Marketing is one of the most important aspects.

You can check the identity of any player and know the situation on the field first. The werewolf killer app is undoubtedly the first "prophet" to seize the market, but everyone is scrambling to jump, and who can stay until the end is still unknown.

Social games, video socializing, these recently hot keywords all come from the popularity of werewolf killer tours. Some people even say that werewolf killing is the first investment outlet in 217. The "Wolf Man Killing" mobile game won millions of A rounds of financing from Qingsong, and the next round was finalized two weeks later. The first round of financing for "Wolf Man Killing Every Day" is about to be completed. About them, young teams started businesses and then made inspirational stories about hundreds of thousands of games every day for two months.

At present, dozens of similar games such as "Wolf Man Kill online" and "Hand Wolf" have sprung up in the market, and even some people have developed small programs such as "Wolf Man Kill Card" on WeChat, which have simple functions and poor design, and even have thousands of visits every day.

if the popularity of these mobile games before was all due to accidentally entering a blue ocean market and relying on word-of-mouth "naked play" to enter the market, then now, the industry has entered the 2. era, and the tug-of-war between platforms has begun.

It's as fierce as when the prophets run for the police. They all want to win the "support votes" of the most people in the market.

their first strategy is to bind the game live broadcast platform and the game anchor. Among them, "Wolf Man Killing" and "Wolf Man Killing Every Day" are the fastest. They cooperate with live broadcast platforms such as Betta, Huya and Panda TV, and set up live broadcast areas on the platforms, openly recruit anchors, make homemade programs, and delimit their spheres of influence in various ways.

This market has been opened. Changing users through marketing promotion may be the quickest way.

"Killing the Wolf Man Every Day" is bound to JY, and according to the exclusive information obtained by Entertainment Capital, JY has become one of the shareholders of this company. Therefore, in the daily live broadcast of JYClub and JY, the logo killed by the werewolf every day can be seen everywhere in the park, and the live broadcast area of JY is also opened in the app of the werewolf killing every day.

"Hand Wolf" recently signed a contract with the "National Service First Last Words" anchor Prisoner Contemporary Spokesman, but it doesn't operate much except taking publicity photos, which is a bit overqualified.

Lyingman returned in the sixth season. This time, the mobile game "Wolf Man Killing" became a partner. Although there were high-profile anchors such as Finger, Peach and Bi Youxia, the audience of the first program was only 85,25, which was far from the title of "Wolf Man Killing Every Day" and Panda TV's panda kill. However, for "werewolf killing", this may be the only choice to compete with the former.

in addition to binding the big anchor and header content, game makers are also incubating their own anchor resources, and they all set up live broadcast zones on platforms such as Huya and Betta. In addition, the "anchor recruitment campaign" was also launched to openly look for anchors who can play werewolf killing and have a strong sense of variety. Those who are among the best can not only get bonuses ranging from 5-2, yuan and many game props, but also have the opportunity to become "contracted anchors" of game companies.

With the "contracted anchor", game makers have a fixed content output on the live broadcast platform. With KOL and fans, they can also be diverted to the game, and the logical chain is established. There may even be a business of developing artists' brokers in the future.

"Who is the Wolf King" launched by "Killing the Wolf Man Every Day" and Huya, and "Killing the Wolf Man with Fish Music" launched by Betta have created another kind of content export for these anchors and their own products. It is understood that most of the anchors participating in these programs are also celebrities who have dozens of fans on Weibo, and the influence of the game is expected to expand to more new users.

On March 14th, "Killing the Wolf Man Every Day" was launched on Android, which has been waiting for many fans for more than two months. Unfortunately, there are still various problems in the game, such as rye and unsuitable models, which have caused fans to make a new game. This phenomenon is also very interesting, indicating that even though there are dozens of games in the market, the needs of users have not been fully met.

but in the final analysis, the fight for resources, channels, and user experience, in the end, is still the flow and user volume.

It's interesting that Zhihu user "ren king", who calls himself "Angel of Qingsong Fund /VC", mentioned when answering the reason for investing in the "Wolf Man Killing" mobile game:

"For investors, they can invest in games even if they don't know how to play them. We look at the data. Why do we invest in werewolf killing? Because the data of werewolf killing is just like Yingke of that year. So even though Qingsong doesn't know games and socialize, when we looked up and saw this data, we gave the offer on the same day and completed the payment within three days. "

this is the logic of investors' market. Think about it, investors are quite like the "witch card" in the werewolf killing. For a small team like the mobile game "Werewolf Killing", getting financing is equivalent to getting the "antidote" in the hands of witches, and they can remain in the arena of the market safely. The "rejection" by investors is likely to be eating a bottle of "poison" and missing the next round.

In this "game", there may not be only one "prophet" left in the end, but there are obviously not many opportunities left for all players, because it does not provide much room for developers to make differentiation just in terms of game mode.