Since 2003, Bona has not been content with simply distributing films, but has begun to expand into the upstream investment and production fields of the film industry, successfully becoming one of the leaders in domestic film investment and production.
In June 2008, Bona Film Group announced with a high profile the establishment of an overseas distribution company headed by veteran Hong Kong filmmakers Shi Nansheng and Chen Yongxiong. This international professional company that expands overseas markets for Chinese films has achieved outstanding results since its establishment.
In order to create a complete industrial chain of film production, distribution and screening, Bona International Cinema Investment Management Co., Ltd. was established in 2005. The company has invested in the construction of 15 five-star multiplex theaters in Beijing, Shanghai, Shenzhen, Tianjin, Chongqing and other cities.
, 110 screens and more than 15,000 seats.
As an important part of the company's film industry chain, in the next few years, it will continue to vigorously expand its cinema business across the country, with a view to investing in the construction of 80 five-star modern cinemas in 2013 and becoming the most important cinema investor and famous brand in the country.
Cinema brand operator.
Relying on the powerful film resources and marketing power of Bona Films, Bona Advertising Company and Bona Entertainment Agency have successively announced their establishment.
The advertising company has brought brand communication experience in the film field to many partners through its outstanding creative planning capabilities, strong event execution and stable theater channel relationships; since the establishment of the Performing Arts Agency Co., Ltd., it has invested in Fan Bingbing Studio, which has many
Popular star, it has quickly grown into one of the most influential celebrity management companies in the mainland.
In early 2007, two of the most influential internationally renowned venture capital companies in investing in high-growth and cultural enterprises - Sequoia Capital China Fund and SIG Haina Asia Venture Capital Fund - successfully injected capital into Poly Bona. This move made Poly Bona
Bona became China's first mainland private film company to successfully connect with capital.
This financing not only attracted widespread attention in the field of media investment in 2007, but also pushed Poly Bona to the forefront of capital attention.
In June 2009, Poly Bona successfully completed its second round of financing, with Matrix Partners and Sequoia Capital China joining forces to inject RMB 100 million into the company.
This financing successfully demonstrates its leading advantages in film investment, production and distribution, the company's excellent management team and brand awareness in the industry.
While integrating excellent capital in the industry and grafting multiple capital channels, Bona Pictures Group continues to seek multi-faceted business expansion. With its forward-looking deployment, professional operations, and large-scale operations, Bona Film Group has successfully become the most influential film company in the Chinese film industry.
One of the group companies.