The Milky Way is flying

The space is expanding

The road we have traveled

runs out of time, and there is no turning back

But our songs cross time and space

The whispers of everything transcend time

We once had shining days

Our dreams and aspirations will turn into light

At every dangerous corner

. According to the survey data of china automobile dealers association (hereinafter referred to as "Circulation Association") on the inventory early warning index of automobile dealers in China in January 22, the inventory early warning index of automobile dealers in January was 62.7%, up 6.3% from the previous month and 6.5% from the same period last year.

the circulation association predicts that the epidemic situation will have a great impact on the market in February due to the postponement of construction in most provinces, and dealers generally believe that the sales volume in February will drop by more than 5% year-on-year, with an even greater decline from the previous month.

Even so, after the outbreak of the epidemic, automobile companies still lend a helping hand, donating money and materials. Geely Automobile, as a domestic head car enterprise, joined hands with Li Shufu Public Welfare Foundation on January 28th to set up a special fund of 2 million yuan for the prevention and control of new pneumonia epidemic, which is used to support the prevention and control of new pneumonia epidemic in Hubei, Guangdong and other areas with serious epidemic situation in China. At the same time, Geely Automobile said that it will expand the fund scale of the special fund in a timely manner according to the needs of epidemic prevention and control.

in addition, Geely also plans to invest 37 million yuan in advance to start the research and development of "all-round healthy car" with virus prevention function, so as to further ensure the health and safety of drivers and passengers in the car.

At present, the whole country is in a critical period of epidemic prevention and control, and there are still many uncertainties about how long it will last. Regarding the impact of the epidemic on the automobile market, Song Jun, general manager of Geely Brand Sales Company, said in an exclusive response to the Drip Auto APP that from the current situation, the epidemic will have a greater impact on the originally difficult enterprises and a smaller impact on the originally good enterprises; It will have a great impact in the short term, but little impact in the long term, especially on the automobile market in the first quarter, and both the production and sales ends, including the parts supply chain, will be affected to some extent.

For Geely, the first thing to do is to ensure the safety and health of all employees in the enterprise, and actively contribute to the prevention and control of epidemic situation, so as to win this anti-epidemic war without smoke. At the same time, Geely continues to study and evaluate the impact of the epidemic on enterprises, and will make corresponding deployment and strategy adjustment according to the situation.

It's not hard to see that despite the sudden outbreak, Geely's actions are always orderly. Previously, in the face of the turbulent auto market in 219, Geely took the word "stable" as the head, maintained its strategic strength, and won the first place in the sales of China brand passenger cars for three consecutive years with the sales volume of 1.36 million. Nowadays, when unexpected crises appear, Geely still responds with a "stable" attitude, which is not only the wisdom of constant change, but also the strength of the head car companies themselves.

Song Jun believes that under the current uncertain market environment, the stability of system strength is still the first priority. Geely will continue to unswervingly implement the "steady development" strategy, maintain its strategic strength and adhere to high-quality development. At the same time, Geely will try its best to ensure the stability of the supply production chain and the stability of the marketing system, and ensure that users purchase and maintain under the premise of safety and achieve higher service quality.

indeed, in this special period, the automobile industry needs to respond with a stable attitude to ensure the stability of the entire industrial chain. At present, compared with car companies, dealers are in a more difficult situation. Song Jun said that for dealers and terminal sales, Geely will first do a good job in epidemic prevention and control and after-sales support for users, and will also provide necessary support to dealers from all aspects to ensure the stability of the dealer system and tide over the difficulties.

At the same time, Geely will also speed up the online sales service, make full use of the advantages of the Internet, car e-commerce platform and Geely's huge dealer channels, and provide users with the convenience of car purchase and service through the new mode of combining online and offline to cope with the impact of the epidemic.

It is worth noting that although this epidemic has impacted the automobile industry, it will also accelerate the reshuffle of the industry and give birth to new opportunities. Song Jun said: "Based on the panic of public transport during the epidemic, many consumers may choose to buy private cars as an alternative means of travel, especially in the third-and fourth-tier markets, and the purchasing power will be further released, while the growth of models below 15, will usher in a big benefit."

After all, in the long run, China auto market still has growth potential, and the epidemic will not affect the fundamentals of China economy. Judging from the long-term development of China auto market, Song Jun believes that the need to buy a car will be released after the epidemic, and Geely will make timely arrangements for the production and supply of vehicles.

Shuidi's point of view:

In fact, from the outbreak of the epidemic to the present, the author is worried about the development of the epidemic, but also deeply impressed by the humanistic spirit displayed by many enterprises in this battle. In the automobile industry, the humanistic spirit of car companies is manifested in many aspects, including not only donations to the epidemic itself, but also assistance to dealers and care for car owners.

In the stock age, if it is not enough to focus only on the market and sales volume, car companies need to listen to users' voices. Just like Geely, in the face of this epidemic, Geely set up a special fund to develop all-round healthy cars and set up a "medical supplies procurement donation action team", all of which showed concern for people themselves. This kind of direct payment to users seems to make it easier to get closer and get a good impression.

as we can see, this transformation has already happened in many enterprises. At the moment when the extensive growth of the automobile market has ended, such enterprises seem to be more in line with the development situation of the current automobile market in winter.

Wen/Li Liping

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.