Case 1: the entrepreneurial story of Laoganma Tao Bihua
The entrepreneurial story of Laoganma Tao Bihua
Because of his poor family, Tao Huabi never went to school for a day. At the age of 20, she married a member of the 206 Geological Team. But a few years later, her husband died of illness, leaving her and two children. In order to survive, she went to other places to work and set up stalls.
1989, Tao Huabi built a house on a street in Longdongbao, Nanming District, Guiyang City with a little money he saved, and opened a shop called? Cheap restaurant? Specializing in bean jelly and cold noodles. In order to accompany the meal, she specially made hot sauce, which was specially used to mix bean jelly. As a result, business is very prosperous.
One morning, Tao Huabi felt dizzy after getting up, so he didn't go to the market to buy peppers. Who knows, customers come to dinner, and when they hear that there is no hot sauce, they turn around and leave. This incident touched Tao Huabi a lot.
She saw the potential of hot sauce at once and studied it with great concentration. After several years of trial production, her hot sauce tastes more unique. Many guests will buy some hot sauce to take home after eating bean jelly, and some even come to buy hot sauce for her instead of bean jelly. Later, her bean jelly business became worse and worse, but the hot sauce was not enough to sell. One day at noon, her hot sauce was sold out, and no guests ate bean jelly. She closed the store and visited more than 10 restaurants and food stalls selling bean jelly, and found that their business was very good. It turns out that all the hot sauces these people make are bought from her.
The next day, she never sold hot sauce alone again. After a period of preparation, Tao Huabi gave up the restaurant she had worked hard for many years. 1In July, 1996, she rented two houses in the village committee of Yun Guan, Nanming District, recruited 40 workers and set up a food processing factory, specializing in the production of hot sauce. Laoganma hot sauce? . Although the initial output of the factory was very low, the local bean jelly shop could not digest it. Tao Huabi personally carried hot sauce and sent it to various food stores and canteens for trial sale. However, within a week, those trial sellers called and asked her to double the delivery; She doubled the staff and soon ran out of goods.
1June, 997, Laoganma hot sauce? After the market test, it has gained a firm foothold in Guiyang.
The story of Laoganma Tao Bihua: Doing business with love
1August, 997, Guiyang Nanming Laoganma Flavor Food Co., Ltd.? Officially listed, the number of workers suddenly increased to more than 200. At this time, for Tao Huabi, the biggest problem is not production, but management pressure. Although there is no culture, Tao Huabi understands this truth: helping one person touches a group of people; Caring for a group of people will definitely touch the whole group. Sure enough, this kind of affection? Emotional investment? , make Tao Huabi and? Laoganma? The cohesion of the company is only increasing. In the eyes of employees, Tao Huabi is as amiable, lovely and respectable as her mother; In the company, no one calls her the chairman, but everyone calls her? Laoganma? .
By the end of 2000, it only took three and a half years. Laoganma? The company has developed rapidly, reaching 1.200 people, with an output value of nearly 300 million yuan and a national tax of 43 1.5 million yuan. What about now? Laoganma? The cumulative output value of the company has reached 654.38+03 billion, and the annual tax payment is 654.38+08 billion, ranking fifth in the list of the top 50 private enterprises in China.
The Story of Laoganma Tao Bihua: Perseverance and Resilience
When Douchi Chili was first sold, the glass factory felt that Laoganma's glass bottle was in short supply and was unwilling to take this business. Tao Huabi was in a hurry. She asked the boss of the glass factory. Which baby was born big? They all grow up slowly. I won't go if you don't give me the bottle today. ? After several hours of hard work, the two sides reached the following agreement: the glass factory allowed her to pick dozens of bottles from the factory with one basket at a time, and the rest was out of the question. Tao Huabi came back with satisfaction.
No one thought at that time that it was the original one. Agreement? In the future, it will become the only reason for Guiyang Glass Factory No.2 to gain a firm foothold and even grow stronger in the frenzy of state-owned enterprises closing down.
? Laoganma? After the explosive expansion of production scale, there are many large enterprises in Chongqing and Zhengzhou among the cooperative enterprises. Compared with these enterprises, Guiyang No.2 Glass has no advantage in cost and quality, but Tao Huabi has never cut its supply share.
Now? Laoganma? 60% of the glass bottles are produced by Guiyang No.2 Glass Factory, and three of the four production lines of Guiyang No.2 Glass Factory are for? Laoganma? It runs 24 hours a day.
The story of Laoganma Tao Bihua: Although she can't read, she has extraordinary acumen.
Although Tao Huabi can't read, her memory and mental arithmetic skills are amazing, and she knows nothing about financial statements. Laoganma? There are only simple accounts, which are read to her by the financial staff. She can remember it once or twice, and then she can work out the general ledger of financial in and out in her mind, and immediately know if there is any problem with the figures.
She has little culture and is bent on learning technology. When selling rice tofu, her rice tofu can be fried in a pot and used as a pepper seasoning, which is always more unique and fragrant than other people's products.
