Method 1: Full name combination method

This is by far the most common and practical LOGO design method, representing LOGOs such as Taobao and Tmall. The advantage of designing a corporate LOGO directly with the brand name is that after the LOGO is released, it can directly enhance consumers' awareness of the brand and allow consumers to quickly remember your LOGO and brand. At the same time, using the brand name to directly create a LOGO can also avoid many troubles such as duplication and infringement.

Method 2: Element replacement method

This kind of LOGO design is very common in traditional brands. Modern businesses and companies are not good at replacing elements. When they designed their logo, they replaced their brand with another different element so that their brand could be associated with this element. Through the combination of symbolic element graphics and name fonts, this design feels tough and dynamic, more suitable for male brands.

Method 3: Cultural integration method

This LOGO design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies, cultural companies, etc. This kind of LOGO has rich personality and humanistic characteristics, and has a good effect on improving the brand tone.

Method 4: Symbolic expression

This LOGO design method mainly uses media techniques that have a certain connection with the expression content, such as graphics, elements or colors. The creativity of communication media expresses abstract connotations in a concrete way. A common LOGO is Unilever, with a U filled with various symbolic things. However, designing a LOGO in this way requires understanding, classifying, summarizing and summarizing the meaning behind the brand. Only in this way can representative symbolic elements be extracted and a LOGO designed.

Method 5: Color matching method

This LOGO design method is widely used in the Internet field and has a certain degree of modernity and visual impact. The main reason is that Internet users are relatively young, so they are more I like logos with strong visual impact. The design of this LOGO requires strong aesthetic and color matching skills. At the same time, because the LOGO has a modern feel, more abstract things are needed to replace the corporate brand, so that the LOGO can convey the mood and tone of the corporate brand.