In February, 20021,China solemnly declared to the world that China had won the all-round victory in the fight against poverty and completed the arduous task of eliminating absolute poverty.
But as the general secretary said, it is not difficult to win, but it is the person who holds it. How to consolidate the results of poverty alleviation and make the foundation of poverty alleviation more stable and the results more sustainable is a new proposition to realize rural revitalization and prosperity.
The central policy requires long-term cultivation and support of industries in poor areas, giving priority to the development of agriculture and rural areas, and giving play to the positive role of the third distribution in promoting prosperity.
In the face of new tasks in the new era, the advantages of Internet public welfare platforms such as Tencent Public Welfare are fully reflected.
Especially with the digital technology capabilities of large Internet companies, the threshold for ordinary people to participate in public welfare has been greatly reduced, and more and more social subjects can contribute to rural revitalization through Internet public welfare.
Hubei, which was rescued by Internet public welfare at the beginning of the epidemic, is continuing to explore in-depth cooperation with Internet public welfare in rural revitalization, education, ecological protection, life and health after nearly 6 million people have been lifted out of poverty.
"Raise the poorest brother village"
The year before the outbreak of the epidemic was also a crucial year for tackling poverty. Internet public welfare was once exposed in Hubei.
Huaitan Village, located deep in Enshi Mountain, was once a village with nearly 500 poor people. The village has a long history of planting sweet potatoes, but due to lack of funds and insufficient reserve capacity, large-scale planting has not been formed.
In 20 18, the two committees of Huaitan village and the poverty alleviation task force held a mass meeting, and democratically decided to develop the poverty alleviation industry with sweet potatoes as the main part. However, due to the limited support funds for government industrial projects, all villagers decided to raise funds for industrial poverty alleviation projects in the village on the platform of "Happy Home" project of Hubei Charity Federation.
The "Happy Home" mutual aid project was launched in September 20 18. This project is a crowdfunding platform for the Hubei Charity Federation to carry out public welfare activities for villages and communities through the Internet public welfare platform designated by the Ministry of Civil Affairs, using public offering qualification and Internet technology.
This model innovation puts forward the working mechanism of mobilizing social forces to help poverty alleviation and rural revitalization. At the same time, it adopts the scheme of "adapting to local conditions, one county and one policy" to customize the exclusive charity mutual fund for each village, and the village community activation fund can launch crowdfunding projects.
To put it simply, if there is a poorest village in a region, the whole region will help this "brother village" become better. Villagers and enthusiastic people who care about the construction of their hometown have participated in the construction of village cooperatives through the Internet public welfare platform, and Qi Xin has made concerted efforts to change the face of their hometown.
From March 2065438 to March 2009, Huaitan Village released the project of "Building the No.1 Sweet Noodle Restaurant in Huaitan, the selenium capital of China potato industry" on "Happy Home", and quickly raised 50,000 yuan for start-up.
With this fund, the villagers in Huaitan Village have successfully cultivated the selenium-enriched sweet potato industry. In 20 19, more than 500,000 Jin of sweet potatoes were sold online, and more than 300,000 Jin were sold offline, with a total sales of 6.5438+0.2 million yuan. Since then, Huaitan Village has fully opened its own sweet potato era, which not only successfully achieved poverty alleviation in the whole village, but also laid an industrial foundation for poverty alleviation.
Villagers in Huaitan Village Source: Hubei Daily
However, Huaitan Village is only one of the 482 1 poor villages in Hubei. Macroscopically, how to help other villages consolidate the achievements of poverty alleviation and prevent large-scale return to poverty; At the micro level, how to improve the lives of the lonely elderly in the village, ensure the children of poor families to go to school, and improve the infrastructure and medical conditions in remote areas are all difficult problems that need to be considered and solved in the process of realizing rural revitalization and prosperity. Internet public welfare platforms are also needed to gather more charitable forces and play an active role in promoting prosperity.
With the support of 40 million resources, Hubei explores a new model of Internet public welfare.
In the field of Internet public welfare, Tencent Public Welfare is undoubtedly one of the most appealing platforms in China. The "99 Public Welfare Day" initiated by Tencent Public Welfare has become a national public welfare action day with the largest number of participants, the widest influence and the most diverse scenes in China since it was first launched on 20 15.
On 2002199 Public Welfare Day, more than 68.7 million people donated 3.569 billion yuan through Tencent's public welfare platform, and with the financial support of 600 million yuan from Tencent Charity Foundation, a total of 465.438+69 million yuan was raised.
Tencent Public Welfare Regional Carnival came into being under this background.
From May 20th to May 22nd, the first Hubei Digital Public Welfare Festival was officially launched, which is another regional public welfare carnival supported by Tencent's public welfare after the "Special Session of Revitalizing Chongqing in Rural Areas".
Hubei Digital Public Welfare Festival subway publicity map
This national public welfare activity, which involves charitable organizations, caring enterprises, news media and the public, aims to create a public welfare atmosphere full of regional characteristics, help build local public welfare brands, and make more enterprises and people agree with the concept of Internet public welfare.
As a special supporter of the event, Tencent Public Welfare continues to explore the diversification of public welfare support. On the basis of the traditional donation model, Tencent Foundation provides 20 million yuan of donation funds,150,000 yuan of advertising funds and 5 million yuan of corporate public welfare awards, and donates all public welfare projects raised through Tencent's public welfare platform.
