This year marks the 30th anniversary of China Petrochemical. Over the past 30 years, China Petrochemical has emerged many industry benchmarks and models while ensuring national energy security and promoting the healthy and rapid development of the national economy. China Petrochemical News gave full play to the advantages of having multimedia clusters such as newspaper network, and drew lessons from the operation mode of CCTV's "Touching China". In April 20 12, it launched the "Touching Petrochemical" character selection activity.
The selection activities are divided into three stages: declaration and recommendation, centralized publicity and selection and commendation. Since the launch of the activity, all enterprises and institutions of China Petrochemical Company have actively cooperated and carefully selected and recommended 69 moving figures. After careful study by the preliminary evaluation team of "Touching Petrochemical" characters, the candidate of 3 1 was finally selected. Since September 20 12, the stories of 3 1 candidates have been published in newspapers, internet, television, mobile newspapers and other media belonging to Petrochemical Newspaper, which has aroused enthusiastic response inside and outside the system.
In order to highlight the guiding force, influence and credibility of the event, China Petrochemical Newspaper opened its doors to organize the event, and invited CCTV's "Touching China" column group to guide the whole process. Jing Yidan, the host of Touching China, acted as the host of the award ceremony of Touching Petrochemical. Zhu Bo, producer of Touching China, Chen Xiaochuan, recommender of Touching China and editor-in-chief of China Youth Daily, Lu Xiaohua, recommender of Touching China and editor-in-chief of Xinhua News Agency TV Network, served as judges of the jury of Touching Petrochemical. Character selection adopts the method of combining mass voting with the recommendation of judges. The jury consists of recommenders of Touching China, well-known media people, leaders of China Petrochemical Headquarters and frontline employees of China Petrochemical. 10 "petrochemical moved" characters are produced by comprehensive online voting, enterprise voting and judges voting.
Zhu Bo, producer of Touching China, said that 20 13 Touching China will bring the industry media into the cooperative media category of Touching China. On the day of the award ceremony, Zhu Bo, on behalf of the column group, awarded "20 13 CCTV Media Cooperation Alliance" to China Petrochemical News, and China Petrochemical News became the only industry media among the 30 media alliances that moved China.
China Petrochemical News has also innovated the way of communication. In addition to recording and broadcasting the award ceremony, it was also broadcast live through China Petrochemical Remote Training System, Video Conference System, China Petrochemical Network TV, China Petrochemical Unified Communication System and other platforms. Let China Petrochemical employees at home and abroad see the award ceremony for the first time, and * * * was moved by colleagues and welcomed by employees.
After the event, China Petrochemical Newspaper continued to broadcast and broadcast 10 typical stories of moving people and the learning experiences and feelings of cadres and employees through various media, and continued to convey the positive energy of "moving", calling on cadres and employees to learn from examples, strive to be pioneers, and add luster to China Petrochemical.
Jing Yidan, the host of "Touching China", said after the award ceremony: "In the past, when dealing with China Petrochemical, I always dealt with oilers like gas stations and rarely interviewed petrochemical enterprises. Today, I am particularly glad to have such an opportunity to meet so many petrochemical people. I feel that China Petrochemical is close to us, and I have the desire to be a media person. I especially want to get close to the life scenes of these people and learn more about petrochemical people. "
After watching the award ceremony, Lu Xiaohua, the recommender of "Touching China" and editor-in-chief of Xinhua News Agency TV Network, said that the ceremony made him see a kind of fossilization that he had never seen before. He said that these moved people can be introduced to more people outside the petrochemical system. This activity is of great value to the establishment of corporate culture of China Petrochemical Company, the remolding of the image of China Petrochemical Company, and the promotion of the whole society to look at China Petrochemical Company from a new perspective and a new height.
Chen Xiaochuan, the recommender of Touching China and editor-in-chief of China Youth Daily, also said after watching the award ceremony: "This is a spiritual baptism." He quipped that after watching the program, he was very moved to find that he was not old. He suggested that this activity should be carried on all the time, because there will be new gains every year.
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