Current location - Trademark Inquiry Complete Network - Tian Tian Fund - Entrepreneurial project plan
Entrepreneurial project plan

The following is an entrepreneurial project plan compiled by for everyone. Welcome to read it for reference! Entrepreneurial project proposal 1

Project name:

Applicant:

Contact address:

Tel:

E-mail:

Date of submission:

Abstract

Please briefly describe the following contents:

1. Basic information of the project (project name, start-up time, main products )

2. Main managers (name, gender, education, graduation institution, graduation time, main experience. )

3. Research and development (existing technical achievements and technical level, technical level, competitiveness and foreign cooperation of R&D team, funds already invested and future investment plans)

4. Industry and market (industry history and prospect, market size and development trend, industry competitors and competitive advantages of this project). )

5. Marketing strategy (measures to be taken in terms of price, promotion, establishment of sales network, etc. )

6. Product production (production mode, production technology, quality control)

7. Financial plan (capital demand, use plan, shares to be sold, financial forecast for the next three years and investor return). )

1. Overview of the project

Project name:

Start time:

Prepare registered capital:

Project progress: (explain the progress from the start of the project to the present)

Major shareholders: (List the names, contribution amounts, contribution forms, units and contact numbers of current shareholders. )

organization: (represented by a diagram)

main business: (the main business to be operated.

profit model: (explain the commercial profit model of this project in detail.

development strategy and business objectives in the next three years: (industry position, sales revenue, market share, product brand, etc. )

Second management

2.1 Establish the board of directors of the company: (members of the board, names, positions, work units and telephone numbers)

2.2 Brief introduction of the senior management: chairman, general manager, chief technical officer, chief marketing officer and chief financial officer (name, gender, age, education background, major, professional title, graduate school, telephone number).

2.3 Incentive and restraint mechanism: (What kind of incentive mechanism and reward measures will the company take for the management and key personnel? )

III. Technical feasibility and maturity analysis of R&D

4.1.2 Discussion on technical innovation of the project

(1) Basic principles and key technical contents

(2) Technical innovation points

4.1.2 Maturity and reliability analysis of the project

4.2 R&D achievements and main technologies of the project. Domestic and international situation, domestic and foreign competitors of the project in terms of technology and product development, and measures taken by the project to improve competitiveness. )

4.3 Follow-up R&D plan: (Please explain the research and development focus of the project and the new products to be developed in the next three years in order to ensure product performance, product upgrading and maintain the advanced level of technology. )

4.4 r&d investment: (the total investment in technology development of the project up to now, how much development funds are planned to be invested again, and the annual purchase of development equipment, staff expenses and other development-related expenses are listed. )

4.5 technical resources and cooperation: (the existing technical resources and technical reserves of the project, whether to seek technical development support and cooperation, such as universities, scientific research institutes, etc., if so, please explain the mode of cooperation. )

4.6 technical secrecy and incentive measures: (please explain what technical secrecy measures and incentive mechanism are adopted for the project to ensure the safety of technical documents of the project and the stability of key technicians and technical teams. )

Four industries and markets

5.1 Industry status: (development history and present situation, which changes have a greater impact on product profits and profit margins, technical barriers, trade barriers, policy orientation and restrictions to enter the industry, etc. )

5.2 market prospect and forecast: (forecast the sales development of the whole industry and indicate the source or basis of the data. )

5.3 Target market: (Please specify the main types of users targeted by the products/services. )

5.4 Main competitors: (explain the main competitors in the industry, mainly describe the competitors in the main sales market, their market share, competitive advantages and disadvantages)

5.5 market barriers: (Please explain whether there is any industry regulation on market sales, the difficulty and countermeasures for the company's products to enter the market)

5.6 swot analysis: (Advantages and disadvantages of products/services compared with competitors, Opportunities and threats)

5.7 Sales forecast: (Forecast the company's sales revenue and market share in the next three years)

5 Marketing strategy

6.1 Price strategy: (Composition of sales cost, Basis for setting sales price and discount policy)

6.2 Marketing strategy: (Please explain the strategies and implementation methods in establishing sales network, sales channels, advertising promotion, setting up agents and distributors and after-sales service)

6.3 Incentive mechanism: (Explain the strategies and methods for establishing a well-qualified sales team, What kind of incentive and restraint mechanism should be adopted for sales staff)

Six product production

7.1 product production (whether the production mode of products is self-production or entrusted processing, production scale, production site, technological process, production equipment, quality management, Raw material procurement and inventory management, etc.)

7.2 Production staffing and management

VII Financial Plan

9.1 Financing quantity and rights and interests of equity SMEs: (The number of venture capital to participate in this project, other sources and quotas of funds, and the rights and interests of all investors in the company)

9.2 Capital use and use plan: (Please list the project implementation plan of SMEs after financing, including the progress of capital investment.

