Not very hard. Baiguoyuan, the full name of Shenzhen Baiguoyuan Industrial Development Co., Ltd., was established in 2001. Since its establishment, Pagoda has become a leading brand in the fruit sales industry.

Pagoda is China’s first fruit chain store. The company was founded in 1997 and officially incorporated in 2001. The first store opened in Shenzhen in 2002. Just five years later, in July 2007, the number of Pagoda stores nationwide exceeded one hundred. In 2015, the number of Pagoda stores exceeded 1,000. In the same year, Pagoda strategically integrated Guoduomei. A year later, Pagoda carried out strategic integration again and acquired Yimixian. Currently, Pagoda's annual revenue has exceeded 10 billion yuan and it has more than 4,000 stores across the country.

Since many fruit categories do not yet have product brands, reliable channel brands are currently very important. This is what Pagoda does. Pagoda prepares the last mile of agricultural products from field to table kitchen, which traditional agricultural companies do not pay special attention to. Secondly, only a few companies are truly capable of operating the entire industry chain. Therefore, traditional enterprises should also learn from Pagoda, especially how to build a brand and how to deal with consumers. Whether it is fruit or fresh food, Pagoda's goal is always to enable Chinese people to eat safe and nutritious food. For the entire fresh fruit sector, Pagoda has created a fund for the industry. The way to run a fruit store is: don’t expand blindly. Without major changes in the purchase channels and quantity of goods, operating costs and scale will be restricted. If you want to open a fruit shop by yourself, you need to understand the site selection, decoration, and purchase of some preparation hardware required for the fruit shop before opening.

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