In terms of capacity building, Tencent Public Welfare provides a set of systematic offline training courses, regional support for the Thousand Talents Program, incubation of technical public welfare projects, and continuous digital capacity training; In addition, it will also provide a full set of public welfare carnival solutions, including: digital product services, in-depth content production, brand creativity, public relations communication, material design and other comprehensive and customized resource support to help local public welfare partners grow their capabilities and build a digital public welfare ecosystem.
In the first Hubei Digital Public Welfare Festival, users actively participated in donations.
Hubei Digital Public Welfare Festival has launched more than 5 10 public welfare projects, covering rural revitalization, education, ecological protection, life and health and other fields.
For example, the "Happy Home" project of Hubei Charity Federation matches more accurate resources and services for public welfare projects around rural development and grassroots governance needs; The Hubei Youth Development Foundation "Project Hope 1 to1"has helped more than 540,000 students to continue their studies for more than 30 years. The Hubei Red Cross Foundation's project of "cardiac arrest saved by the side" helps to seize the "golden four minutes" and protect life and health.
Hubei Red Cross Foundation's "Cardiac Arrest Around" Project
Of the more than 5 10 projects, 88% came from public welfare organizations in cities and counties with weak digital public welfare foundation. Every time users donate no less than 1 yuan, they will have the opportunity to receive random donations from Tencent Foundation. At the same time, users invite friends to complete the public welfare knowledge quiz or give small red flowers, and their donated public welfare projects also have the opportunity to receive additional random donations.
Grounding gas and strong participation are the biggest highlights of this digital public welfare festival. During the warm-up period on May 9, once the "Let's Go Together" charity donation activity was launched, more than 654.38+million netizens participated that day. Everyone, every day, when the number of WeChat movements reaches 6000, you can donate. At the same time, they will receive random donations from Hubei Love Enterprise and Tencent Charity Foundation. All donations will be used for public welfare projects such as rural revitalization in Hubei and helping young people to study.
"Let's Go Together" charity donation activity
In addition to distributing donations, this digital public welfare festival also pays more attention to the combination with regional characteristics: Qianjiang began to eat crayfish, and Macheng began to eat hot jiaozi. At the same time, Tencent Public Welfare also launched the # activity of Hubei running with bulls on the video number, which attracted many bloggers such as famous host Annabel Lee and fashion grandma to "walk up".
The data shows that in Hubei Digital Public Welfare Festival, the loving netizen * * * received more than 440,000 small red flowers. In the atmosphere of the regional public welfare carnival, * * * counted more than 600,000 people who donated 65.438+0./kloc-0. 3 billion yuan during the event.
Relevant data of Hubei Digital Public Welfare Festival
Rather than focusing on the amount of funds raised, sustainability is the core.
Digital Public Welfare Festival is not the first time that Tencent Public Welfare has been linked to Hubei. Both sides can say that there is a lot of love.
At the peak of the epidemic in 2020, Tencent Charity Foundation set up a 654.38+0.5 billion anti-epidemic fund to support the front line in Hubei. In the recovery stage after the epidemic, Tencent Charity Foundation invested another 50 million yuan to jointly launch the "Five Societies Linkage" public welfare project with the Ministry of Civil Affairs and Hubei Provincial Civil Affairs Department, and jointly explore the long-term public welfare model with Hubei 150 communities. This Digital Public Welfare Festival is another in-depth cooperation between Tencent and Hubei Public Welfare.
Launching ceremony of Hubei Digital Public Welfare Festival
Hubei is not the end, and the real public welfare is not a one-time rescue, but a long-term doctrine. Yan Ge, Secretary-General of Tencent Charity Foundation, said that Tencent Charity Foundation will continue to provide assistance for regional digital charity ecological construction and the capacity growth of charity partners, and provide opportunities for the public to understand the project.
Although the public welfare regional carnival mobilized a large number of people to participate and the atmosphere was warm, the final fundraising amount was not the key.
Yu, the person in charge of the operation of Tencent's public welfare platform, pointed out that taking the amount of donations as the core of communication may stimulate the tendency of selling miserable donations and impulsive donations, which is unsustainable. Tencent Public Welfare hopes that more people will know about local public welfare projects, public welfare people and recipients. Only by deeply understanding the story behind the project and knowing that many people are really doing public welfare and creating a good public welfare atmosphere can we help the local public welfare industry for a long time.
This also fully reflects the idea that Tencent Public Welfare hopes to upgrade the "explosive" public welfare construction to long-term and sustainable public welfare creation. Through the form of regional public welfare carnival, Tencent Public Welfare enables public welfare partners to better operate public welfare projects for a long time and promote the transformation from "blood transfusion public welfare" to "hematopoietic public welfare".
"It is a public welfare carnival belonging to Hubei people." Liu Qin, head of Tencent's public welfare platform, said, "We adhere to the direction of openness and connection, provide funds, resources and technology to connect all parties, cultivate local charity culture, open this model to the outside world, and strive to make the region operate independently. This is our goal. "
With * * * becoming a new proposition in the new era, Tencent is constantly exploring ways to use * * * to enhance social well-being and contribute to common prosperity. Following the investment of 50 billion yuan in April 20021year to launch the strategy of "sustainable social value innovation", another 50 billion yuan was added in August 20021year to launch the special plan of "co-prosperity with * * *". Tencent hopes to give full play to the role of enterprises in the "three distributions" in areas of people's livelihood such as rural revitalization, income increase of low-income people, improvement of primary health care system and balanced development of education.
From the initial Internet fund-raising, to the "99 Public Welfare Day" with the largest number of participants and the widest influence in China, and now to the regional public welfare carnival, Tencent Public Welfare has always adhered to a belief that public welfare is not done by one person, but by many people.