The profit of China in the p>28 Olympic Games is 12 million yuan.

In preparation for the Beijing Olympic Games, China invested a total of 28 billion yuan (exceeding 4 billion US dollars at that time), which set a record for the Olympic Games and ensured that the Beijing Olympic Games became an unparalleled Olympic Games. Of course, this money includes infrastructure construction and specific operating expenses of the Olympic Games.

From the specific operation of the Olympic Games, the data released by the Olympic Organizing Committee show that the budget investment is 12,67.5 million yuan, the income is 12,187.5 million yuan, and the direct profit is 12 million yuan. This budget revenue and expenditure does not include pre-investment and post-marketing

The Beijing Olympic Committee received two main incomes from the IOC: one was 49% of the total income from the IOC's TV broadcasting rights, and Beijing earned about 851 million US dollars; Then there is 33% of all the income of the TOP plan, and Beijing's income is about 286 million US dollars. This is the funds provided to Beijing by the IOC in terms of overall revenue operation.

Generally speaking, the income of the Olympic Games mainly comes from four aspects: First, media income. The second is the on-site ticket income, the third is the income from sponsors at all levels, and the fourth is the income generated by logo derivative. In addition, after the Beijing Olympic Games, it also attracted the upsurge of visiting Beijing and the sales of sports lottery tickets.