"PWM Private Wealth Manager" refers to a comprehensive financial management scheme designed to serve people (individuals or enterprises), providing a series of financial services such as cash, credit, insurance, family trust, marriage and family, taxation and investment portfolio. Manage the assets, liabilities and liquidity of the service crowd, meet the financial needs of the service crowd at different stages, and help the service crowd achieve the purpose of reducing risks, maintaining and increasing wealth and inheriting it.

Its job responsibilities are to require employees to master professional knowledge such as marriage and family, family trust, tax planning, large insurance policies, asset allocation, and flexibly use tools such as insurance, trust, will, agreement, family foundation, family charter, identity planning, tax planning, and equity structure. Make the most suitable wealth management plan for wealth owners, give specific operational guidance to the implementation of the plan, and adjust the plan in time according to the actual situation to meet the needs of high net worth people to maintain and disperse wealth.

"PWM Private Wealth Manager" is a professional competence certification project in the field of private wealth management launched by the American Private Wealth Management Association to promote the implementation of the group standard "Professional Skills Level of Private Wealth Management" (T/CASMES 66—2022), and it is also the first professional qualification certificate in the wealth management industry with national professional skills level standards in China.