9.3 return on investment: (explain the average annual return on investment of small and medium-sized enterprises in the next 3 -5 years after financing and the relevant basis. )

9.4 financial forecast: (please provide the balance sheet, income statement and cash flow statement of the project forecast for the next three years after SME financing, and explain the basis for compiling financial forecast data. )

VIII Risks and Countermeasures

11.1 Main risks: (Please elaborate on the policy risks, R&D risks, management risks, market risks, production risks, financial risks, exchange rate risks, risks of relying on key personnel of the project, etc. )

11.2 Risk countermeasures: (If the above risks exist, please explain the control and preventive countermeasures. ) entrepreneurial project plan book 2

With the increasing pursuit of beauty, nail shops have penetrated into the lives of women who love beauty. Whether attending weddings, having dinner with friends or even going out shopping, girls love to dress themselves up beautifully. Therefore, it is a good choice for entrepreneurs to open a nail shop.

1. What is the future development trend of the nail industry?

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have entered, but it is no longer feasible to rely solely on the primary mode of profiteering and speculation. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

the operation orientation of nail shops will take the following forms: powerful brand management, nail service demonstration shops of product companies, comprehensive nail shops integrating nail services, and reputation shops named after personal brands.

note: the more accurate the positioning of nail shops, the easier it will be remembered by customers. The ability to provide personalized value-added service is the key to nail shop management!

second, understand the psychology of customers, and what do they think of nail shops?

When consumers choose nail shops, they will generally pay attention to the following points:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of nail shops;

(4) Look at the ability and reputation of manicurists in nail shops;

Consumers have the following requirements for nail shops:

(1) General consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail shops to improve the service level of manicurists;

(4) Many consumers want nail shops to improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types

More than 6% customers are dissatisfied with the services and overall quality of our manicurists, hoping to improve them, which also reflects the reasons for the loss of our customers.

ways for customers to choose nail shops;

(1) Most people accept it through their own detailed understanding and personal experience;

(2) Part of them are accepted through the introduction of manicurists;

(3) Some of them were introduced by friends;

(4) Others are attracted by magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which poses a challenge to our industry. Whoever can satisfy most customers will have the opportunity to have a huge market. It is a question that every operator should ponder deeply.

third, why is the manicurist so mobile?

(1) The employees are young and lack social experience;

(2) I don't have high work skills, but I want to find a better job at any time;

(3) The nail shop is too small, the environment is monotonous, and they are eager to go to a big nail shop;

(4) The boss is inexperienced and frequently changes employees' salaries and commissions, giving employees a sense of distrust;

(5) New competitors are constantly emerging. Their high salary level, good shop decoration environment and leading materials and equipment are all attractive to young manicurists.

In this industry, good shops have put a lot of effort into personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists losing. Of course, there are many reasons. As our operators alone, should we review ourselves and what position our employees are in our hearts? Understand what is the ideal choice in our employees' minds and how to solve the most fundamental problems in reality.

fourth, what is the most popular nail shop service like?

(1) In nail shops, the skills and services of manicurists and manicurists' assistants should be well coordinated with the needs of customers. No matter which shop, all employees need to actively cooperate to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Both customers and manicurists have reasonable expectations, and customers will not expect manicurists to be their own slaves, so they can command as they want; Employees will not be upset and often want to change bosses or get a raise

(4) A manicurist can accurately grasp customers' needs and establish customers' trust in themselves, thus convincing customers that this is a professional nail shop.

(5) Every manicurist should believe it; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers' money.

Sincerity is not only a manicurist's performance to customers, but also a kind of reputation that every manicurist builds on his personality, and every manicurist is a witness to the boss's personality, so they judge and choose their own future. From this point of view alone, nail shops with high turnover have either problems with the boss's ability or the boss's personality.

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the other's shoes and understand customers' needs from the customer's point of view, so as to truly meet customers' needs.

(7) A relationship of trust and conviction should be maintained between manicurists and customers. The affection and enthusiasm shown by manicurists to customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. However, our customers need us to show our professionalism in the process of communication, so as to make customers feel convinced.

However, it should be noted that the intimacy between the customer and the manicurist will make the customer lose the distance from the nail shop, so that there is no way to talk about the price, and at the same time, we will lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) nail shops should have their own values and cultural norms, and all manicurists should understand and understand the business and service objectives and directions of the enterprise.

(9) nail shops should have an accurate and unique business orientation, so that enterprises can be invincible in the competition. A lot of people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an essential food for human table, will also seriously damage the environment of the earth. Mainly manifested in the development of the meat industry. Up to now, human animal husbandry has been going on for 1 thousand years, but it is only in the last 5 years that people have raised livestock on such a large scale. Today, the number of livestock in the world is four times that of 1945. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich species of animals and plants living in the rainforest disappear, which makes the global environmental damage more serious.

Pay attention to climate change, and start with me to save energy and reduce emissions, so the idea of opening a vegetarian restaurant came into being.

Part II Overview of Restaurant

1. Our restaurant belongs to the catering service industry, and its name is Urban Healthy Eating. It is a sole proprietorship enterprise. Mainly provide vegetarian products based on bean products, which are characterized by: layman-like meat and taste like meat, especially suitable for friends who love meat.

2. Urban Healthy Eating is located in the Fortune Center Square of Daye Road. It was a mid-range fast food restaurant in the initial stage and will gradually develop into a vegetarian nutrition chain store like KFC and McDonald's in the future.

3. The owners of urban healthy eating are Xie Kunli and Li Ming, restaurant managers Xiong Yanmei and Ling Jiang, and chef Qian Hai, all of whom are born in 198s.