Because? Is it sweet? Because? Spicy combination? Laoganma's products have covered all parts of the country except Taiwan Province Province, and have been exported to more than 20 countries and regions such as the European Union, the United States, Australia, New Zealand, Japan, South Africa and South Korea. In one fell swoop, it changed the tradition that pepper products are limited to hot areas. In terms of product development, Tao Huabi still belongs to the company? Technical director? In order to keep a keen sense of taste and smell, she doesn't drink tea or drinks.
The story of Laoganma Tao Bihua: Be an honest man and do business honestly.
? Doing business with integrity? Almost everyone knows this. But many people still can't do it. Tao Huabi never mentioned listening to elegance before? Honesty? But with the simple nature of a farmer, she achieved integrity and made a big business. Laodopted mother values her reputation most. When she first started selling lobster sauce peppers, she used a balance scale.
200 1 from a glass factory? Laoganma? The company provided 800 bottles (32 bottles each). Unexpectedly, the products using these packaging bottles are not tightly sealed and leak oil. Some rival companies immediately took advantage of the attack? Laoganma? . Some managers suggested that it might just be that individual bottles are not tightly sealed, so it is good to take back the goods and re-seal them, otherwise the loss will be too great. ? Tao Huabi resolutely decided to take it back and publicly destroy it. Since the establishment of the company, the qualified rate of Laoganma products has been maintained at 100%.
The most praised place of Laoganma enterprise is paying taxes, and many enterprises complain that taxes are too heavy. Why do you have to take the initiative to pay taxes every time? Tao Huabi said: Pay early and pay late, and never default on the country. This is our ability to do business. It is very bad for you to breach the contract or reveal others. We have no national debt, no national tax and no loans. We are innocent. I will earn the money I should earn, and I don't want the dirty money.
Regarding the listing, Tao said, I am determined not to go public. Once I go public, I may lose everything. Going public is cheating money. If you have money, take it, circle it, ask him to buy shares, and then suck it away. I will pay off my debts. I won't do it.
College Students' Entrepreneurial Stories: Persistence and Honesty Towards Success
I haven't received business for three months, and finally the future is bright.
Liu Hufeng is the child of a farmer in Baoji, Shaanxi. In 2005, he was admitted to Nanjing Industrial Vocational and Technical College, majoring in automation. His brother subsidizes him more than 300 yuan every month, and his whole study period is extremely difficult. After graduation, he found a satisfactory job in Nanjing, working as a boiler for some large power plants and steel mills. Thermal control? Do technical tests.
Liu Hufeng's company went bankrupt because of the poor management of the person in charge. When investors are ready to cancel the company, what does Liu Hufeng think? Too bad? When investors look at it, they put the company? Shells? Left it to him. In this way, there are only a few office desks and chairs left, and the rent has been paid for one year? Company? Liu Hufeng started his own business. At first, he invested 10 thousand yuan accumulated by working and began to run the market. Unfortunately, after three months, there was no business and the money was spent. Towards the end of the year, my cousin lent him 8000 yuan to go home first. But Liu Hufeng detoured to a power plant to seek a turning point in the company's development. The person in charge of the power plant had a good impression on the young man before and promised him a business deal. Liu Hufeng immediately returned to Nanjing? Do it? . In the end, this business earned 60,000 yuan, and his road to entrepreneurship was bright.
20 10, Liu Hufeng and his girlfriend often have no money in their pockets, and they need to go home to raise money in the most difficult time. Once he talked with a military enterprise about business, and the other party needed a kind of communication information equipment. Although Liu Hufeng is no stranger to software programming, he invited experts to cooperate for the quality of the order and soon produced brand-new products.
Therefore, in 20 1 1 year, the company's sales exceeded one million yuan. Seeing the broad market prospect of the new project, Liu Hufeng decided to specialize in this system integration product and registered it? Beiye mechanical and electrical equipment company? And sign up for entrepreneurship training courses to further improve their business ability. At the end of last year, he drove home for the New Year in a new car he had just bought.
Case 2: Foundation of Honesty and Entrepreneurship
Market economy has entered the era of honesty, and honesty, as a special form of capital, has increasingly become the foundation and source of enterprise development.
There is a famous saying in venture capital circles:? The first element of venture capital success is people, the second element is people, and the third element is people. ? This is enough to prove that venture capitalists attach importance to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. What can be changed in time is only the quality of entrepreneurs, which is difficult to change in a short time.
The quality of entrepreneurs determines the market reputation and development space of enterprises. Do not keep it? Honesty? , still ok? Win for a while? , but inevitable? Lose long-term benefits? . On the other hand, it can bring a good source of revenue and make entrepreneurship better and better.
Self-confidence and entrepreneurial motivation
Wada Kazuo, the founder of Japanese Yaohan Group, started from a small fruit shop, but was burned by a big fire with his bare hands. But, in? You can't build a new one without destroying the old one? With the support of faith, he finally made a comeback and became a famous entrepreneur.
People's will can exert infinite power to turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. We must have confidence in ourselves and the future, and firmly believe that success or failure is not destiny takes a hand, but depends on our own efforts, and we must firmly believe that we can overcome all difficulties.
Courage regards failure as the cornerstone of success.
