K 1 1 is the first time that the brand integrates the three core elements of art, humanities and nature, and perfectly combines art appreciation, humanistic experience and natural environmental protection to bring out a life brand with unlimited creativity and free personality, bringing unprecedented sensory experience to the public.

K 1 1 will not only display the masterpieces of local young artists for a long time, but also hold different art exhibitions, performances and workshops, so that the public can enjoy different local art works and performances through various multidimensional spaces while relaxing or shopping, thus strengthening the communication and exchange between local artists and the public, cultivating the public's artistic appreciation, and giving young artists more opportunities to create and publish works, which is beneficial to the local artistic ecology.

Brand concept

K 1 1 announces the birth of a brand-new global brand concept, explores the possibility of a contemporary high-quality lifestyle, rediscovers the relationship between art, humanity and nature, and emits the voice of the oriental earth in the global culture and life discourse. The name K 1 1 comes from "the combination of reality and falsehood" in eastern philosophy, which is essentially neutral. The unique neutral meaning of K 1 1 varies with individual sensitivity and perception, so all the projects of K 1 1 can provide different sensory experiences for customers.

K 1 1 wake us up and become a part of nature. K 1 1 will create a brand-new space for urban life and activities, protect nature and live in harmony with nature. K 1 1 thinks that reasonable green design and planning can greatly save energy and resources and reduce carbon emissions. People will be more willing to work, live and relax in places close to and integrated with the natural environment.

Refer to Baidu Encyclopedia -K 1 1 for the above contents.