Because the marketing is very beautiful but the strength is not good enough.
Mary Kay adopts a direct sales business model, which means it does not need to go to counters. Many people have used Mary Kay. It is a cosmetics brand created by Ms. Mary Kay. From skin care products to cosmetics, she has been exploring women’s pursuit of beauty.
It solves women's skin problems in all aspects, but it seems that they have never seen a Mary Kay counter. Many people are curious whether Mary Kay is fake.
Where personnel conduct publicity and sales is very important. Mary Kay is such a unique cosmetics company. It uses direct sales to avoid many problems of over-the-counter sales. In addition, going to a counter requires space fees, employee wages, decoration, and finding distributors.
Sellers, etc., a series of problems, so Mary Kay has not been in the counter because it can save a lot of costs.
Company Profile: Mary Kay advocates the corporate mission of enriching women's lives, as well as the values ??of balance, optimism, positivity, and charity. Mary Kay fully supports three major areas: women's entrepreneurship, student assistance, and consumer education, and has created the Mary Kay Women's Entrepreneurship Fund.
Chunlei Primary School and Chunlei Girls' Class, All-China Women's Federation Mary Kay Safe Family·Mei Hao Home Charity Service Hotline, Mary Kay Scholarships and Popular Consumer Education and other public welfare projects.
Liu Chuang’s 1. Liu Chuang: Professor of the School of Liberal Arts of Hunan University of Technology