Is there in Silicon Valley? Entrepreneurship base camp? Here, tens of thousands of enterprises close down every year, and thousands of entrepreneurs get rich overnight. John, a well-known American entrepreneurial coach? Naishan said: The secret of creating a myth of success in Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are a valuable foundation for creating the next success. ?
Success requires experience accumulation, and the process of starting a business is to turn over and climb the slope in constant failure. Only by accumulating experience and wealth in failure and making continuous progress can we reach the other side of success. Does American 3m Company have the idea of starting a business? Words of wisdom? In order to find the prince, you must kiss countless frogs. For entrepreneurs, we should have the courage, courage and difficulties to face difficulties? Kissing? .
Intangible Capital of Leaders' Spiritual Entrepreneurship
A lion leads a flock of sheep better than a sheep leads a flock of lions. This old western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from team strength, but it depends more on the leader himself. Entrepreneurs are a spiritual banner of enterprises, and their words and deeds will affect the rise and fall of enterprises.
Corporate culture is called the soul and spiritual pillar of an enterprise. The essence of corporate culture is the entrepreneur's leadership spirit and a way to unite employees? Not replicable? Wealth is the key to the survival and development of start-ups.
This kind of leadership spirit can be seen everywhere in many excellent multinational enterprises. Motorola vs galvin? Motorola family? The inheritance of ideas and the influence of Dell on Dell? Efficiency first? The promotion of principles proves the importance of enterprise leadership. For entrepreneurs, focusing on shaping the spirit of leadership is far more important than accumulating wealth, because wealth can be won or lost in an instant, but the spirit of leadership is always the intangible capital to win the future.
In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in the success of entrepreneurship.
Caring is an important factor that constitutes honesty and a good business atmosphere. In a way, love is a successful venture? Catalyst? .
David, founder of HP? Packard put forward:? An enterprise's responsibility to society is far more important than that of shareholders. ? The billionaire lives in a simple house, but he has donated countless money to many universities and charitable foundations.
Enterprises actively undertake social responsibilities, enthusiastically support public welfare undertakings, form a good social reputation, and then have a strong supporting role for the development of enterprises. A successful person once lamented that sometimes, no matter how much money is spent on advertising, it is better to do more things that are beneficial to society and get twice the result with half the effort.
Social skills, leverage to find shortcuts.
In the past, people always emphasized self-employment, but now this concept is changing, the role of interpersonal relationship in entrepreneurship is gradually increasing, and the circle of contacts is increasingly becoming the information, capital and experience of entrepreneurship? Reservoir? Sometimes it can even play a magical role in business activities.
At present? Friend economy? It is playing an increasingly important role in attracting investment. The members of China Financial Investors Club of Peking University include the owners of investment companies, securities dealers, bankers and financial officials of government departments, who control the capital of 654.38+02 billion yuan and unlimited business opportunities.
In today's era of promoting win-win cooperation, the way of starting a business alone in the past has become increasingly unsuitable for the needs of the times. Expanding social circle, mastering more information and seeking greater development through friends are increasingly becoming shortcuts to entrepreneurial success.
Cooperation ability, seek advantages and avoid disadvantages, and form a joint force.
Miracle, president of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs. Ctrip. In addition to seizing the opportunity of the rapid development of the Internet, having an excellent entrepreneurial team is the key to its success.
? Ctrip. Our team members come from Oracle Bone Inscriptions Company, Deutsche Bank and Shanghai Travel Agency. It is the perfect combination of technology, management, financial operation and tourism. We start a business together, share our knowledge and experience, and avoid a lot of business at the same time? Minefield? .
Innovative spirit, the vitamin of successful entrepreneurship
Ceng Xianzi, the founder of Goldlion Iron, said? Doing business depends on creativity rather than capital! ? In the fierce competitive market, it is difficult for enterprises lacking innovation to gain a firm foothold. Reform and innovation will always be the source of enterprise vitality and competitiveness.
Vanke Group issued the first investment promotion circular on 1988. At present, it has become a well-known domestic real estate enterprise and the most promising listed company in China. Shanghai Fuxing Hi-Tech actively promotes joint ventures and cooperation with dozens of state-owned enterprises, and the success of effectively grafting these enterprises with the assets of state-owned enterprises through the mechanism of private enterprises is inseparable from the spirit of entrepreneurs' challenging achievements, self-pressure and innovation.
Drive when it is time to drive.
Shanghai actress Fiorina told HP employees in the face of Dell, ibm and other big names: In the past, we had to launch it at 95 points, and now I want to launch it at 80 points, and then gradually improve it; It used to be aiming, getting ready and firing. In the internet age, aiming means firing, and there is no time to prepare.
In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you must try decisively.
People who have a keen eye for the times will eventually become heroes.
After getting a master's degree in computer science, Zhang Mingzheng chose a program called? The left side door? Antivirus software is the main direction. 1April, 999, the first one spread by mail? Melissa. The virus broke out suddenly, and when many it companies were at a loss, Zhang Mingzheng's? Legendary story? It was born. His? Antidote? Widely used, the current market value of Trend Micro, which he founded, has exceeded $654.38+000 billion, and Zhang himself was elected as? Star of Asia? .