2. Public service advertisements issued by social specialized agencies. For example, UNESCO, UNICEF, the World Health Organization and the International Wildlife Conservation Organization have respectively issued public service advertisements such as "Protecting cultural heritage", "Children have the right to education", "Don't discriminate against AIDS patients" and "Protecting rare animals". Most of these public service advertisements are related to the functions of publishers.
3. Public service advertisements published and produced by enterprises. For example, Boeing has published public service advertisements such as "bringing people together", and Ericsson has published "Care comes from communication". Enterprises have not only done good deeds, but also established their own social public welfare image.
Extended data:
Production principle
1, political principle
Public service advertising promotion concept. Ideas belong to the superstructure, and ideological and political principles are the first priority. Ideological and political principles also require the elegant taste of public service advertisements. In other words, it is necessary to unify ideology and artistry, and integrate ideology into artistry.
2. Advocacy principle
Public service advertisements should publicize ideas or codes of conduct to the public in an advocacy way. The two sides should communicate equally. It is absolutely unacceptable to pretend to be an educator, condescending, and speaking in a tone of teaching others. This is not to say that public service advertisements cannot speak out against bad behavior and bad atmosphere.
3. Emotional principle
People's attitude is rooted in emotion. If the concept can be attached with emotional elements that are easily perceived, it will cause people's * * *, not to mention that the orientals attach great importance to feelings.
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