1. Importance and values: consider the importance and values of the family trust fund, as well as the core principles and goals of the family. You can choose names related to family values to highlight the mission and goals of the foundation.

2. Surname: Consider using surnames or family names as part of the fund. Such naming can pass on the blood of the family and the continuation of tradition.

3. Uniqueness: Choose a unique and attractive name to ensure that the fund stands out among many trust funds. Such a name helps to shape the unique personality and identity of the fund.

4. Long-term: Choose a name that can stand the test of time. A lasting name can maintain the continuity of the development and inheritance of family trust funds.

In addition, whether it is necessary to strengthen the name of the entrusting company depends on the specific situation and your preferences. Some family trust funds choose to combine the name of the trustee company with the name of the fund to emphasize the management entity of the trust. This practice helps to clarify the difference between the entrusted company and other management companies. However, this is not necessary. You can choose to use only the name of the family trust fund.

Most importantly, choosing a suitable name needs to consider your family's values, goals and personal preferences to ensure that it can represent and reflect the core characteristics of your family trust fund.