"West Lake on Sword" is an activity marketing for Alibaba Group to enhance its brand image. In order to expand the appeal, Ma Yun invited Jin Yong to sit in the West Lake on Sword. Using Jin Yong, Ma Yun earned enough eyeballs and shots, which not only established Ma Yun's influence in the IT industry, but also greatly expanded the brand effect of Alibaba.
2006 54 38+0:6 minutes Softbank invested 20 million dollars.
Ma Yun received an investment of $20 million from Sun Zhengyi in 6 minutes, which was the most concession in Sun Zhengyi's investment experience! Ma Yun described his meeting with Masayoshi Son as love at first sight. He said that he looks smart, but he is not smart, while Masayoshi Son looks smart, but he is really smart. Masayoshi son don't talk at ordinary times, a talk will knock you down.
2003: Alibaba's reverse culture
Alibaba's culture has unique external manifestations: handstand culture and martial arts culture. The world in the eyes of the handstand is different from the world in the eyes of the standing person, which enables Taobao to find differentiated strategies to win the competition. Martial arts culture and flower name culture make this company a fun company in the eyes of the media and the public.
2004: Ma Yun ten years ago.
From 2003 to 2006, Taobao, like a dark horse, occupied 70% market share of C2C in China, leaving China in Yi Bei far behind. Ma Yun said that he is not interested in robbing private enterprises of their jobs, but he is interested in killing large enterprises that have no sense of crisis. This battle of victory for the weak has done the best marketing for Taobao.
2006: Worked as a Win judge in China and became a famous entrepreneur.
"Win in China" program, Ma Yun served as one of the three judges who entered the top 36 12. It takes six hours to record programs every day, ten days a day. In the next three seasons and two and a half years, when he was needed, he never came late or left early, and he never went out to answer the phone because of the company's business and delayed filming.
2009: Caring for public welfare, values supporting sense of responsibility.
In 2009, Ma Yun led a group of volunteers to Qingchuan for the sixteenth time. In the face of disasters, Ali not only has the ability to carry out public welfare activities, but also has the patience shown by continuous support. Even after two years, various aid teams have been evacuated from the disaster area, and Ali's team is still working well. They are fulfilling their social responsibilities and enterprises, and they enjoy everything here.
20 10: the rivers and lakes are ups and downs, and the overall situation is no longer obvious.
20 10, the 6th West Lake Sword Talk was still crowded with participants including Schwarzenegger and Liu Chuanzhi, but none of the domestic Internet entrepreneurs attended. This last West Lake Sword Theory shows that Alibaba has really become the top sect in the Jianghu. It seems that the recognition of the Internet world is no longer needed.
20 13: godfather of entrepreneurship, simple comments hit the nail on the head
20 13 "Win in China Blue Sky and Clear Water" is a reality show in which twelve star entrepreneurs participated in winning tens of millions of public welfare funds. As the judges of the finals, Ma Yun and Liu Chuanzhi discussed the relationship between artists and entrepreneurs, and whether businessmen should put interests first, which made people laugh and amaze!
2013 may 10: the extraordinary road to the tenth anniversary of Taobao is normal.
20 13 in may, Ali laid out logistics and gave birth to a rookie, but he was stillborn. In June, Yu 'ebao went online. In the same year, Ma Yun resigned as CEO of Alibaba Group. At the party, he said emotionally, "The way to solve our problems is to trust young people. I won't go back to Alibaba as CEO because you will do better. "
201311.11:Double Eleven was held, and the climax kept breaking records.
On 20 13, Ali invited many entrepreneurs and media people to witness the grand occasion of "Double Eleven". It took only 55 seconds for people to witness Taobao's "Double Eleven" transaction volume breaking through 1 100 million. It took 6 minutes and 7 seconds to reach 654.38+0 billion; 5 billion took 38 minutes; At 5: 49 in the morning, Ali's transaction volume on that day exceeded 654.38+0 billion; 11.11,with a total daily turnover of 35.01.90 billion.
Ma Yun in Wang Lifen's eyes: The sales of "Double Eleven" broke 35 billion.
20 13, when the total transaction volume of Ali's "Double Eleven" exceeded 30 billion, all the lights in Xixi Park were on and the park was cheered. At this time, Ma Yun went to the window and photographed the joyful scene in the park amid cheers. At this moment, Wang Lifen smiled and photographed Ma Yun.
Such Ma Yun: The Internet is the Jianghu, and self-confidence comes from self-confidence.
What is the legendary swordsman? "Laugh", with vision and mind, you can laugh; "Pride", only with pride can we be proud, and the network is the Jianghu. I haven't practiced anything well these years, but I have a thick skin. I'm practicing the outer layer of skin, and I breathe in it.
This kind of Ma Yun: bow your head gently, look up and see the rivers and lakes.
For the company, if only one person can represent the company and let him accept all the praise and blame, then this person can only be Ma Yun. This is the fate of the founder and the responsibility of the founder. For public opinion, enterprises can only speak with one voice. Too much noise will only blur the image of this company.
This kind of Ma Yun: A teenager becomes the richest man. Don't forget that your initiative is successful.
Once a fighting teenager, he has now become the richest man in China, and Ma Yun is still the richest man in Don't Forget Your Initiative. He taught us to look at ourselves with appreciation, because this society is always full of changes and miracles. If you still smile after 30 years, this is success.