The so-called market operation is closely related to market operation, which means how to manage the market, how to create market benefits to the maximum extent, and how to strengthen brand power and word-of-mouth effect through market operation. Then all this comes down to market management strategy and market management concept, which are completely combined. What kind of ideas you will have, then what kind of market management strategy you will formulate.
Similarly, there is marketing. Marketing is an organizational function, and it is also a series of processes to create, spread and deliver customer value and manage customer relationship for the benefit of the organization itself and its stakeholders.
Extended data:
Business models fall into two categories:
1, operating business model.
Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents.
Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy.
Profit model design (income source, income distribution): where does the enterprise get its income, what kinds of income forms are there, in what form and proportion are these incomes distributed in the industrial chain, and whether the enterprise has the right to speak on this distribution.
2. Strategic business model.
The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation.
Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products?
Baidu Encyclopedia-Operation Mode