully embodies the characteristics of online advertising, such as "timely response, direct interaction and accurate record". But this advertising model obviously belongs to auxiliary sales. For those brands that meet half of the advertising requirements as long as their names are actually displayed, probably all websites will refuse, because the chances of getting advertising fees are even more slim than CPC.
( 1 1)CPP:CostPerPurchase。 In order to avoid the risk of advertising costs, advertisers only pay advertising space fees according to the sales volume after online users click on banner advertisements and conduct online transactions. Regardless of CPA or CPP, advertisers require target consumers to "click" and even further form a payment after purchase; CPM only needs "witness" (or "exposure" and "impression") to generate advertising payment.
(12)PFP: performance pay.
(13) IP: the abbreviation of "intellectual property", that is, intellectual property.
(14)ACG: the abbreviation of animation, comics and games in English, which is the general name of animation, comics and games. ACG culture originated in Japan and spread through the Internet and other means. It is a common subculture word in China society (this word is not used in Japan and is not popular in English-speaking countries).
(15) kol: key opinion leaders (kol) are basically people who have the right to speak in Weibo. That is what we often call Weibo Red Star. These people may be very professional or experienced in certain industries, so their words can usually convince his fans. Because of this, KOL's influence is indispensable in the marketing process of Weibo. So what kind of KOL should Guan Wei interact with, how to influence KOL, let them interact with Guan Wei, and even have the impulse to talk about you.
(16) SEO: (search engine optimization) Chinese translation is search engine optimization. Seo optimization is a way to improve the natural ranking of websites in related search engines by using the search rules of search engines. The purpose of SEO is to provide ecological self-marketing solutions for websites, so that websites can occupy the leading position in the industry and gain brand benefits.
(17)RISC: The English full name is Receding StructureSetComputer, and Chinese is a reduced instruction set computer. It is characterized in that all instructions have the same format and instruction cycle, and pipeline technology is adopted.
(18) VR: Virtual Reality (VR for short) was put forward by JaronLanier, the founder of American VPL Company, in the early 1980s. Its specific connotation is: the technology of providing immersion in computer-generated interactive three-dimensional environment by comprehensively utilizing computer graphics system and various interface devices such as reality and control. Among them, the computer-generated interactive three-dimensional environment becomes a VirtualEnvironment, namely virtual environment (ve), and the carrier of virtual reality technology is a virtual reality simulation platform, namely VirtualRealityPlatform (VRP).
(19)SOHO: Small office, home office, mostly refers to those professional freelancers: freelance writers, graphic designers, handicraft designers, artists, music creators, product salesmen, advertisements, fashion design, business agents, futures, websites and so on.
(20)UGC: an internet term called UserGeneratedContent, which means user-generated content. The concept of UGC originated from the Internet field, that is, users display their original content through the Internet platform or provide it to other users. UGC is accompanied by the rise of the concept of personalized Web2.0.
(2 1) UED: (user experience design) user experience design. UED means user experience design, which is the abbreviation of English user experience design. Generally speaking, all we do is present the page to you.
(22)LBS: Location-based service is a value-added service that obtains the location information (geographical coordinates or geodetic coordinates) of mobile terminal users through the radio communication network (such as GSM network and CDMA network) or external positioning mode (such as GPS) of telecom mobile operators, and provides corresponding services for users with the support of the GeographicInformationSystem (GIS) platform.
(23) SNS: social networking services, that is, social networking services, refers to the relationship network between individuals. This website based on the idea of social network relationship system is the social networking site (SNS website). Nowadays, many WEB2.0 websites belong to SNS websites, such as online chat (IM), making friends, video sharing, blogs, podcasts, online communities, music enjoyment and so on. The theoretical basis of social networking sites comes from SixDegreesofSeparation and 150 rule. In addition, not only some websites of large companies have started some SNS applications, but also some vertical industry websites have begun to try SNS. At present, facebook and myspac are well-known abroad, and SNS in China are domestic, campus, Xin Kai, 5 1 and so on.
(24)TMT: digital new media, or TMT (technology, media, telecommunications) industry. TMT is the first prefix of three English abbreviations: telecommunications, media and science and technology. When they merge together, it is actually the background of future fusion trend of telecommunication and media technology (Internet), including information technology, that is, TMT industry.
(25) Spam: Spam advertising information is everywhere on the Internet. Spam on search engines is often called cheating. Spam in search engine marketing is specifically aimed at information that deceives search engines. Search engine spam technology is to use unethical skills to improve their ranking in search engines. Dishonest webmasters cheat search engines in this way and get a higher ranking.
(26) PV: (number of views), that is, the number of views or clicks; It is usually the main index to measure a network news channel or website or even a network news;
(27)uv:(uniquevisitor) refers to the number of people who visit a site or click on different IP addresses of a news item. In the same day, uv only records visitors with independent IP who enter the website for the first time, and the number of visits to the website again in the same day is not counted.
(28)Adsens:GoogleAdSense is a quick and simple way to get income, which is suitable for website publishers of all sizes. It can display highly relevant Google ads on the content page of the website, and these ads will not be exaggerated and eye-catching.
(29) MatthewEffect: (Matthew effect) refers to the phenomenon that the stronger the strong, the weaker the weak, the better, the worse the worse, the more the more, the less the less, which is widely used in social psychology, education, finance, science and many other fields.
(30) Herd effect: It means that people are often influenced by the majority, thus following the thoughts or behaviors of the public, also known as "herd effect". People will follow what the public agrees with, deny their own views by default, and will not subjectively think about the meaning of events. Herd effect is the basis of appealing to popular fallacy.
(3 1) Hawthorne effect: refers to the tendency of individuals to change their behavior when they realize that they are being observed by others.
(32) viralmarketing: originated from the English word viral marketing. Commonly used in website promotion, brand promotion, etc. Based on the principle of word-of-mouth communication among users, this kind of word-of-mouth communication is more convenient and can spread on the network like a virus, so virus marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing means.
(33) Stockholm syndrome: refers to a complex in which the victim of a crime has feelings for the offender and even helps the offender in turn. This kind of emotion leads the victim to have a good impression, rely on and even help the offender. Hostages will feel psychologically dependent on their hijackers. Their life and death are in the hands of the hijackers, and they are grateful to the hijackers for keeping them alive. They are predestined friends with the hijackers, and regard the future of the hijackers as their own future and the safety of the hijackers as their own safety. So they adopted the attitude of "we are against them" and regarded the rescuer as the enemy.
(34) The Long Tail Theory: A new theory emerging in the Internet age. Due to the factors of cost and efficiency, when the places and channels for the storage and circulation of commodities are wide enough, the production cost of commodities drops sharply to the point where individuals can produce, and the sales cost of commodities drops sharply. Almost any product that seemed to have extremely low demand before will be bought as long as it is sold. These products with low demand and sales volume occupy the same market share, which can be comparable to or even greater than mainstream products.