Recently, StarVC announced its investment in the artificial intelligence project "SenseTime".

This is the 11th project StarVC has invested in in the past two years since its establishment.

The StarVC project has not received much investment, but it has attracted much attention because it has gathered many star investors such as Ren Quan, Li Bingbing, Huang Bo, Huang Xiaoming and Zhang Ziyi.

Recently, StarVC founder Ren Quan accepted an exclusive interview with Entrepreneur&i Dark Horse, telling his investment logic and entrepreneurial story behind it.

"Being in the limelight is not my personality." StarVC investment is not limited to fields and stages. What we invest in should surprise and surprise everyone.

I remember Li Bingbing once said, "Being an actor is very tiring. You have to take exams every day."

Because acting requires thinking, not just taking a script and acting.

The actors received a new script and could not use their original experience to do it. Everyone had to constantly break through themselves.

The new character must not be the same as the previous one. I have to re-create a new person. His way of speaking, his movements in dressing, and his tone must all be re-created.

This is similar to investment. Whether we can bring you some surprises in the next project has become a question we are constantly thinking about now.

This may be what we have been looking for.

I think a fund cannot determine for itself what it should do or what it must do.

Because investing is in the future, not in the immediate financial return.

Several of our partners have literary and artistic sentiments, and starting a business may not be to satisfy their own financial or life demands, but more to satisfy the demands of society.

If you talk to me about finances, I'll fall asleep in a moment.

To be honest, I'm not that interested in numbers. You might as well contact the financial department directly. I really don't like to talk about numbers.

I started an angel fund five years ago. StarVC was established in July 2014, when capital was not too hot.

Later, as soon as we announced what we would invest in, the corresponding field would be called the so-called "wind outlet."

In fact, I don't want to stand on the limelight, because (standing on) the limelight is not my personality. I am an artist, and the most important thing is to be noticed.

If I pursue glamor, I will not be an investor, because there is no more glamor than being a star in any industry.

Many people say, "StarVC has always been very high-profile," but to be honest, I have never felt that we are high-profile.

We rarely give interviews and rarely attend business events, so we should be very low-key.

"Don't bet on the direction or track" StarVC can be said to be the most impersonal, and it doesn't bet on the direction or track.

When we look at an entrepreneur, we often pay attention to whether he has humanistic feelings and literary and artistic qualities. The so-called literary and artistic qualities mean that he is not eager for quick success and quick profit, and whether he likes the business he is engaged in.

I think entrepreneurs don’t have to be fanatical, but they must like what they do. They are not trying to start a company with a market value of hundreds of millions, but thinking about launching their products so that more people can use them.

StarVC’s investments are irregular and featureless.

We will not imitate others either.

I feel that if we just do the same thing as other funds, this is not our strength.

Our judgment principle is that we believe that this direction has a future, and if the founding team can create chemistry and sparks with us, we will consider it (invest).

So, we don't limit it to any direction.

StarVC has invested in more than ten projects, and the recent ones are all technology-oriented companies, because I think technology can revolutionize. Without technology, business models cannot revolutionize.

For example, Internet finance is a product with Internet attributes, but who should we trust? I think people in the future must trust data, which is why we invest in 360.

It may be a good platform company providing data services.

Daqing (Ye Daqing, founder of Rong360) and I met at a forum. He was the first to talk about his ideas on Internet finance, and I was the second.

He had something to do that day, so I took the initiative to hold him and not let him go.

I said I wanted to talk to you. I was confused before, but after listening to him for half an hour, I was very excited.

Because I didn’t understand his model very well at the time, I initially wondered whether Rong 360 was related to Zhou Hongyi’s 360 company.

After getting in touch, I kept eyeing this project.

Da Qing and I also became friends. I told him what StarVC was, and we decided to cooperate six months later.

I think such a company does have a future, and it will provide each of us with accurate information.

"Do things with the mentality of a start-up team" I can't decide whether I am an emotional or rational investor, but I must have the feeling.

I often ask entrepreneurs why they want to do this. As long as they say it, I will judge whether it is true or false.

This feeling is your judgment of the unknown, of an unfamiliar team.